Who is Mariana Cabrera Ojeda? Overview
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Mariana Cabrera Ojeda is listed as Employee Experience Program Manager at QAD, based in Mexico. AeroLeads shows a matched LinkedIn profile for Mariana Cabrera Ojeda.
Mariana Cabrera Ojeda previously worked as Content Strategy Supervisor at Wonder Brands and Managing Editor for Pets at Lola Digital Media. Mariana Cabrera Ojeda holds Communication And Media Studies from Universidad Iberoamericana, Ciudad De México.
Email format at QAD
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About Mariana Cabrera Ojeda
Bachelor's degree in Communications with fourteen years of experience working in large international corporations (retail and technology), as well as in innovative and growing start-ups (e-commerce and digital content). Proven experience successfully leading, developing and working with local, regional and global teams. Collaborating in areas of communication, marketing and talent development with responsibility for creating, adapting and implementing international initiatives for the region.
Mariana Cabrera Ojeda's current company
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Mariana Cabrera Ojeda work experience
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Employee Experience Program Manager
Content Strategy Supervisor
- Led the branding initiatives.- Created and enhanced the identity of the brand portafolio: 7 new brands from different industries (pets, beauty, tools, furniture, etc), based on e-commerce trends. - Redefined the value proposition of the brands and the content strategy. Supervised the execution with the internal team and agencies.- Worked directly with each brand CEO to define the content strategy and led the execution.- Led the internal social media team and the design department.- Supported the websites performance.- Managed the migration project of https://somos-reyes.com/ to shopify working with a specialized agency.- Collaborate with a UGC agency to create quality and real content for the beauty brand.- Generated brand networking and proactively participated in events with the pets brand.- Supported the marketplace publishing team, improving content with information analysis, reviews, benchmark, among others.- Created and strengthened the relationship with non-profit industry associations.- Supported the company growth creating process to improve performance of the marketing team.
Managing Editor For Pets
- Created a Board of Experts with veterinarians and industry specialists improving quality and increasing audience trust.- Developed the experts strategy, producing appropriate content to the audience as well as increasing references.
Director Of Content Development For Telenovelafan
- Created, developed and managed a new site of telenovelas for LATAM.- Designed the brand and define the content strategy.- Created and led the editorial team with experts on the topic.- Developed and nurtured the media network.- Created and oversaw the social media strategy. - Led the team that support the site performance (SEO and Dev)
Training & Development Latam Manager - Global S&P
- Executed international training campaigns.- Developed the training strategy for the Global Sourcing team in LATAM.- Collaborated with design, planning and execution the "International Food Sourcing Academy".
Marketing Regional Manager Lamer
- Ran global corporate campaigns in Latin America.- Planned and executed Mexico/Brazil events and supported Chile/Colombia events.- Coordinated Spanish and Portuguese webinars for customers located in South America.- Designed and coordinated press releases and video case studies for the region.- Executed lead generation campaigns. We became the only AIAG certified supplier for MMOGLE training to all FORD suppliers.- Participated in global projects.Award: "Best Regional Manager 2016"
Talent Development
- Designed, coordinated and executed talent development programs for high potential c-level employees.- Created a development program based on the leadership experience.- Innovated with a learning format like telenovela for Bodega Aurrerá (pilot program).
Mariana Cabrera Ojeda education
Communication And Media Studies
Education record
Education record
Frequently asked questions about Mariana Cabrera Ojeda
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What company does Mariana Cabrera Ojeda work for?
Mariana Cabrera Ojeda works for QAD.
What is Mariana Cabrera Ojeda's role at QAD?
Mariana Cabrera Ojeda is listed as Employee Experience Program Manager at QAD.
Where is Mariana Cabrera Ojeda based?
Mariana Cabrera Ojeda is based in Mexico while working with QAD.
What companies has Mariana Cabrera Ojeda worked for?
Mariana Cabrera Ojeda has worked for Qad, Wonder Brands, Lola Digital Media, and Walmart.
How can I contact Mariana Cabrera Ojeda?
You can use AeroLeads to view verified contact signals for Mariana Cabrera Ojeda at QAD, including work email, phone, and LinkedIn data when available.
What schools did Mariana Cabrera Ojeda attend?
Mariana Cabrera Ojeda holds Communication And Media Studies from Universidad Iberoamericana, Ciudad De México.
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