Mariana Ferreira Email & Phone Number

Florianópolis, Santa Catarina, Brasil

- Lead the creation of the Channels and Partnerships department, defining key processes, establishing KPIs, and selecting optimal tools to optimize operations.- Develop and execute acquisition strategies for new channels and partnerships, aligning with corporate objectives to maximize growth.- Oversee referral management, improving the flow of new opportunities from existing channels and partners.- Plan and implement co-branding strategies with partners to increase brand visibility and reach.- Responsible for increasing the market share of Netsuite integrations in Brazil through the newly implemented program.

Belo Horizonte, Minas Gerais, Brasil

- Entrusted with the growth of the channels and partnerships department, successfully identifying and securing valuable partnerships that broadened market access and enhanced business growth.- Developed and implemented innovative partner programs and co-marketing strategies that resulted in improved lead generation and customer acquisition.- Fostered strong, enduring relationships with key partners, delivering collaborative projects that aligned with strategic business initiatives and generated substantial revenue.

Florianópolis, Santa Catarina, Brasil

- Directed channel strategies that contributed to a 41% increase in sales through strategic partner engagements and effective multi-channel marketing programs.- Managed and optimized CRM transitions and marketing automation implementations to support campaign management and reporting, enhancing data-driven decision-making.

Florianópolis, Santa Catarina, Brasil

- Enhanced operational processes by implementing marketing automation tools in SharpSpring, improving campaign performance and stakeholder communication.- Developed comprehensive KPI and OKR reports, providing insights that drove strategic adjustments in marketing campaigns and operations.

Florianópolis, Santa Catarina, Brasil

Florianópolis E Região, Brasil

- Established foundational pre-sales processes, utilizing automation to improve efficiency and scalability of sales operations.- Monitored and reported on sales metrics, ensuring alignment with business objectives and continuous process improvement.

Viçosa, Minas Gerais, Brasil

Graduação, Ciências Econômicas

Gestão Empresarial, Administração De Empresas

Activities and Societies: Acompanhamento empresarial, rotação de cargos em empresas, desenvolvimento de projetos viáveis na região.