Mariana García Mena Email and Phone Number

Responsible for monitoring competitive activity, marketing research, pricing and commercial evaluation and feasibility of tariffs, products, promotional programs, and added-value services for the following areas: distribution channels, marketing, strategic planning, network deployment, regulation, and handheld purchasing.Main accomplishments:• Create and analyze clusters based on ICT, macroeconomics and demographic variables to define differentiate strategies by market.• Develop geomarketing projects:o Network CAPEX optimization –Towers deployment projecto New stores and customer support centers planningo New recharge points in priorities areas• Develop and analyze an interconnection traffic model to obtain weekly market share per Local Service Areas (ASLs) in order to define differentiate commercial strategies. • Define and implement the pricing strategy• Plan and execute continuous research of mobile and fixed telecom services competitors • Develop, analyze, and monitor ICT variables.• Design and implement qualitative and quantitative marketing research projects. • Evaluate and analyze new services/products market size and forecasts, vg Push-to Talk, Satellite services • Create and develop the commercial network to obtain and analyze market and competitors commercial and strategic information from nine mobile regions.

Responsible for creating and coordinate the competitive intelligence network in Latin America and Europe, in order to analyze the strategy about global competitors.

Responsible of planning and execute continuous research and consulting on ICT segments; besides, generating business strategies for commercial areas of ICT enterprises