Mariana Aranguren Ruiz De Velasco Email and Phone Number

Operations leader of EMEA demand generation sales team. Governance role ensuring that the team inputs convert into the leadership desired outputs. Introducing sensors and mechanism in the operating model to increase team efficiency and efficacy.

My core mission in this role is to ensure that my Managing Director (MD) time is spent in a maximally effective manner and most valuable activities eliminating non-essential tasks and maximizing efficiency. To do so I drive to completion initiatives, project manage Managing Director topics, act as communication liaison for MD when necessary, manage internal communications and reporting updates as well as owning and driving strategically important projects for AWS. In essence, learning the “ins… Show more My core mission in this role is to ensure that my Managing Director (MD) time is spent in a maximally effective manner and most valuable activities eliminating non-essential tasks and maximizing efficiency. To do so I drive to completion initiatives, project manage Managing Director topics, act as communication liaison for MD when necessary, manage internal communications and reporting updates as well as owning and driving strategically important projects for AWS. In essence, learning the “ins and outs” of a Managing Dirrector day-in day-out life of AWS. Exciting! Show less

Responsible of defining the production process long term vision strategy as well as the short and midterm roadmap. Identified opportunities and implemented strategies to increase the scalability of the production team. Designed the production team KPI dashboard currently used in weekly business reviews.

Drove a 201% productivity increase of the EU content team (from Q1 2013 to Q1 2016) via process automation and optimization. Creation of the first content team KPI’s dashboard to track performance and impact on actions. Successfully managed a team >10 headcounts accelerating the team adaptation to the Amazon culture.

360º vision of the brand: strategic thinking but also granular working ability.Requirement of strong analytical skills and project management.P&L, market research & analysis, new launches strategy, KPI’s tracking and optimum marketing mix.

Working on the 3 issues of the cosmetic: treatment, makeup and fragrances.

Requirement of good instincts, lots of creativity and customer focus.New products and promotions development for national and international market.Responsible of 2 main products witch represented 47% of sales volume..

My first contact with cosmetics market working in both operational (Nielsen analysis, stock control, marketing plan, retailers marketing contact) and creative (concept & product development)

Founder of my own off line start up.Local pastry business with loyal consumers.Focus on personalized attention to them.