Mariana Quiroga

Mariana Quiroga Email and Phone Number

Sr. Director Marketing and Brand @ Children's Minnesota
Minneapolis, MN, US
Mariana Quiroga's Location
Minneapolis, Minnesota, United States, United States
Mariana Quiroga's Contact Details

Mariana Quiroga work email

Mariana Quiroga personal email

About Mariana Quiroga

Brand and marketing leader focused on creating and executing unique strategies that consistently delight customers, employees and shareholders. I leverage deep emotional intelligence and empathy to help companies find what really resonates with their audiences, creating valuable journeys that leverage the latest technologies (from data and insights to UX delivery).Experience ranging from traditional brand management in Fortune 100 companies to world-renowned arts organization, as well as small start-ups and agency-side, new product introductions to digital strategy, innovation platforms, multicultural marketing, employment branding and marketing talent optimization. SPECIALTIES/ SKILLS: Brand Management, PNL responsibility, Team building and operations, Brand Strategy & Execution, Digital Platforms including IoT, SEO/Predictive Analytics and targeting, New Product Introduction, Product Life-Cycle Management, Integrated Communications, Design Thinking (brand/ consumer experience), Multicultural Marketing, Employment Branding, and leading teams around the globe with FUN and inspiring challenges.

Mariana Quiroga's Current Company Details
Children's Minnesota

Children'S Minnesota

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Sr. Director Marketing and Brand
Minneapolis, MN, US
Mariana Quiroga Work Experience Details
  • Children'S Minnesota
    Sr. Director Marketing And Brand
    Children'S Minnesota
    Minneapolis, Mn, Us
  • Children'S Minnesota
    Sr. Director Marketing & Brand
    Children'S Minnesota Aug 2021 - Present
    Minneapolis, Mn, Us
    I lead the marketing efforts of Children's Minnesota (the premier provider of pediatric care in Minnesota, with with two hospitals, nine primary care clinics, seven rehabilitation and nine specialty care sites). My team of marketing strategists and creative services defines and implements marketing efforts to attract, convert and offer experiences that create loyalty with patients and families, B2B partnerships and health care provider referrals, foundation donors and community stakeholders.
  • Marieq Llc - Brand & Business Strategy
    Founder, Chief Strategist
    Marieq Llc - Brand & Business Strategy Jan 2017 - Present
    • Developed unique business strategies and branding initiatives for established companies, start-ups, and non-profit organizations.• Utilized digital marketing expertise to track trends, reach customers, and implement test & learn campaigns.• Assisted organizations in creating new products and services to address audience needs and foster meaningful connections.
  • Walker Art Center
    Sr. Director Mktg & Strategic Communications
    Walker Art Center Dec 2019 - Sep 2020
    Minneapolis, Mn, Us
    • Led a diverse team of Marketers, Communicators, and Designers to enhance Walker's brand and engage audiences effectively.• Implemented digital and social media strategies to distribute compelling stories and increase email open rates by +45%.• Shifted strategies during COVID-related closures to engage audiences online with on-demand content.• Organized a collaboration team of arts orgs in the Twin Cities to navigate our responses face the challenges of civic unrest after George Floyd's murder.
  • Frwd
    Partner, Consumer Practice Principal- Digital Solutions
    Frwd Jul 2017 - Apr 2018
    Minneapolis, Us
    • Led strategy and served as key account executive for Consumer clients, providing digital transformation and insights for key clients in the hospitality industry.• Acquired new audiences through SEO, delivering 108% of planned eCommerce growth for a key client, a global toy brand.
  • 3M
    Global Business Unit Director
    3M Jul 2013 - Jan 2017
    St Paul, Mn, Us
    Global P&L responsibility for the $1Billion 3M Home Care Division consumer business, including the Scotch-Brite™, Scotchgard™ and Ocelo™ brands worldwide. Set long-term brand strategy, business plans & directed marketing tactics that consistently outpaced the category growth in sales by >5-15%, while increasing profit margins.
  • 3M
    Global Interactive Marketing Leader
    3M Oct 2012 - Jun 2013
    St Paul, Mn, Us
    Responsible for developing and setting the execution plan for the first B2B and B2C global digital marketing strategy and playbook across all 3M business groups and 60+ subsidiaries, working closely with the eLeaders from each Business/ country and external agencies. Focus areas: elevating digital marketing and UX practices, building digital marketing acumen and big data competencies, and integrating digital seamlessly into all marketing strategies.
  • 3M
    Global Marketing Competency And Talent Development Leader
    3M Jan 2011 - Dec 2012
    St Paul, Mn, Us
    Led the global efforts to elevate Marketing competencies and development of Marketing talent at 3M in B2B and B2C. Launched a competency model used by 5000 marketers worldwide, plus a major overhaul of the roles and responsibilities and competency training, resulting in better alignment of talent to the needs of the current and future market conditions.
  • Caldrea
    Marketing Maven
    Caldrea Dec 2009 - Dec 2010
    P&L responsibility for all Caldrea lines, from cleaning to laundry and home ambiance. Led the transition of luxury brand to Food-Drug-Mass market, doubling business size.
  • General Mills
    Marketing Manager
    General Mills Aug 1999 - Nov 2009
    Minneapolis, Minnesota, Us
    Brand management/ PNL responsibility for various brands/categories, including delivering double digit growth on various brands, ranging from $3MM to $300MM in sales. Responsible for setting and managing growth targets by high-ROI, insight-driven consumer efforts (advertising, promotions), partnership trade programs with key retailers, margin-accretive new product introductions, distribution and new channel expansion, product improvement and value-added activities. Manage profit margin growth by productivity efforts in all areas (operations/ logistics/ trade/ consumer), as well as SKU portfolio prioritization. Responsible for double-digit growth in established businesses from Frozen Pizza to Cereal, received General Mills’s Champions Award for leadership. Experience in 6 different cross-Divisional rotations include managing kid-targeted website, repositioning various cereals with over 30 years of market activity, and developing General Mills Recruiting brand.
  • Visa
    Leadership Development Program (Summer Internship)
    Visa Jun 1998 - Aug 1998
    Foster City, California, Us
  • Banco Real
    Financial Benefits Product Manager
    Banco Real Jul 1995 - Jul 1997
    São Paulo, Br
    Marketing manager for financial services and corporate fringe benefits.
  • Cromex Resinas
    Marketing & Market Research Coordinator
    Cromex Resinas Jun 1992 - Jun 1995
    Responsible for all market research throughout the markets of Brazil and Chile - focus on competitive environment, sales force effectiveness and consumer needs.

Mariana Quiroga Skills

Marketing Strategy Brand Development Competency Management Brand Management Brand Architecture Product Development Pricing Advertising Employer Branding Marketing Integrated Marketing Competitive Analysis Segmentation Marketing Management Consumer Products Interactive Marketing Digital Marketing Experience Social Media Best Practices Business Planning E Commerce Digital Strategy Social Media Marketing Market Planning Cross Functional Team Leadership Strategy Customer Insight Social Media Market Research Digital Marketing Management Product Marketing Business Strategy Product Innovation Online Marketing Strategic Planning Leadership Product Management Start Ups Business Development International Marketing Digital Media Consulting Fast Moving Consumer Goods

Mariana Quiroga Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing - Strategy - International
  • Studio/E
    Studio/E
    Entrepreneurship/Entrepreneurial Studies
  • Fgv - Fundação Getulio Vargas
    Fgv - Fundação Getulio Vargas
    Business Management
  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Marketing

Frequently Asked Questions about Mariana Quiroga

What company does Mariana Quiroga work for?

Mariana Quiroga works for Children's Minnesota

What is Mariana Quiroga's role at the current company?

Mariana Quiroga's current role is Sr. Director Marketing and Brand.

What is Mariana Quiroga's email address?

Mariana Quiroga's email address is ma****@****ail.com

What schools did Mariana Quiroga attend?

Mariana Quiroga attended Northwestern University - Kellogg School Of Management, Studio/e, Fgv - Fundação Getulio Vargas, Espm Escola Superior De Propaganda E Marketing.

What are some of Mariana Quiroga's interests?

Mariana Quiroga has interest in Poverty Alleviation, Children.

What skills is Mariana Quiroga known for?

Mariana Quiroga has skills like Marketing Strategy, Brand Development, Competency Management, Brand Management, Brand Architecture, Product Development, Pricing, Advertising, Employer Branding, Marketing, Integrated Marketing, Competitive Analysis.

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