Mariana Caxambu Email & Phone Number

Brazil

• Planned and implemented award-winning CRM initiatives for clients in the automotive, banking, and retail sectors (awards: ABEMD 2022, 2024, and Echo Latam 2022, 2023).
• Developed customer segmentation strategies, mapped communication workflows, and customer journeys (using tools such as Salesforce Marketing Cloud, Dinamize, Akna, and SQL).
• Planned and monitored campaign schedules across channels including email, SMS, WhatsApp, and direct mail.
• Drafted briefs and supervised the production of digital and offline communication materials to ensure alignment with campaign objectives.
• Managed projects, overseeing timeline, budget, and quality control, and serving as the main point of contact between clients, internal teams, and suppliers.
• Provided CRM consulting with support from cross-functional teams, conducting data-driven analyses to uncover insights, identify opportunities, and offer strategic recommendations for clients.

Curitiba

• Developed briefs for the creation and production of digital and offline communication materials.
• Managed schedules and tracked progress to ensure timely completion of projects.
• Acted as liaison with internal teams and suppliers, maintaining high standards for client deliverables.
• Prepared reports and measured campaign performance to support in-depth analysis.
• Presented and advocated for campaigns to clients, ensuring clear communication of strategy and results.

Curitiba E Região, Brasil

• Drafting briefs for digital communication assets and commercial proposals.
• Client relationship management, serving as the primary liaison between agency and client.
• Timeline control and tracking to ensure adherence to project schedules.
• Leadership in structuring and developing the Business Development department.

Curitiba Area, Brazil

• Managed relationships with exchange students, acting as the primary point of contact.
• Developed and maintained strategic partnerships with universities, companies, and NGOs.
• Created bilingual content (Portuguese and English) for digital and offline marketing materials.
• Supported the design and implementation of an efficient customer service process.
• Led a project to build stronger connections between the company, embassies, and international universities.

Curitiba Area, Brazil

• Delivered excellent customer service.
• Created and enforced a process of capturing and managing accommodation for exchange students.
• Executed the company's digital marketing plan.
• Built strategic partnerships and maintained relationship with universities, companies, NGOs and other stakeholders.
• Produced and published content for website and social media.

Postgraduate Diploma, Digital Business

Pós-Graduação Lato Sensu - Especialização, Project Management

Bachelor, Communications - Public Relations

Activities and Societies:• Thesis: “Public Relations, intercultural communication, and the inclusion of refugees: a mapping of practices.

International Exchange Program, Creative And Academic Writing, Marketing, Peace Studies And Intermediate French., 4.07

International Academic Exchange Program of Federal University of Paraná.

High School Exchange Program

High school exchange program with the international non-profit organization AFS Intercultural Programs in Copenhagen, Denmark.