Mariana Alvarez Email and Phone Number

- Worked with Wholesale Vendors such as Flying Monkey Jeans and Rae Mode activewear at Apparel Marts in Atlanta, Miami, Vegas, Dallas, and New York- Helped previous and new customers navigate preferred styles based on target market preferences- Embodied company strategies and expectations through knowledge of order packs, client information, customer service, and shipping requests

- Developed network of contacts to attract new clients- Generated leads through cold calling and networking- Developed and executed CRM strategies

- Managed Wordpress website backend updating content, pricing, etc- Created content for promotional materials both online, print, and email campaigns via Adobe Suite and Unfold - Executed SEO strategies to improve website traffic- Regularly posted/interacted through social media outlets- Improved website design via WP Bakery and other Wordpress plugins- Responsible for maintaining communication with Social Media Management Team- Point of contact for outsourced work: website development, catalog designer/printer, etc

- In charge of social media outreach such as reaching out to TikTok and Youtube creators each week - Social media engagement to connect with the audience + creating TikTok's for the main account

- Wrote press releases and blogs.- Developed content and posts for social media pages.- Compiled and updated media lists.- Monitored media for stories about clients.- Managed and booked interviews for clients.

- Worked with the SHAPE chair to collect points from scholarship chair, historian, and sisterhood chair. - Helped prepare bi-weekly points updates for sisters.- Informed sisters at the Alpha Epsilon Conference with a written document of thepoint’s breakdown and the goal for the upcoming semester.- Worked directly alongside the Vice President.

Worked with other positions to host fundraisers and also with Fraternities. Organized the Gift of Life International fundraiser.

- Helped launch new social media channels to build out the brand presence - Created content such as blogs, infographics, and other media on social media - Coordinated media outreach opportunities; maintained media databases - Supported influencer and media outreach- Increased, monitored, and reported on engagement/follower growth

- Executed marketing strategies on campus and helped improve Bumble engagement - Increased social media exposure through posting content and client interactions - Planned and hosted events in New York to gain more followers- Top performing campus team that gained the most followers after events- Marketed and promoted the app to hundreds of students a day