Mariana Perez Email and Phone Number

• Strengthened commercial ties with insurance brokers throughout Latin America and the US, developing solid long-term relationships with key customers that resulted in sales and customer retention.• Worked closely with the Sales, Marketing and Operations departments, providing systematic follow-up and feedback to improve our service and processes

• Led and developed the Loyalty Card Program, increasing usage frequency by 40% for clients in California and Texas: Budget and return on investment (ROI) management, planning of the distribution logistics, supervision of all communications and designing all necessary reports and metrics for the Program.• Designed client-centered analyses and reports resulting in the segmentation of the customer base according to usage frequency. Included working with large data sets to report and provide insights/functionality to executives.• Supported business growth to Mexico through co-branded campaigns with Elektra, one of the largest Mexican retailers, achieving a 55% YoY growth: Led end-to-end execution of all marketing programs, designed customer-facing deliverables (e-mails, flyers and posters), planned events at 1,000+ nationwide points of sale, designed sales team communications and advertising at points of sale across the country.

• Increased prepaid customer base revenue by 6% ($5.3 million) YoY, through redefining up-sell and cross-sell campaigns, establishing commercial alliances with Value Added Services (VAS) companies in order to seize customer behavior. Responsible for a budget of $116 million.• Coordinated and designed direct-to-customer campaigns through BTL marketing: e-mails, SMS and IVR, developing new channels and aligning commercial strategies with specific customer needs.• Designed and implemented incentive programs to encourage on-time bill payments, which resulted in a 6% increase YoY of the postpaid base revenue ($1.4 million).

•Led, designed and implemented Movistar Venezuela’s first Loyalty Seasonal Campaign. Proposed the commercial offer and soft benefits given to the total customer base (8M clients). Recognized by fellow co-workers with the “Un Aplauso Para Ti” award.• Coordinated the execution of a multi-channel campaign to migrate customers from 2G to the faster 3G network, by designing offers and planning strategies, resulting in 8,000 high-traffic users being migrated for annualized retained revenues of $1.3M.

• Devised the strategy framework to reach potential Base of the Pyramid customers (20M potential customers): Demand forecast, operational feasibility and new sales channels strategies.• Designed a commercial plan to increase the traffic in the GSM network, based on a comprehensiveanalysis and segmentation of 1,500 cell towers over the Venezuelan territory.• Redesigned the sales force compensation structure, to shift strategic focus onto new business priorities.