Mariana Kaplan Email & Phone Number

São Paulo, Brasil

São Paulo

São Paulo

São Paulo Area, Brazil

Rio De Janeiro E Região, Brasil

• Evaluated on a quarterly basis budget and profitability of 30+ key account clients in Brazil that generated $1bn in revenues
• Managed a team of five people – two internal and three external resources - to simplify and semi-automate the profitability report, optimizing total time to build it from one month to one week, and enabling deep-dive.
• Advised Key Account Managers on the best strategy to renew the contracts of 2nd and 3rd biggest clients in fast-food channel
• Identified through segmentation of clients according to their strategic fit, contribution margin and channel, benchmarks that could increase profitability
• Reduced losses in still beverages category in retail clients by identifying levers in product/price mix

Rio De Janeiro E Região, Brasil

• Implemented, as PMO (project management officer) in Brazil for a global productivity project, 15 initiatives mapped by Bain&Co, delivering savings 25% higher than target
• Created and implemented an internal campaign, endorsed by Business Unit president, to collect employees’ ideas in budget savings, resulting in 100 submitted solutions (20% employee participation) and $3M in budget.
• Developed and implemented risk management plan of “Taste the Feeling” promotion, supervising a team of 20+ people that resulted in it being the first promotion in four years to deliver positive ROI (return on.
• Selected out of 40 people from the area by Brazil’s Finance Director to map best practices in Marketing ROI models worldwide, identifying three tools that could be rolled out to other countries

Rio De Janeiro, Rio De Janeiro

• Analyzed Marketing investments, including promotions, partnerships, sponsorships, and new business models that represented 25% of total marketing budget
• Built a sponsorship evaluation model to optimize negotiation process, delivering $6.5M in hard savings and cost avoidance
• Established the “pay for performance” system for creative agencies in Brazil to make 30% of their payment variable according to performance (impacted 6 agencies’ compensations)
• Created Procurement and Productivity Dashboard to track main KPIs and results generated by both areas

Rio De Janeiro E Região, Brasil

• Led compliance analysis in project bond restructuring, involving 3 drilling rigs, ensuring Odebrecht had better terms than in previous agreement
• Improved projects’ cash flows forecast, with revision of macroeconomic inputs, and increased accuracy of debt coverage calculation
• Mapped covenants of seven drilling rigs loan agreements, taking to 100% compliance with dates and reports
• Responsible for the contact with the banks involved in Project Finance deals after the platforms/rigs started operating

Master Of Business Administration (Mba) - Graduating Class Of 2019

Activities and Societies: President of Women in Business Club, Forté Foundation Scholarship, Poets&Quants 2019 MBAs To Watch

Marketing Course, Marketing

Bachelor'S Degree, Industrial Engineering

Activities and Societies: - 5th place at University's SATs, out of 3,000 applicants - Two semesters as Teaching Assistant of Introduction.