Build content strategies for different marketing and communication channels utilized mainly by music artists, collaborating with regional and global teams, such as Sony Music, Spotify, and TikTok, to create engaging actions that increase engagement and the connection between fandoms and listeners.

Developing and executing Social Media strategies aligned with the campaigns and brand goals. Analysing performance and generating ongoing benchmarks to identify opportunities and user needs.Creation of influencer and content campaigns that help to grow brand awareness, engagement, and loyalty. Recognizing relevant influencers, creating content that connects with the brand and showcases the services effectively. Formulation of internal processes and on-the-fly analysis, design of digital… Show more Developing and executing Social Media strategies aligned with the campaigns and brand goals. Analysing performance and generating ongoing benchmarks to identify opportunities and user needs.Creation of influencer and content campaigns that help to grow brand awareness, engagement, and loyalty. Recognizing relevant influencers, creating content that connects with the brand and showcases the services effectively. Formulation of internal processes and on-the-fly analysis, design of digital operation plans. formulation of internal processes and the real time analysis, and design of digital operation plans. All of the above for the brands Andina, Andina Light, Tecate and Miller Lite. Show less

Generation and planning of content strategies, real-time content and digital amplification for the different social media channels and website. Creative conceptualization and campaigns, analysis of results and advertising plans.

Digital strategy planning for Coke, Chery, Bimbo Colombia and Bimbo Central America under the assets of Resuelve con Bimbo. Creation of content plan, guidelines and monitoring of campaigns. Performance analysis of ongoing strategies, organic and advertising.Creative development for launches, bids and campaigns.

Creation and planning of creative concepts and derived content for the digital assets of Huggies, Kotex and Scott of the Kimberly Clark LAO group, in addition to the development of SEO content for web, statistics analysis and strategy performance.

Development of digital communication strategies, reports and statistics. Generation and planning of content for social media channels and web pages of programs broadcast on CM& and Canal Uno. Real time coverage. Analysis and action plan on the work in progress.

Written edition of contents delivered as journalistic products for the Aula y Asfalto project of Universidad Central.

Creation of campaigns and creative concepts for the following brands: Marcali, Citroen and La liga contra el cáncer.