Marketing Strategy Development for Industrial Division;Develop Fairs & ExibihitionsMarketing Plan;Budget Management;Development of Digital Marketing Projects, Merchandising, Sales Incentives and Sales Campaigns

Responsible for the growth and recurrence of purchase on the website and application platforms; Responsible for the analysis of consumption data, to generate insights and plan actions; Responsible for the development of strategies based on analysis of consumer behavior, by product category, age group, family composition, average ticket and loyalty program (segmentation); Responsible for leading promotional calendar and coupon campaigns; Responsible for identifying and developing the personas and purchase missions, creating strategies for each purchase mission and creating opportunities for consumption moments; Responsible for developing and promoting the growth of the categories and increase of FMCG basket.

Responsible for the Trade Marketing area nationwide, with strong interaction with the Commercial, Marketing, Purchasing, Processes, Tax, Accounting, Market Intelligence, Logistics and Sales Strategy areas; Elaboration of strategic KPIs of the Trade Marketing area, which involve Commercial Board, Marketing, Market Intelligence and Sales Strategy; Preparation and collaboration of the Implementation Guide; Trade Marketing action strategy - sell in management with a focus on sell out; Creation and preparation of the Calendar of Actions in annual cycle, in interaction with Marketing and Market Intelligence; Prospection of market opportunities and strategies based on Nielsen, Kantar and sell out indicators; Restructuring of the Trade Marketing area; Conducting Trade Marketing actions with BTL agencies, from the preparation, execution to the analysis of results with proof of ROI; Responsible for the development of Fairs and Events - POPAI Award 2018 - Best Promotional Action at APAS; Structuring of the Visibility area and elaboration of visibility projects with the POS; Structuring of the AS Strategy area, for the development of actions and partnerships with retail chains; Participation and development of strategies in BJP in retail chains; Development of innovation projects – Beer Time, TNT Drum Refrigerator, Black Princess Gondola Tip and injected plastics with companies belonging to the Petrópolis Group; Member of the Launch Project of Itaipava Go Draft, Petra Origem PM, Cacildis PM, Black Princess PM, Cabaré Ice, TNT and Itaipava 100% Malte; Responsible for Trade Marketing Strategies in Latin America and North America and Europe and development of products and e-commerce strategies (Bom de Beer); Responsible for the development of Material Planning tool - IBP (SAP), acting as Product Manager.

Development of Inbound Marketing strategies with customers; Monitor and develop the Digital Marketing plan from the integration with the software, lead management, content production, conversion strategies, inbound sales techniques, media buying; Customer portfolio management and application of sales strategies for different segments; Ensure the performance of customers in inbound sales - CRM (email marketing automation); Maximize upsell of the customer portfolio; Member of the organizing committee of the RD Summit 2015 – the largest Digital Marketing event in the country.

Ensure that the marketing strategy and actions are translated to the point of sale; Maximize sales potential in the three main channels: Franchises, Multibrands and Virtual Store; Promote alignment between all actions, promotions, campaigns and price strategy in the main sales channels; Monitor entry and exit of products to manage the average term of inventory; Develop and execute strategic actions to increase sales and disseminate them through the most appropriate means of communication to each channel; Development of incentive actions for commercial team; Increase the brand's market share through merchandising materials that promote brand visibility in stores and points of purchase; Develop and organize events and fairs, with the mapping of brand exposure opportunities; Develop and execute Inbound Marketing actions in the B2B channel; Coordinate relationship actions with bloggers and journalists; Coordinate and monitor partnership contracts and sponsorships for influencers – Bruna Vieira gift line (Blog Depois dos Quinze).

Coordination of Business Network that are part of the SIBRATEC Network (FINEP) of Mechanical Manufacturing - https://www.youtube.com/watch?v=RtaP4M6QnT4 Coordination of Executive Secretariat; Elaboration of Strategic Planning and Business Model of the Network; Interface with Metrological Laboratories; Elaboration, monitoring and implementation of Project structuring of the commercial area - sales development; Development of sales campaigns in services, project sales and quality management advisories; Organization of Training, Business Meetings and International Mechanics Fair; Preparation of Training in Sales of Services.

Development of analysis methodologies, focusing on the performance and efficiency of assets; Analysis of the performance of market assets; Control of entry and exit of heavy materials; Planning of actions by sales channels; Development of merchandising materials with suppliers and agencies; Development and structuring of asset management processes; Monitoring of funds and budget; Monitoring of merchandising materials via logistics operator; Monitoring of incentive programs for resellers.