Mariana Samudio Email & Phone Number

Panamá

Ciudad De Panamá

• Managing the day-to-day running of the company's main social media accounts. • Updating the company website with marketing contents (10 websites).• Creating an online community of people who can market to and keep in touch with the customer throw social media. • Organizing the preparation, printing and distribution of promotional materials. • Managing campaigns right from their initial planning to delivery. • Establish short- and long- range objectives and develop strategic and technical plans for implementing social media campaigns• Planning the logistics and pre-setup for corporate events. • Composing and preparing budgets for the approval of senior managers. • Coordinating an attending corporate and CSR events.• Play a key role in implementing new system to control the promotional material and product samples. • Works directly with Japan HQ in order to ensure proper corporate strategy and communication.• Serve as a visionary for social media and digital content strategy, acting as a proactive subject matter expert in social and digital media and developing team guidelines and protocols along with a training program to Marketing and Sales key persons in each country.• Work with IT staff and web provider/ developers to integrated and share contents with our dealers.• Develop and execute with digital agencies campaigns to increase the engagement and brand awareness (paid advertising, Google Adwords, Facebook ads, etc.)• Lead digital analytics and metrics reporting, including utilizing Google Analytics in platform metrics and Socialmetrix in order to optimize our content approach, increase engagement and raise the visibility of the brand.• Guaranteeing proper image of their brands in the point of sale, according to brand guidelines, to enhance the product value.• Leads process request and control of regional budget (for route/countries). This process includes the control of payments accordingly with the original request.

Panamá

• Identifying new business opportunities.• Ensuring that all marketing plans are delivered to brand standards, budgets and time.• Working alongside other teams to harmonize strategies.• Prepare, develop and execute all marketing and sales plans to provide direction and specific plans of action.• Manages two Sales Executives, directs, coaches, listens, provides constructive and immediate feedback of job performance.• Works with Sales Executives in the preparation and management proposals and solutions for customers accordingly to better practices.• Meets delivery deadlines and project prioritization to the customers. Provide accurate time estimation for work completion.• Works collaboratively with the Sales Specialist to create graphics for proposals and presentations• Marketing company products and services to customers.• Preparation of the annual marketing budget and Forecast sales.• Advise, manage and control advertising budgets and advertising material.• Negotiate contracts with advertising providers.• Organization of events and fairs both (national and international).• Support and supervision of administrative and sales staff.• Preparation of cost sheets and economic proposals.• Supervision of all activities related to customers (facilities, maintenance, delivery, training, project implementation.• Communicating directly with clients.• Organize promotional events (local and international).• Managed brands: SAP, Radiant Systems (now NCR Corporation).

Panamá

• Keep an excellent business relationship with supervisors and managers in retail Supermarket and Grocery Store Chains.• Commercial relations with national and international suppliers.• Training and supervision the team of promoters who realize demonstrations at points-of-sale, as well as supervision of the Marketing team that create exhibitions in Supermarket and Grocery Store Chains (20 to 30 persons).• Direct marketing planning meetings to evaluate current techniques and formulate new plans.• Evaluate various marketing strategies to better understand areas where improvement can be made.• Supervision of the brand in points of sale (POP, exhibitions, etc.).• Development and execution of advertising and marketing budget.• Negotiated vendor and distributor contracts to have better position of our products in point-of-sales.• Support to the Sales Department for the introduction of new SKU's in Supermarket and Grocery Store Chains.• Recommended changes to packaging in order to increase visual appeal.• Analyzed category and market conditions and compile competitive data from multiple sources. • Conduct surveys to better pinpoint potential markets for products in the retail sector.