Mariana Sofía Vega Email & Phone Number

Austin, TX, US

Warsaw, Poland, PL

Austin, Texas, US

- Manage yearly multi-million dollar advertising budgets for multiple clients based on digital platform ROAS goals and timelines, employing agile project management methodologies- Perform in-depth analysis of account performance, primarily in Google Ads and Amazon Advertising, to successfully develop campaign and account strategies- Coordinate with clients.

Austin, Texas, US

Round Rock, Texas, US

• Interdisciplinary leadership program, within Red McCombs School of Business, pairs students with sustainable corporations and nonprofits to solve business problems
• Research: Provide Gen Z consumer preferences around sustainability based on qualitative research
• Brand Research: Establish Dell’s current sustainability brand position amongst the new generations
• Consulting: Develop recommendations for company changes to improve the brand position using a design thinking approach

Austin, TX, US

Austin, TX

• Content Creation: Developed content, develop media plans, and update social media, including Facebook, Twitter, and Instagram with a focus on increasing awareness and engagement
• Research: Conducted online research for targeted buyers’ demographics in order to develop engaging digital content

• Problem Solving: Developed a product using the design thinking method by empathizing with the target persona and identifying pain points generated through the analysis of administered interview methods like photo.
• Iteration: Defined the problem of lack of productivity, ideated the prototype and lastly Iterated the product to better meet the needs of participants after receiving their feedback

• Data Analytics: Applied Pandas software in Python to visualize 2,000 rows of raw data in order to efficiently pull insights
• Story Telling: Developed an easy to read and straight forward report showcasing more Hispanic male deaths due to alcohol and suicide in rural New York than any other race or cause of death

• Market Strategy: Prepared a new brand strategy by analyzing the points of difference and points of parity between competitors resulting in a shift in archetype association, from hero to caregiver
• Market Strategy: Established and raked equity metrics by importance, journey mapping, product analytics, social sentiment analysis+, in order to best measure the success of the brand

• Business Problem & Goal: AARP associated with retirement and senior citizens–change perception and target population age 50-60
• Market Research: Identified a new persona by comparing different psychographics of the target age group and narrowed down a niche group by characteristics that would best be served by AARP
• Market Strategy: Generated a go-to-market plan by assessing the needs of the persona and strategized the best approach to convert them into long-term members by addressing their current pain points

• Community Management: Created social media accounts including LinkedIn, Twitter, and Instagram with a focus on generating followers
• SEO: Conducted SEO audit for the website, and delivered input to boost website ranking
• Google Analytics: Provided biweekly Google Analytics reports and implemented findings to improve user experience

Austin, Texas, US

• Event Planning: Coordinated events that promote and establishes SELL’s culture among the members and the Austin community
• Management: Organized curriculum, admissions, events, fellow meetings, and problem solve for the Ideator cohort
• Consulting: Provided feedback, support, and connections to students on their social startup ventures

Austin, Texas, US

• Competitive 16 plus-week long fellowship for students seeking to ideate and launch their own social enterprise
• Market & Financial Research: Executed market validation through an MVP along with creating financial projections
• Problem Solving: Identified upstream source of beneficiary’s pain utilizing a curiosity mindset and social issue research
• Presenting: Outlined and pitched solution at SELL Your Story by discussing issue, beneficiary, solution and business model

• Research Administration: Designed and administered a survey pertaining various individual attributes and combinations of attributes of the product
• Data Analytics: Executed one-way ANOVA data analysis in Excel to determine the relative importance of each attribute in order to determine which combination would generate the greatest amount of sales

• Data Analytics: Utilized R to sort raw data from pizza store sales
• Modeling Data: Formulated a regression in R to better predict elasticity of demand using different factors provided such as displays, competition, previous week’s sales, seasonality, etc.

Austin, Texas, US

• Moody College of Communication’s in-house Advertising Agency for nonprofits
• Content Creation: Produced marketing content for fundraisers or events for Con Mi Madre’s website and social media pages based on audience
• Community Management: Strategized and managed content release based on beneficiary and volunteer trends

• Media Plan for a hypothetical store launch in Seattle, WA for Tomlinson Pet Store
• Media Planning: Devised a media plan based off of objectives inform, inspire and incentivize for a hypothetical launch in Seattle, WA
• Market Research: Compared the new city and the brand to develop a target market through a situation analysis (SWOT), primarily using Mintel
• Budgeting: Strategized media placements, with a limited budget, to better reach our chosen target market

• Mastered point-of-service (POS) computer system for automated order taking
• Coordinated cashier/server team efforts during rush hour to provide a positive eating experience

• Coordinated bi-weekly meetings
• Recruited sponsors (Topo Chico, Tostadas Charras) for our stand at the Earth Day festival in Coppell, TX
• Distributed reusable bags and raised awareness of the harmful effects of plastic on our environment

Master Of Science - Ms, Marketing

Bachelor'S Degree, Advertising

Google Project Management: Professional Certification

Study Abroad Fall 2019