Mariana Silva Email & Phone Number

Brasil

Responsável pela gestão do portfólio de Hematologia e estratégia de marketing LATAM.

São Paulo, Brasil

Responsável pela gestão do portfólio de Advanced Wound Care no Brasil, reportando diretamente à diretora de Marketing Latam, com foco em desenvolver, planejar e monitorar ações de novos produtos e tecnologia no mercado. Liderar o planejamento e execução para lançamento de novos produtos no mercado incorporando metodologias e inovações na linha de soluções de curativos avançados para feridas no contexto de tratamento e prevenção junto as instituições hospitalares e outros stakeholders envolvidos na jornada do paciente.

São Paulo, Brasil

Global manufacturer of neuromodulation devices and cardiopulmonary products. Sênior Marketing Manager Responsible for the cardiopulmonary portfolio management throughout the LATAM region, mainly in the key countries with the greatest financial impact (Brazil, Argentina, Chile, Colombia, Mexico), reporting directly to the Regional Vice President, focusing on developing, planning, and monitoring actions related to the business.- Led the entire process of managing the cardiopulmonary portfolio at LATAM creating a strategic marketing plan using the BSC (balance scorecard) tool and Impact Selling sales method observing at the end of the first quarter + U$$ 320 k in total sales.- Structured the action plan (GANTT) through the mapping of tactical activities classifying the degree of criticality to optimize and facilitate the entire implementation process with the direct and indirect sales team.- Implemented a budget control process of the area seeking to increase the visibility of expenses of the area ensuring efficient use of the resources available to the portfolio.- Collaborated with the review process of the omnichannel sales channel through profitability and productivity analysis by channel, customers, and products, improving the management of the sales funnel opportunities with the commercial team by 80% of improvements and better engagement of the entire operational team. - Structured the sales report with relevant business information to monitor the monthly performance of the portfolio creating specific categories of analysis such as evaluation of the sell-out by hospital account to ensure market share and promote up-sell and cross-sell strategies.

São Paulo

Global manufacturer of medical disposables and devices for medication management solutionsMarketing ManagerResponsible for the SMART infusion portfolio management throughout the LATAM region, mainly in the key countries of greater financial impact (Brazil, Argentina, Chile, Colombia, Mexico), reporting directly to the Regional Director, focusing on developing, planning, and monitoring actions related to the business.- Led the entire process of managing the portfolio of infusion of drugs by smart infusion pumps in the region creating a strategic marketing plan based on the BDWay of Selling sales method identifying annual fiscal cycle result of +8% in sales. - Implemented a budget control process of the area seeking to increase the visibility of expenses and expenses of the area ensuring efficient use of the resources available to the portfolio.- Developed a dedicated strategy to the products repositioning with lagged prices and negative profitability, ensuring at the end of a year a great improvement in the profitability of an item with -70% GP to +20% vPY;- Created a monitoring productivity process of the use machines on consignment together with the commercial and technical team to ensure payback of the CAPEX invested, managing to improve from 3 items to 6 items the average consumption per equipment per month.

São Paulo

Global manufacturer of medical disposables and devices for the wound healing solutionMarketing ManagerResponsible for the portfolio management of negative pressure wound dressings, throughout the LATAM region, especially in the key countries with the greatest financial impact (Brazil, Argentina, Chile, Colombia, Mexico), reporting directly to the Regional Director, focusing on developing, planning, and monitoring actions related to the business.- Participated in the transition process of the KCI brand to 3M establishing a daily routine of communication with the integration team to handover the Brazil position to the local team, being able from there to assume the new regional position.- Led the entire process of portfolio management through the creation of a new strategic marketing plan obtaining at the end of the fiscal cycle better profitability through the optimization and expansion of the distribution network with integrated 3M solutions ensuring our market share of 30% in the region.- Developed a communication and training program with the objective of forming the Activation Marketing team responsible for the operationalization plan in the countries, ensuring fluidity and alignment of information pertinent to the business.

São Paulo, Brazil

Global manufacturer of medical disposables and devices for the wound healing solution Marketing ManagerResponsible for the portfolio management of negative pressure wound dressings in Brazil, reporting directly to the Regional Director, focusing on developing, planning, and monitoring actions related to the business, as well as redesigning the processes of the area and managing the team of 3 employees assigning and aligning roles and responsibilities in favor of efficient execution.- Organized functions of the area and employees through a positions and functions review, assigning better transparency in the roles and responsibilities of marketing and thus ensuring better communication between all and better engagement of the team.- Led the entire portfolio dressings management, both by negative pressure and conventional dressings, through the creation of a new strategic marketing plan observing at the end of the first year the resumption to the 1st place in the market with more than 45% of market share in the private market with an expressive growth of sales of the main product line, Prevena, +200% vPY.- Implemented a medical education program with the objective of raising awareness and promoting technology in favor of the patient, facilitating access to information to the main stakeholders of the business (plastic surgery, orthopedics, vascular, cardiac), and one of the important actions was to conduct a training in the cadaver lab of the Nicholson Center in Orlando for more than 80 Brazilian doctors.- Contributes to the monitoring process of all scientific studies in progress with renowned educational institutions, such as the HC of São Paulo, managing to integrate the use of negative pressure therapy to patients with diabetic feet into the ANS Roll, improving the sales performance of SNAP by 80%.

International Region

Global manufacturer of neuromodulation devices and cardiopulmonary products.Sênior Marketing ManagerResponsible for the cardiopulmonary portfolio management throughout the LATAM region, mainly in the key countries with the greatest financial impact (Brazil, Argentina, Chile, Colombia, Mexico), reporting directly to the Regional Vice President, focusing on developing, planning, and monitoring actions related to the business.- Led the entire process of managing the cardiopulmonary portfolio creating a strategic marketing plan in partnership with the regional board which resulted for two consecutive years in the award for sales performance --> President's Club Award, observing in Brazil a significant growth in sales of the main core product recovering the 1st place in the total market, public and private, with 35% share in 2017.- Created a portfolio analysis process redesigning the pricing strategy and positioning of oxygenators based on performance indicators, observing profitability balance to 45% in the core product (largest volume) in the first year of implementation.- Planned and implemented the launch and transition of the new oxygenator technology over 1 year and a half ensuring better price (increase of 12%) and profitability, and better customer satisfaction users with continuing education, which was important for the success of the transition, obtaining at the end of the period 90% of the entire converted region.

São Paulo, Brazil

National company focused on integrating solutions for insurance companies and hospitals through its software and technology. OPME (Orthosis, Prosthesis and Special Materials) Coordinator Responsible for structuring the flows of authorization and payment of surgical procedures, ensuring fluidity in communication during training to distributors and hospitals, streamlining the entire process involved in performing surgical procedures in private hospitals, reporting directly to the commercial manager, and working in the main capitals of Brazil (São Paulo, Rio de Janeiro, and Salvador).- Structured the entire flow process of the of authorization and payments of the procedures, both for distributor and hospital, ensuring better understanding of the steps and facilitating the operational execution.- Participated in the qualification process of the imported brands to the project, in specific specialties (Endovascular, Orthopedics, Spine), ensuring brand quality and better options to doctors during the process of selection technologies.

Certification, Innovation Leadership Program

Master Of Technology - Mtech, Health/Health Care Administration/Management

Graduacao, Biomedical Sciences, General

Especialização Em Circulação Extracorpórea, Saúde