Strategic Trade Plan (Leadership and construction) for RX categories (Hypothyroidism, Thrombosis, Diabetes and Cardio); New Business Model Strategy for Retail Channel (GTM and ATW); Shopper and Customer Communication Plan and Execution.Work Model using Agile Methodology, focus on simplifying processes; Team leadership and coaching.

Trade Category Strategic plan for Onco, Diabetes, Infecto, Minds, Generalist and Pain; New Business Model Strategy for the Retail and Non Retail Channel (focus on Onco and Diabetes); GTM and ATW development model; SLOB management; Projects Leader such as re-evaluation and improvements of the Sales Kit + Tracking results dashboard.Team leadership and coaching.

Trade Category leadership and construction OTC launches; Execution strategy, directing actions to the promotional calendar; Merchandising team leadership (outsourced); Execution and products guide; MPOS; SLOB management.Team leadership and coaching.

Trade Marketing area Leadership; Trade Plan for Gynecology, Cardiology, Dermocosmetic, Respiratory and CNS; JBP process and participation in sales forums; Promopack projects and differentiated MPOS; Restructuring of winter and summer campaigns; Strategic and ROI Visions.Team leadership and coaching.

Development of the strategy for a new sales channel within the Company and throughout Trade Marketing activation for 1.5M resellers in Brazil; High-visibility project management; Development of a field structure, focused on the POS/Shopper with KAM; MPOS Implementation and management; Processes and policies development; MPOS Logistics operation.Team leadership and coaching.

Indirect Trade Channel focused on the creation and innovation for a new execution models in distributors; Construction plans and participations in the JBP; Promotional calendar.POS Innovative projects; POS Coordination, development and logistics execution.Trade Category (Nutraceuticals, Calcium, MVM and Gastro); Budget control; Incentive campaigns; Trade Plan for launches and participation in commercial plans.