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As a Global Strategic Enablement Advisor with 20 years of experience in developing and implementing Sales Enablement and Learning & Development strategies in the corporate environment, my mission now is to enable people to grow business and evolve through strategic advisory services and mentorship.Through deep and practical value-driven insights, advice and strategic partnerships, I help organizations make informed decisions, improve team's performance and accelerate wins with tailored and personalized human-centric enablement approaches.As a Certified Advisory Board Chair, I support the implementation, evaluation and chairing of advisory boards, executive committees, councils and board-level meetings with in-depth governance knowledge and vast global enablement experience. MARKET EXPERIENCE: Middle East, Africa, Easter Europe, Turkey, Latin America and Global footprint.KEY AREAS OF EXPERTISE: Sales Enablement, Learning & Development, Agile Leadership, Diversity and Inclusion (Women in Business), Business Governance Model, Health Futures (IT + People = business for good).SOME ACCOMPLISHMENTS:- ENABLEMENT: Development of Sales Enablement and Business Training and Development functions at TikTok and IBM. Acting as a strategic partner to C-level executives (General Managers, Sales Leaders, Operations, HR, and Culture), I have implemented end-to-end sales enablement strategies and learning frameworks, regionally and globally, recognized with 7 promotions and 24 awards in the last 15 years. - DIVERSITY AND INCLUSION: Attraction and development of women in tech in the MENA region since 2016, leading corporate diversity and inclusion initiatives and currently serving on the Advisory Board of the Connecting Women in Tech Group.-AGILE: Design of Agile way of leading framework to help leaders to lead in a non-traditional way, deployed at corporate environment, communities and shared at global conferences.VALUES/PRACTICES:- Clear definition of what success look like with solid measurements of impact- Data-driven decisions enabled by technology- Business for good and Healthier Futures philosophies, with ethics & integrityKEY SERVICES:- Strategic Enablement as a service (Consultancy, Advisory, Mentorship)- Advisory Board Member - Advisory Board Chair / CreationI am passionate about driving business growth through Strategic Enablement solutions and inclusive environments. If you think my background can add value to you, let’s connect!
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Founder And CeoWhatsnxt.AeDubai, Ae -
Global Enablement AdvisorStrategic Enablement & Advisory Sep 2024 - PresentMy mission is to enable people to grow business and evolve through strategic advisory services.Through deep and practical value-driven insights, advice and strategic partnerships, I help organizations make informed decisions, improve team's performance and accelerate wins with tailored and personalized human-centric enablement approaches.As an Advisory Board Certified Chair, I support the implementation, evaluation and chairing of advisory boards, executive committees, councils and board-level meetings with in-depth governance knowledge and vast global enablement experience. Key services:- Strategic Enablement Advice as a Service- Advisory Board Member- Advisory Board ChairKey Competencies:- Sales Enablement - Learning and Development - Diversity and Inclusion (Women in Business)- Agile Ways of Work and Lead/Design Thinking- Health Futures (Best of IT + Best of Humans for better world)Let's talk if you think my knowledge and expertise can bring value to you! -
Board MemberLean And Agile Middle East (Me) Nov 2024 - PresentBoard Member of Agile ME Community. Role consists of supporting a community of individuals and organizations who explore, apply and expand Agile values, principles and practices in the Middle East region. -
Diversity And Inclusion Ambassador And Board AdvisorCwit Mena Jan 2016 - PresentDubai, Dubai Knowledge Village, AeUAE Women’s Group leader since 2016, representing TikTok and IBM at MENA CWIT (Connect Women in Technology Committee) supporting the attraction and development of women into the MENA technology sector. Currently part of CWIT Advisory Board providing strategic direction, knowledge, critical thinking, feedback and driving governance model to increase the confidence of the decision-makers who represent the Committee. -
Head Of Business Training And Development, Gbs Metap & EeTiktok May 2021 - Jun 2024Los Angeles, California, UsResponsible for building the TikTok Business Training and Development area in the region, starting from the Onboarding Program until hiring and building a team responsible for Product, Sales Enablement, Leadership and Personal Development programs. Strategic partner of HR and Business leaders, being responsible for end-to-end sales enablement strategy and learning framework deployment (Gap analysis , measurement systems creation, budget/vendor management and scalability of learning offerings to other Geographies). Key accomplishments:- Built regional training area from the beginning with foundational programs like New Joiner Onboarding, Sales Academies and Leadership programs; evolved the department to an optimized and solid area with a robust measurement system, achieving with the team 45% YTY growth (number of sessions delivered), 29% skills lift, 91% satisfaction score, 95% relevance to the business goals/needs and millions of business impact. - Impacted People Enablement & Talent strategy for METAP and APAC regions driving cross-geo and cross-department integration with People Centric, Agile & Diversity and Inclusion initiatives.- Supported the creation of Global Business Training and Development area as a key member of the leadership team being responsible for designing and executing global programs.- Recognized as Top Talent and key member of global Executive Coaching program. Internal Women's Group Advocate, Key speaker in internal Women's Events and Award winner of Inspirational Women at TikTok. Represent TikTok at Connecting Women in Tech MENA Community, as Advisor. -
Global Markets And Red Hat Sales Enablement Leader, MeaIbm Jul 2019 - May 2021Armonk, New York, Ny, Us- Creation and deployment of a enablement plan to MEA region to support Red Hat Acquisition, including complex stakeholder management and 100% certification/programs delivery, resulting in significant business impact and culture transformation. - New role acquired as extra responsibility due to excellent overall Sales Enablement Results for MEA region -
Sales Enablement Leader, MeaIbm Sep 2014 - May 2021Armonk, New York, Ny, UsResponsible for enhancing sales and technical team's skills by creating and rolling out end-to-end global Skills & Talent programs in MEA region for 1000 sellers in the past 6 years. Key achievement: 18 Awards due to personal attitude/behavior, impact to the business/company culture/Client NPS. Highlights: o Leadership/Transformation: Expansion of MEA Sales Enablement team's size, scope and budget, incorporating agile mindset in 2019 (600% increase); participation in the WW Sales Enablement Transformation project to create Sales Enablement discipline in IBM.o Business Impact: Significant Sales/Marketing pipeline impact w/ over 100 sales enablement workshops delivered in last 2 years for over 1000 people in the region (+43% YTY).o Execution/Sales Development: Successfully organization of 2 MEA Think Client Events in USA (500 people) and 3 Sales Academies in Dubai (1200 people) bringing significant pipeline impact (avg 35% pipeline increase/ 52% knowledge increase in the last event). -
Communications & Sales Enablement Team Leader, BrazilIbm Apr 2011 - Sep 2014Armonk, New York, Ny, UsMain activities: Coordination of communication and enablement projects and initiatives for IBM Brazil sellers through internal vehicles such as intranet, television, bulletin boards, events/campaigns, e-mail communication; development and deployment of 2.0 tools and endomarketing campaigns; other activities: coordination of business strategies communications, executive communication of sales area, project management, planning, deployment of world wide and LA projects locally and team coordination. -
Communications Coordinator, BrazilIbm Feb 2009 - Apr 2011Armonk, New York, Ny, UsMain activities: Coordination of internal vehicles such as intranet, television, bulletin boards, events/campaigns, e-mail communication; development and deployment of 2.0 tools and endomarketing projects; other activities: coordination of executive communication strategy, project management, planning, management processes and team coordination. -
Communications & Hr Analyst, BrazilIbm Apr 2007 - Feb 2009Armonk, New York, Ny, UsResponsible for internal Communication and HR Programs in a department of 1300 employees. Main activities: Edition of internal newsletter (Portuguese/English articles);Intranet update; events/campaigns organization; creation of communication strategic plans; deployment of career development programs, doing the linkage between HR Brazil and HR USA; support in executive events, campaigns and internal communications. Participation in international initiatives. -
Customer Support AnalystIbm Feb 2005 - Mar 2007Armonk, New York, Ny, UsResponsible for IBM maintenance contract management and dispute resolution with relationship responsibility for external and internal customers and business partners, acting as a resource on contract terms and conditions, contract interpretation and pricing analysis. This role included effective understanding of customer contractual requirements and strong focus on customer satisfaction. -
Public RelationsKma Marketing Integrado Jan 2004 - Dec 2004São Paulo, Sp, BrMain activities: Responsible for communication projects creation; opinion research development, media relation management, events and publicity campaigns support, English and Portuguese writing and translating, relationship with foreign customers. -
Opinion Research TraineeEditora Alto Astral Sep 2002 - Jul 2003Bauru, São Paulo, BrI worked as Trainee on Marketing Department/Opinion Research Area. I was responsible for quantitative surveys creation, data analysis and creation of presentations to executive team.
Mariana Ricardo Skills
Mariana Ricardo Education Details
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FespspOpinion And Media Research -
Universidade Estadual Paulista Júlio De Mesquita FilhoPublic Relations
Frequently Asked Questions about Mariana Ricardo
What company does Mariana Ricardo work for?
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Mariana Ricardo's current role is Founder and CEO.
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What schools did Mariana Ricardo attend?
Mariana Ricardo attended Fespsp, Universidade Estadual Paulista Júlio De Mesquita Filho.
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Mariana Ricardo has skills like Projects, Business Strategy, Project Management, Microsoft Office, Photoshop, Marketing Communications, Corporate Communications, Public Relations, Social Media, People Coordination, Project Planning, Written And Oral Communication.
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