Mariana Stefo Email & Phone Number

Milan, It

Greater Milan Metropolitan Area

Milan, Lombardy, Italy

• Achieved exceptional results by formulating precise marketing strategies and producing compelling campaign content customized for diverse mediums, based on research and CRM data.• Independently orchestrated the end-to-end design, launch, and distribution, of my weekly newsletter, using web-incorporated CRM tools and email marketing.

Tirana, Albania

• Pioneered the development from scratch of the Secondary Positions’ Project as Senior B2B CRM Project Manager, orchestrating its full implementation and following up on its daily management. First using Exel, then Salesforce software.• Skillfully cultivated and sustained daily communication with B2B clients, strengthening partnerships, fortifying existing client relationships, and expanding our pool of prospects.• Crafting custom campaigns, designed on specific target customer segments and using data in building effective marketing strategies.• Spearheaded the development of the CRM marketing strategy and yearly plan, culminating in an impressive +18% increase in yearly revenue compared to the previous year.• Maximized in-store event revenues, based on the CRM system to craft a comprehensive marketing budget, reaching a +152% increase from the previous year.

Tirana

• Initiated, supervised, and led a CRM cross-functional team for 'IC 360 project' across all TCCC brands, yielding a remarkable 22% sales growth and fostering stronger connections between customers, points of sales (POS), and TCCC.• Dramatically reduced expenses linked to expired products by an outstanding 90% vs the previous year• Conducted a comprehensive audit of all media-related contracts, meticulously monitoring media plans and reports, successfully identifying and recovering 230,000 euros in previously undisclosed payments.• Crafted clear and effective short and long-term brand plans, aligning marketing strategies with key initiatives, resulting in a significant 25% surge in brand sales growth, vs the previous year.

Tirana

• Collaborated on new product ideation, actively participated in creation, launch, and supervised end-to-end campaign execution across various mediums (ATL and BTL). • Fostering connections and serving as the central point of contact. Being recognized for exceptional communication and collaboration skills, earning praise and support across teams.• Ensured email layout, design, and content are optimized for best results in all CRM campaigns• Analyzed competitor approaches to attract players and worked on maximizing results.• Managed end-to-end campaign planning, including idea generation, briefing, resource allocation, analysis, reporting, and optimization, ensuring adherence to budget and deadlines.

Tirana

• Established and executed a customer loyalty program that increased customer retention by 25% and generated a 20% increase in repeat purchases over a specific period. • Improved conversion rates, customer reviews, and engagement metrics.• Led the execution and delivery of different campaign measurement methodologies and crafted tailored campaign evaluation reports

Master'S Degree, European Economic Studies

Internship, Directing And Screenwriting

Bachelor'S Degree, Marketing

Education record