Responsibility for brand positioning and steering of GMR brands and product categories on Romanian market (brands Raftul Bunicii, Fortza, Titan)Track and drive the performance of the B2C product category (market performance, turnover development, competition, retail chain initiatives, etc.)Develop and implement insights-based communication and activation strategies and initiatives for consumer and shopper engagement, with special emphasis on building and driving digital strategy and… Show more Responsibility for brand positioning and steering of GMR brands and product categories on Romanian market (brands Raftul Bunicii, Fortza, Titan)Track and drive the performance of the B2C product category (market performance, turnover development, competition, retail chain initiatives, etc.)Develop and implement insights-based communication and activation strategies and initiatives for consumer and shopper engagement, with special emphasis on building and driving digital strategy and engagement based on GoodMills Group brand strategyBuild & implement winning marketing mix campaigns alongside relevant consumer touchpoints inline with GoodMills Group strategyManage innovation projects to launch new product groups and categories under different brandsDevelop annual marketing plan inline with Group Marketing & Sales plan processLead local media and research agency partners Lead local corporate brand projectsReporting to country managing director Show less

Leading marekting team:- Product management H&G and Professional- Online division- Training divisionMarketing Channel strategy for all Karcher divisions

Implementation and fulfillment of marketing plan;Periodic evaluation and marketing within budget;Ordering and tracking POS promotional materials and commercials;Prepare presentations, estimates and quotations;Analysis results of online and TV marketing campaigns; Monitoring statistics and summary reports to managementTracking production of flyers, brochures, catalogs,Events, press conferences, fairs, exhibitions, demonstrations;Organizing emailing sites, mailings… Show more Implementation and fulfillment of marketing plan;Periodic evaluation and marketing within budget;Ordering and tracking POS promotional materials and commercials;Prepare presentations, estimates and quotations;Analysis results of online and TV marketing campaigns; Monitoring statistics and summary reports to managementTracking production of flyers, brochures, catalogs,Events, press conferences, fairs, exhibitions, demonstrations;Organizing emailing sites, mailings, including evaluation and reporting;Organization and operations support for the sales team;Preparation and monitoring of advertising items;Organizing promotions;Relationship with the media; Show less

Responsibilities Leading of marketing team;Provide business analysis;Implementation and development of Projects, as well as liaising with internal departments and external third parties that integrate into the network; Preparation of detailed requests for information with clearly outlined deadlines and deliverables for clients; Set specific market site segments and establish how to approach each target segment;Manage entire database of sites and customer… Show more Responsibilities Leading of marketing team;Provide business analysis;Implementation and development of Projects, as well as liaising with internal departments and external third parties that integrate into the network; Preparation of detailed requests for information with clearly outlined deadlines and deliverables for clients; Set specific market site segments and establish how to approach each target segment;Manage entire database of sites and customer databaseInitiation and implementation of various online marketing initiatives - partnerships, competitions, events;Analysis results of online marketing campaigns; Monitoring statistics and summary reports to managementPerform SWOT analysis for strategic development of the site;Prepare presentations, estimates and quotations for external customers;Participate in setting goals and business objectives of the site;Supports the online sales activities and the sales targets achievements;Administrates online stocks and monitor closely the orders performance;Analyze of customers feedback - group, market, competition evolution, service performance, identify potential improvementsResearch and administer content for supporting online platforms; Set up (e-)mail marketing campaigns (e.g. external newsletters, invitations for events); Set up corporate training modules for agent-specific communication; Create and update presentations, etc. Show less

Responsibilities Managing and training up to 100 interviewers; supervising and Assisting the execution of one to five concurrent market research studies to ensure they were completed within the predefined client specifications; creating instructions for each study and finding solutions for the final questionnaire; operating with different types of studies i.e. Product Tests, Concept Tests, and Mystery Shopping Tests; Customer Satisfaction studies… Show more Responsibilities Managing and training up to 100 interviewers; supervising and Assisting the execution of one to five concurrent market research studies to ensure they were completed within the predefined client specifications; creating instructions for each study and finding solutions for the final questionnaire; operating with different types of studies i.e. Product Tests, Concept Tests, and Mystery Shopping Tests; Customer Satisfaction studies, Business to Business Research, Brand & Advertising Tracking Studies, Usage & Attitudes, etc; Specialized in pharmaceutical studies in different type of research: medical studies with different research subjects; pharmaceutical studies: studies about drugs, different analyses about drugs sale, etc.Coordinate call center studies. Show less

Responsibilities Coordinate, training, evaluate and checking up to 130 interviewers; recruitment of the new interviewers, supervising and assisting the correct completion of the diaries from 2000 households, creating the completing instructions for diaries, elaborating different questionnaires in order to obtain extra information from FMCG market, Durables market, etc., coordinate the process of sending and collecting diaries, maintaining the sample size of the households… Show more Responsibilities Coordinate, training, evaluate and checking up to 130 interviewers; recruitment of the new interviewers, supervising and assisting the correct completion of the diaries from 2000 households, creating the completing instructions for diaries, elaborating different questionnaires in order to obtain extra information from FMCG market, Durables market, etc., coordinate the process of sending and collecting diaries, maintaining the sample size of the households, providing different analyses, managing the payment of the interviewers including deductions, organizing quarterly lottery for the households; Show less