Mariana Nieva Coronel Email & Phone Number

Mexico City, Cdmx, Mx

Área Metropolitana De Ciudad De México

Ciudad De México, México

-Developed compelling product messaging that effectively communicated the value proposition for specific sectors.-Translated complex new feature AI releases into clear, concise, and engaging marketing materials.-Centralized sales enablement by building a comprehensive portal housing collateral, internal resources, training, and competitive intelligence.-Collaborated cross-functionally with the product team to align marketing initiatives with the product roadmap, competitive analysis, and VoC strategy.-Collaborated with the marketing team to plan and execute go-to-market strategies.-Stay up to date with industry trends, competitor activities, and customer feedback to drive continuous improvement of product and marketing strategies.

Latam

-Developed and executed successful go-to-market strategies for all new product launches, driving internal and external adoption of the product. Internally, collaborated closely with cross-functional teams to ensure alignment. Externally, created compelling messaging and value propositions tailored to target customers.-Developed and aligned messaging and unique selling propositions to resonate with target customers.-Created comprehensive sales enablement materials and training programs.- Led the establishment and management of the Product Marketing team at Zubale, which included a team of Product Designers. Successfully drove growth and improve product usability through strategic leadership.-Implemented communication plans and content development strategies across multiple channels.-Developed and executed retention campaigns with compelling messaging, incorporating automated processes and communication.-Conducted thorough competitive analysis and market research to inform product strategy, identify growth opportunities and inform decision-making.-Effectively communicated the value of the product to stakeholders through compelling decks, mailings, engaging landing pages, and newsletters, while managing translations for global reach, resulting in a significant improvement in open rates and audience engagement.-Developed buyer personas to inform product strategy and product development, and tailor the marketing initiatives.

México

-Product development initiatives tailored to meet the needs of B2B and B2C markets, ensuring strategic alignment with market demands and driving business growth.-End-to-end design, execution, and optimization of highly effective acquisition and retention campaigns, mapping them to the customer buying journey to increase the engagement and conversion.-Defined B2B and B2C strategies for successful product launches and regional expansions, effectively positioning the brand in competitive markets.-Developed communication plans for B2B and B2C markets. Including blog posts, informative help articles, user-friendly tutorials, videos, and training for clients.-Led the establishment and management of the Client Success team and implemented strategic plans and frameworks, Improving customer service KPIs by 85%with personalized bot flows.-Conducted competitive analysis and market research, using insights from clients and users to inform decision-making and obtain a competitive advantage.-Automated and standardized communication processes for sales and operational teams, improving efficiency, and ensuring consistency.-Demonstrated web design skills using Tilda and WordPress, along with creating visually compelling assets that captured attention and reinforced brand identity.

México

-Strategically designed and executed marketing plans for Amazon Web Service products targeting B2B and B2B2C markets, achieving an 36% conversion rate and driving a 20% increase in ROI.-Planned and executed nationwide events in co-marketing, including fairs and expositions, networking events, sales presentations, demos, roadshows, webinars, training, etc. Generating brand awareness, customer acquisition, and establishing strong industry relationships.-Developed sales enablement materials for internal and external use, empowering the sales team to effectively position the products and brands in a competitive landscape, resulting in increased customer acquisition and retention.-Successfully launched and managed paid acquisition campaigns, driving substantial customer acquisition and brand visibility.-Defined and executed communication plans, including blog posts, mailings, and blog posts, ensuring effective delivery of key messages to target audiences.Led the management of the marketing team and relationships with PR and digital agencies.-Demonstrated expertise in budget management and funding requests, ensuring optimal allocation of resources for maximum impact and ROI.-Utilized graphic design skills to create visually engaging assets for web and print media.

México

-Development and management of successful loyalty programs for retail companies, increasing customer retention and driving revenue growth.-Created communication plans and executed targeted tactics to increase demand generation.-Project management skills, effectively leading cross-functional teams and ensuring seamless execution of initiatives within defined timelines and budgets.-Expertise in budget management, optimizing resource allocation, and driving cost efficiencies while achieving desired outcomes.-Implemented inventory control strategies, improving operational efficiency.

México

-Strategically planned, executed, and reported highly impactful demand generation, branding, and retention campaigns across diverse LATAM markets, resulting in business growth.-Managed and optimized key marketing KPIs within LATAM sales channels, driving improvements in lead conversion rates and a strong relationship that enables to accelerate sales.-Planned and executed events in co-marketing across LATAM markets, to increase brand visibility, customer engagement, and market presence.-Budget control and resource management skills.

Post-Graduate Sustainable Business, Sustainable Business

Post-Graduate Graphic Design, Graphic Design, Apple Certification

Marketing, 8.9

During collage I got the 1st place at the marketing fair and the 3rd place at the entrepreneur's fair. Also, the recognition of top 100.