Mariana Asdourian Email & Phone Number

São Paulo, São Paulo, Brazil

· Project Director.· Scope of solutions: Consumer Insights, Brand Planning, Market Plan, Communication Development and Campaigns, Competitive and Market intelligence.· Structuring of the Digital area, comprising: Online Strategy, BI, Analytics, Ads, Social Media, Email Marketing, Content & Demand Generation, Software Factory (development of customized IT solutions for Marketing & Sales).· Some clients: Avon, Danone, Petix, Premier Pet, CFA Society, Katena Cloud Service, Therpol Sustainable Technology, Harald Chocolates, Cremer, Boehringer Ingelheim (Pet), Pif Paf Alimentos, Pepsico, Universidade Anhembi Morumbi, Ninho (Nestlé), Red Bull, Natural do Vale, Polimix, 2W Energia, Kibon, Ades, Estúdio de Dança Anacã, Cidade Matarazzo, among others.

São Paulo, São Paulo, Brazil

· Performing in global scope, covering subsidiaries in Latin America, Europe, Africa, the Middle East (100 countries).· Focus on brand innovation in projects related to portfolio extension, brand renewal and product concepts.· Key person in the analysis/approval of initiatives from regional teams; validation of scenario, global alignment, ROI and go/no go decisions.· Led global projects for brand relaunch with the development of new identity and communication balancing emotional and functional pillars.· Conducted several projects concerning the launch of clothing care planform and new formats; conduction of market research, workshops and presentations; integrated management of agencies (packaging, PR and advertising).· Reporting to the Global Brand VP.

São Paulo, São Paulo, Brazil

· Responsible for managing OMO brand in Central American (17 countries), aside from brands of bar soaps in Latin America (32 countries).· Leadership of marketing activities; encompassing: market positioning, pricing, product portfolio, communication strategy, innovation/renewal pipeline, quality perceived and attributes. · P&L management of the brand; analysis of revenues, costs and margins; deviations and root cause.· Monitoring of competitive environment; players, innovations, key messages and market share.· Led pilot project comprising setup of new production unit and communication campaigns of a new proposal in laundry cleaning within Central America.· Relaunched Soap Bar OMO in the region aligned with the Global concept "Dirty is Good".

São Paulo, São Paulo, Brazil

· Member of the Global Brand Innovation team; part of the regional team covering 100 countries.· Participated in the definition of global concept of the brand with a new portfolio architecture. · Led the development of the visual identity under the new concept, considering local nuances while delivering guidelines and arts.· Led the development of product line of moisturizer and liquid soap, aside from a new message soap bar.· Conducted creative workshops and bidding next to design agencies and photographers (definition and performance management).

São Paulo, São Paulo, Brazil

· Marketing and Brand Activation activities for Brazilian market.· Innovation: creation, development and implementation/launch of new formats, such as: family size, sachet and liquid OMO with 360 degree communication package.· Monitoring market performance and brand health indicators; management of media plan and campaigns; budget control.· Strategy definition and management o partnership and sponsorship plan.· Following up of related legal issues.

São Paulo, São Paulo, Brazil

· Rotational program across the areas of Marketing, Sales and Trade Marketing; training in Finance, Supply Chain and Market Research.

São Paulo, São Paulo, Brazil

New York City Metropolitan Area

Intern in the skin care global department at Avon Headquarter - NY

Responsible for selling AmCham services.

Executive Specialization, Digital Transformation

Executive Mba, Marketing

Specialization, Public Relations And Marketing

B.A., Business Administration