Senior Manager Communications, Public Relations, Health Policy and Stakeholders’ Management, with more than 30 years’ experience, mainly within the Pharmaceutical Industry. Internal communications strategies / employees brand loyalty and commitment, core tools to deliver key messages on company’s purpose, aspirations, business strategies and result. External Communications, by being an expert developing key stakeholders mapping to build profiles aiming to establish common goals, collaboration agreements and advocacy management, including patients’ groups, healthcare professionals, academia, media and key decision makers/authorities.My experience was consolidated in multinational pharma companies like Novartis, Bayer and GSK where I have held Managerial positions in Communications and Market Access, Diversity, Equity & Inclusion Strategy.
Libre
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AsesoraLibre Sep 2022 - PresentManzanillo, Colima, México
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Internal Engagement ManagerGsk Oct 2020 - Sep 2022Ciudad De México, MéxicoStrength Trust to maintain and improve the level of enthusiasm and connection of employees with the organization. Motivate the extra effort needed from people to deliver results despite the challenges. Create the right emotional connection with our workplace. -
Communications Manager At Gsk MexicoGsk Oct 2019 - Oct 2020Glaxosmithkline MexicoBrands Communications & Media Relations -
Health Policy And Advocacy ManagerBayer De México 2015 - 2019Corporativo Bayer En PolancoDefine a Stakeholders mapping within Public Health Sector and Civil Society Organizations/ NGOs, to build an integral cross-functional strategy involving Marketing, Medical and Communications Areas, positioning the company as a trustful partner, building ethical relationships. Support Market Access innovation treatments accessibility. -
Advocacy ManagerBayer De México 2013 - 2015México-XochimilcoDevelop Patients Advocacy Local Policy, strategy and collaboration agreements to build relationships with more than 15 main NGOs, aligned to Headquarters, inexistent when I took the role (2013). Managerial position and internship hired as direct reports.External interactions with Patients Groups/NGOs, Medical and Academy Societies, Key Opinion Leaders/Political influencers, Regulatory Health Authorities, Industry Chambers like AMIIF and CANIFARMA. -
Corporate Social Responsibility/Communications & Pa ManagerNovartis 2008 - 2011Mexico CityCulture Definition and execution of CSR Strategy. -
Internal Communications ManagerNovartis 2003 - 2008MéxicoInternal communications strategy according to visual identity and company values.
Mariana De La Peña Vega Skills
Mariana De La Peña Vega Education Details
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Secretaría De Educación Pública - Centro Nacional De Evaluación De La EducaciónComunicación Organizacional Y Relaciones Públicas -
Gestión Del Desempeño Estrategico En Salud -
Organizational Communication, General
Frequently Asked Questions about Mariana De La Peña Vega
What company does Mariana De La Peña Vega work for?
Mariana De La Peña Vega works for Libre
What is Mariana De La Peña Vega's role at the current company?
Mariana De La Peña Vega's current role is Ciencias de la Comunicación.
What schools did Mariana De La Peña Vega attend?
Mariana De La Peña Vega attended Secretaría De Educación Pública - Centro Nacional De Evaluación De La Educación, Universidad Anáhuac México, Tecnológico De Monterrey.
What skills is Mariana De La Peña Vega known for?
Mariana De La Peña Vega has skills like Clinical Trials, Lanzamiento De Productos, Personal Development, Acceso A Mercados, Estrategia Empresarial, Dermatology, Estrategia De Mercadotecnia, Lobbying, Regulatory Affairs, Corporate Communications, Pharmacovigilance, Hospital Sales.
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