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Mariana Bacelo Email & Phone Number
User Experience Researcher and Service Designer
at
Instituto Informática,I.P.
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 100%
Current company
Role
User Experience Researcher and Service Designer
Location
Coimbra, Coimbra, Portugal
Company size
Who is Mariana Bacelo? Overview
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Quick answer
Mariana Bacelo is listed as User Experience Researcher and Service Designer at Instituto Informática,I.P., a company with 1129 employees, based in Coimbra, Coimbra, Portugal. AeroLeads shows a matched LinkedIn profile for Mariana Bacelo.
Mariana Bacelo previously worked as Customer Experience at Ilegra and Senior Product Designer at Ilegra. Mariana Bacelo holds Master'S Degree, Marketing from Universidade De Coimbra.
Company email context
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Instituto Informática,I.P.
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Profile bio
About Mariana Bacelo
Motivated by ambitious challenges, my aim has always been to work with innovation and strategy, with a focus on bringing purpose to projects and enhancing customer experience to achieve optimal success.I have experience with a variety of backgrounds, including legal, banking, insurance, e-commerce, tourism, accounting, and chemical industries, within B2B and B2C markets.I am currently pursuing a Master's Degree in Marketing. As a marketer, I have broadened my focus to be more strategic, focusing not only on the user experience within products but also on the overall customer experience across the company.The Customer Experience projects also aimed to streamline the company's processes, leading to meaningful input and positive outcomes for both the audience and the company's value proposition.
Listed skills include Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Fotografia, and 1 others.
Current workplace
Mariana Bacelo's current company
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Instituto Informática,I.P.
7 roles
Mariana Bacelo work experience
A career timeline built from the work history available for this profile.
Customer Experience
CurrentFocused on enhancing customer experience (CX) within the design chapter, working on various initiatives across Europe and Brazil. In the Netherlands, mapped the current and future customer journeys for petrochemical clients, identifying pain points and planning enhancements in the buying process through collaboration with internal teams. Developed the.
Jan 2023 - Present
Senior Product Designer
Restructured the Thomson Reuters accounting system by developing new usability flows and solutions for the users' journey.Conducted researches and interviews, tests on prototypes with users and analyzed profiles and usability. Maintenance of the company's global Design System with the creation of complementary documents to business rules.
Jul 2021 - Jan 2023
Service Designer
Commerce enterprise with projects focusing in the digital transformation, bringing the stores experiences to online. Participated analyzing the user experience in all process that affect it, from communications until store services. Analysis of researches and metrics to understand the clients and their pains.Strategized together with the teams to improve.
Feb 2021 - Aug 2021
Product Designer
Consulting enterprise focused on agile projects in product development, acting on analysis and improvements in user experience.Took part in two company projects, acting in Improvements on a system from the BTG bank and creating the app's mobile version for the insurance company Prudential, acting in research on the definition of strategies, usability.
Mar 2020 - Feb 2021
Ux / Ui Designer
Responsible for creating the company's application and recreating the site's layouts, developing a Design System to standardize the identity and navigation components. Participation in projects with the marketing team, creating posts for social networks and innovating new services.
Apr 2019 - Mar 2020
Ux / Ui Designer
Byteme
Worked in the design team at the company's projects, with direct contact with stakeholders to understand and analyze their needs and objectives with the product. Created websites, applications, visual identities and communications on social medias. Part of the development team to support the elaboration of the systems.
Oct 2018 - Apr 2019
Team & coworkers
Colleagues at Instituto Informática,I.P.
Other employees you can reach at seg-social.pt. View company contacts for 1129 employees →
AP
Ana Parente
Colleague at Instituto Informática,I.P.
Aveiro, Aveiro, Portugal, Portugal
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MC
Mama Celina
Colleague at Instituto Informática,I.P.
Portugal, Portugal
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UA
Umbelina Almeida
Colleague at Instituto Informática,I.P.
Braga, Braga, Portugal, Portugal
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MT
Margarida Tavares
Colleague at Instituto Informática,I.P.
Portugal, Portugal
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AP
A. Peixoto
Colleague at Instituto Informática,I.P.
Porto, Porto, Portugal, Portugal
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OV
Olga Ventura
Colleague at Instituto Informática,I.P.
Lisboa, Lisbon, Portugal, Portugal
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AF
Anabela Faria Anabela.C.Faria
Colleague at Instituto Informática,I.P.
Portugal, Portugal
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AM
Alexandrina Melancia Francisco
Colleague at Instituto Informática,I.P.
Lisbon, Lisbon, Portugal, Portugal
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JB
Joao Barbosa
Colleague at Instituto Informática,I.P.
Lisboa, Lisbon, Portugal, Portugal
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PA
Pedro Antunes
Colleague at Instituto Informática,I.P.
Lisboa, Lisbon, Portugal, Portugal
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Ana Parente
Colleague at Instituto Informática,I.P.
Aveiro, Aveiro, Portugal, Portugal
View →
MC
Mama Celina
Colleague at Instituto Informática,I.P.
Portugal, Portugal
View →
UA
Umbelina Almeida
Colleague at Instituto Informática,I.P.
Braga, Braga, Portugal, Portugal
View →
MT
Margarida Tavares
Colleague at Instituto Informática,I.P.
Portugal, Portugal
View →
AP
A. Peixoto
Colleague at Instituto Informática,I.P.
Porto, Porto, Portugal, Portugal
View →
OV
Olga Ventura
Colleague at Instituto Informática,I.P.
Lisboa, Lisbon, Portugal, Portugal
View →
AF
Anabela Faria Anabela.C.Faria
Colleague at Instituto Informática,I.P.
Portugal, Portugal
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AM
Alexandrina Melancia Francisco
Colleague at Instituto Informática,I.P.
Lisbon, Lisbon, Portugal, Portugal
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JB
Joao Barbosa
Colleague at Instituto Informática,I.P.
Lisboa, Lisbon, Portugal, Portugal
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PA
Pedro Antunes
Colleague at Instituto Informática,I.P.
Lisboa, Lisbon, Portugal, Portugal
View →
3 education records
Mariana Bacelo education
Master'S Degree, Marketing
Bachelor Of Technology - Btech, Graphic Design
Bachelor'S Degree, Industrial Design
FAQ
Frequently asked questions about Mariana Bacelo
Quick answers generated from the profile data available on this page.
What company does Mariana Bacelo work for?
Mariana Bacelo works for Instituto Informática,I.P..
What is Mariana Bacelo's role at Instituto Informática,I.P.?
Mariana Bacelo is listed as User Experience Researcher and Service Designer at Instituto Informática,I.P..
Where is Mariana Bacelo based?
Mariana Bacelo is based in Coimbra, Coimbra, Portugal while working with Instituto Informática,I.P..
What companies has Mariana Bacelo worked for?
Mariana Bacelo has worked for Instituto Informática,I.P., Ilegra, Reserva, Act Digital, and Ifriend.
Who are Mariana Bacelo's colleagues at Instituto Informática,I.P.?
Mariana Bacelo's colleagues at Instituto Informática,I.P. include Ana Parente, Mama Celina, Umbelina Almeida, Margarida Tavares, and A. Peixoto.
How can I contact Mariana Bacelo?
You can use AeroLeads to view verified contact signals for Mariana Bacelo at Instituto Informática,I.P., including work email, phone, and LinkedIn data when available.
What schools did Mariana Bacelo attend?
Mariana Bacelo holds Master'S Degree, Marketing from Universidade De Coimbra.
What skills is Mariana Bacelo known for?
Mariana Bacelo is listed with skills including Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Fotografia, and Indesign.
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