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@ajato.com.br
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Mariana Asdourian is listed as Head of Marketing | Products & Brands Strategy | Innovation | Consumer Insights based in São Paulo, São Paulo, Brazil. AeroLeads shows a work email signal at ajato.com.br and a matched LinkedIn profile for Mariana Asdourian.
Mariana Asdourian previously worked as Project Director at Boutique C - Consumer Centric Design and Senior Innovation Manager – OMO Global at Unilever. Mariana Asdourian holds Executive Specialization, Digital Transformation from Digital House Brasil.
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AeroLeads found 1 current-domain work email signal for Mariana Asdourian. Compare company email patterns before reaching out.
· Senior Marketing professional with career developed in global FMCG and local consulting company.· Solid international and multicultural experience; acting in regional and global positions covering over 100 countries in all continents with emphasis Brand and Innovation.· Expertise in managing the pillars of: branding, communication, product marketing, digital, consumer insights, market and competitive intelligence, innovation, trade marketing, merchandising, activation, GTM, expansion, sponsorships and partnerships.· In Digital: Online Strategy, BI, Analytics, Ads, Social Media, Email Marketing, Content & Demand Generation.· Skilled in the development of brand strategies and communication through multiple points of contact for both B2B & B2C segments.· P&L responsibility for business, categories and regions; revenues, margins, budget, rolling forecast, Opex/Capex.· Since 2010 acting as Project Director (Strategic Marketing), having supported dozens national and multinational companies from several sectors in their dilemmas concerning positioning and growth.
Listed skills include Competitive Analysis, Brand Management, Marketing Strategy, Strategy, and 33 others.
A career timeline built from the work history available for this profile.
São Paulo, São Paulo, Brazil
· Project Director.· Scope of solutions: Consumer Insights, Brand Planning, Market Plan, Communication Development and Campaigns, Competitive and Market intelligence.· Structuring of the Digital area, comprising: Online Strategy, BI, Analytics, Ads, Social Media, Email Marketing, Content & Demand Generation, Software Factory (development of customized IT.
São Paulo, São Paulo, Brazil
· Performing in global scope, covering subsidiaries in Latin America, Europe, Africa, the Middle East (100 countries).· Focus on brand innovation in projects related to portfolio extension, brand renewal and product concepts.· Key person in the analysis/approval of initiatives from regional teams; validation of scenario, global alignment, ROI and go/no go.
São Paulo, São Paulo, Brazil
· Responsible for managing OMO brand in Central American (17 countries), aside from brands of bar soaps in Latin America (32 countries).· Leadership of marketing activities; encompassing: market positioning, pricing, product portfolio, communication strategy, innovation/renewal pipeline, quality perceived and attributes. · P&L management of the brand.
São Paulo, São Paulo, Brazil
· Member of the Global Brand Innovation team; part of the regional team covering 100 countries.· Participated in the definition of global concept of the brand with a new portfolio architecture. · Led the development of the visual identity under the new concept, considering local nuances while delivering guidelines and arts.· Led the development of product.
São Paulo, São Paulo, Brazil
· Marketing and Brand Activation activities for Brazilian market.· Innovation: creation, development and implementation/launch of new formats, such as: family size, sachet and liquid OMO with 360 degree communication package.· Monitoring market performance and brand health indicators; management of media plan and campaigns; budget control.· Strategy.
São Paulo, São Paulo, Brazil
· Rotational program across the areas of Marketing, Sales and Trade Marketing; training in Finance, Supply Chain and Market Research.
New York City Metropolitan Area
Intern in the skin care global department at Avon Headquarter - NY
Responsible for selling AmCham services.
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Mariana Asdourian is listed as Head of Marketing | Products & Brands Strategy | Innovation | Consumer Insights.
AeroLeads has found 1 work email signal at @ajato.com.br for Mariana Asdourian.
Mariana Asdourian is based in São Paulo, São Paulo, Brazil.
Mariana Asdourian has worked for Boutique C - Consumer Centric Design, Unilever, Perfumes Dana Do Brasil, Avon Cosmetics, and American Chamber Of Commerce In São Paulo.
You can use AeroLeads to view verified contact signals for Mariana Asdourian, including work email, phone, and LinkedIn data when available.
Mariana Asdourian holds Executive Specialization, Digital Transformation from Digital House Brasil.
Mariana Asdourian is listed with skills including Competitive Analysis, Brand Management, Marketing Strategy, Strategy, Market Research, Marketing Management, Cross Functional Team Leadership, and Product Development.
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