Mariana Nassar

Mariana Nassar Email and Phone Number

Product Manager | Strategic product management | Business Strategy @ Amazon
seattle, washington, united states
Mariana Nassar's Location
São Paulo, São Paulo, Brazil, Brazil
Mariana Nassar's Contact Details

Mariana Nassar work email

Mariana Nassar personal email

n/a
About Mariana Nassar

I am a results-oriented Product Manager with extensive experience in the consumer electronics industry. Throughout my career, I have successfully developed and executed product strategies, managed P&L, and led cross-functional teams to drive business growth and market leadership. With a strong focus on product lifecycle management, market analysis, and cross-country marketing campaigns, I have consistently delivered exceptional results.Key Skills:Product Strategy and Lifecycle Management: I excel in developing and implementing product strategies that drive revenue growth and increase market share. With a keen understanding of the product lifecycle, I effectively manage GTM, pricing, and channel strategies to maximize product performance and customer satisfaction.Market Analysis and Insights: I possess a strong analytical mindset, utilizing both internal and external data sources to gain valuable insights into market trends, consumer behavior, and competitive landscapes. By leveraging these insights, I develop strategies and recovery plans to address sales and market share issues.Cross-Country Marketing Campaigns: As primary contact with the LATAM marketing team, I have successfully coordinated and executed cross-country marketing campaigns. Notably, campaigns resulting in significant awareness growth for QLED TVs in LATAM, highlighting my ability to drive brand awareness and customer engagement.Performance Monitoring and Strategic Decision-Making: I possess strong expertise in developing management reports and monitoring performance indicators to support strategic decision-making. By providing actionable insights, I contribute to key business decisions, enabling effective resource allocation and business growth.Stakeholder Management: With a background in account management, I have successfully built and maintained relationships with major industry players, including Samsung, LG, Bose, Sonos, and TCL. I am skilled at presenting data to top management and providing exceptional client experience.Team Leadership and Collaboration: I am experienced in leading and collaborating with cross-functional teams to ensure the successful execution of product strategies. I foster a collaborative work environment and promote best practice sharing, driving innovation and achieving outstanding results.International Experience: Having worked in both the UK and Brazil, I bring a global perspective and cultural adaptability to my work. I am comfortable navigating diverse business environments and collaborating with teams from different backgrounds.

Mariana Nassar's Current Company Details
Amazon

Amazon

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Product Manager | Strategic product management | Business Strategy
seattle, washington, united states
Website:
amazon.com
Employees:
500669
Mariana Nassar Work Experience Details
  • Amazon
    Devices Sales Planner - Offline Channels
    Amazon Oct 2023 - Present
    São Paulo, Brasil
  • Samsung Electronics
    Product Manager
    Samsung Electronics Feb 2019 - Mar 2022
    São Paulo, Brasil
    LATAM TVs Product Manager, Jr. Manager at Samsung Electronics1. Responsible for the product strategy guidelines for "Lifestyle TV" category development in Latin AmericaGTM, Pricing and Channel strategyP&L and Product Lifecycle managementWeekly category development status supervision of all 7 subsidiariesCreated a By-monthly Regional committee for marketing and sales best practice sharing, promoting benchmarking between subsidiariesMain achievements: 300% revenue growth of Lifestyle TVs in LATAM in '21, with 30p.p. increase in category awareness in the period2. Responsible for TV category for Chile and Peru subsidiariesP&L, market share, sales and SCM (inventory, weeks of stock, demand plan, shortage) KPIs supervisionInternal and external sources (GfK, NPD, Nielsen, Panel Import, Macroeconomic) data management and analysisElaboration of strategies and Recovery plan for sales and market share issuesMain achievements: Absolute TV market leader in Chile (20p.p. GAP from main competitor in '21); Re-gained leadership in Peru between '20 and '21, after losing in '193. Responsible for cross-country marketing campaignsMain contact with the LATAM marketing team for cross-country campaignsMain achievement: '19 La Casa de Papel campaign, focused on QLED TV awareness in LATAM, with average awareness growth of 17p.p. in the region4. Development of management reports and monitoring of performance indicators, providing insights to support strategic decision-making5. Participation on PR press events as Product Expert for Latin America
  • Samsung Electronics
    Strategy Supervisor
    Samsung Electronics May 2017 - Feb 2019
    São Paulo, Brasil
    - Business intelligence professional working with Operations and Strategy for Latin America;- Ad-hoc projects for regional and local time-to market, distribution, logistics, pricing, portfolio and marketing positioning for TVs, Washing Machines, Fridges and Smartphone categories. Point of contact between subsidiaries and HQ;- Operations department implementation for TV category in LATAM, responsible for BI reports elaboration and analysis in all of LATAM subsidiaries, as well as ad-hoc studies on business issues and opportunities, elaborating action plans.
  • Gfk
    Senior Account Manager
    Gfk Sep 2015 - Oct 2016
    Woking, Uk
    - Working in the United Kingdom in ’15-'16, Brazil in '11-'15- Account management for main clients in the TV and Audio industry, promoting quality service, customized and personalized to each client, focusing in retention, client experience and success- Market trend and competitors analysis tailored to reach company goals and increase market share- Market share, pricing and line-up analysis- Responsible for data analysis and client presentations, focusing on client issues and market opportunities- Focus on generating insights and recommendations based on panel, consumer and macroeconomic data- Responsible for quality assurance of weekly and monthly panel data- New business development with major clients through personalized plans according to client's demands and profile- Development of management reports, KPIs management and statistical analysis to C-level client managers to support strategical decision-making- Main results: main contact point with major industry players (Samsung, LG, Bose, Sonos, Philips, TCL, and others), presenting data to top management; 200% sales growth of the Audio category in Brazil; 5p.p. growth in annual client satisfaction in the UK
  • Gfk Retail And Technology
    Analista Sr.
    Gfk Retail And Technology Mar 2014 - Sep 2015
    São Paulo E Região, Brasil
  • Gfk
    Analista Pl.
    Gfk Mar 2013 - Mar 2014
  • Gfk
    Analista Jr.
    Gfk Jun 2011 - Mar 2013
  • Banco Itaú
    Analista De Recebíveis Jr.
    Banco Itaú Aug 2010 - Dec 2010
  • Banco Safra
    Estagiária
    Banco Safra Jul 2009 - Feb 2010
  • The Nielsen Company
    Estagiária
    The Nielsen Company May 2008 - May 2009
  • Harrah'S Entertainment
    Estagiária
    Harrah'S Entertainment Dec 2007 - Feb 2008
  • Accenture
    Analista Jr.
    Accenture Feb 2006 - Oct 2007

Mariana Nassar Skills

Market Analysis Portuguese Market Research Market Intelligence Marketing Research Customer Insight Consumer Behaviour Marketing Strategy Business Strategy Quantitative Research Business Planning Segmentation Competitive Intelligence English Microsoft Excel Competitive Analysis Spanish Strategic Planning Powerpoint Conjoint Analysis Cluster Analysis Pesquisas De Mercado Pesquisa De Mercado

Mariana Nassar Education Details

Frequently Asked Questions about Mariana Nassar

What company does Mariana Nassar work for?

Mariana Nassar works for Amazon

What is Mariana Nassar's role at the current company?

Mariana Nassar's current role is Product Manager | Strategic product management | Business Strategy.

What is Mariana Nassar's email address?

Mariana Nassar's email address is ma****@****gfk.com

What schools did Mariana Nassar attend?

Mariana Nassar attended Universidade De São Paulo, University Of La Verne.

What skills is Mariana Nassar known for?

Mariana Nassar has skills like Market Analysis, Portuguese, Market Research, Market Intelligence, Marketing Research, Customer Insight, Consumer Behaviour, Marketing Strategy, Business Strategy, Quantitative Research, Business Planning, Segmentation.

Who are Mariana Nassar's colleagues?

Mariana Nassar's colleagues are Musab Şimşek, Asma Younisová, Debbie Van Niekerk, Joseph T Keel, Harshitha Patil, Mano Sohrabi, David Bernard.

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