-Cross-Channel Retail Program Development: I develop and implement innovative cross-channel retail programs, leveraging key market insights to drive sales and achieve objectives.-Key Account Management: I manage key accounts (Target, Walmart, Kohl's, Walgreens), overseeing high-profile licensed brands (Marie Kondo, The EveryGirl, etc.) and ensuring seamless program execution.-Comprehensive Account Support: Meeting materials (samples, displays, presentations, etc.) for customer collaborations, line reviews, and business reviews are prepared to support sell-in and sell-through. I also contribute to packaging and collateral development.-Strategic Business Acumen: A thorough understanding of category trends, competitive landscapes, company processes, corporate goals, and strategic initiatives guides my business decisions.-Performance Monitoring & Optimization: I collaborate with Forecasting, Product Development, Finance, and Sales teams to monitor sell-through data, analyze program ROI, and drive performance improvements.

Lead and managed the organization’s marketing strategies and activities. Responsible for driving brand awareness, customer acquisition, and revenue growth through effective marketing initiatives, market research, and collaboration with cross-functional teams

-Executed marketing campaigns for fragrances, skincare, and makeup, boosting conversion rates by 15% through strategic communication assets and social media engagement.-Led new product launches, coordinating events, videos, and photoshoots with models and international artists for impactful market entry and brand visibility.-Oversaw market research and consumer testing activities.-Managed a creative team and built a social media community of 200k+, enhancing brand engagement.-Coordinated marketing activations with PR and advertising agencies, aligning efforts with brand strategy.-Served as Product Development Supervisor and Brand Guardian, ensuring alignment between cross-functional teams throughout the product lifecycle.Developed innovative designs as a Senior Graphic Designer, enhancing brand identity.-Negotiated with vendors and regional teams, ensuring project goal alignment and effective communication.-Led Cyzone's teen self-esteem initiative, partnering with a non-profit association and achieving a 28% increase in program participation.

• Local product development manager• Senior graphic designer for beauty products• Product developer from concept to hand off with user/client• Market surveys and Design thinking specialist• Color development, glass, plastic, and printing techniques expert•In charge of negotiating with suppliers and internal clients•Final art approval and quality control

Licensed consumer goods specialist. Close day to day collaboration with Licensees, providing insightful guidance and feedbackNew Licensee onboarding supervisorDaily Online product approval and weekly in-person approval meetingsSeniorGraphic designer for Disney consumer products: hardlines & softlines