Mariana Asdourian

Mariana Asdourian Email and Phone Number

Head of Marketing | Products & Brands Strategy | Innovation | Consumer Insights
Mariana Asdourian's Location
São Paulo, São Paulo, Brazil, Brazil
Mariana Asdourian's Contact Details

Mariana Asdourian work email

Mariana Asdourian personal email

n/a
About Mariana Asdourian

· Senior Marketing professional with career developed in global FMCG and local consulting company.· Solid international and multicultural experience; acting in regional and global positions covering over 100 countries in all continents with emphasis Brand and Innovation.· Expertise in managing the pillars of: branding, communication, product marketing, digital, consumer insights, market and competitive intelligence, innovation, trade marketing, merchandising, activation, GTM, expansion, sponsorships and partnerships.· In Digital: Online Strategy, BI, Analytics, Ads, Social Media, Email Marketing, Content & Demand Generation.· Skilled in the development of brand strategies and communication through multiple points of contact for both B2B & B2C segments.· P&L responsibility for business, categories and regions; revenues, margins, budget, rolling forecast, Opex/Capex.· Since 2010 acting as Project Director (Strategic Marketing), having supported dozens national and multinational companies from several sectors in their dilemmas concerning positioning and growth.

Mariana Asdourian's Current Company Details

Head of Marketing | Products & Brands Strategy | Innovation | Consumer Insights
Mariana Asdourian Work Experience Details
  • Boutique C - Consumer Centric Design
    Project Director
    Boutique C - Consumer Centric Design Jun 2010 - Jan 2020
    São Paulo, São Paulo, Brazil
    · Project Director.· Scope of solutions: Consumer Insights, Brand Planning, Market Plan, Communication Development and Campaigns, Competitive and Market intelligence.· Structuring of the Digital area, comprising: Online Strategy, BI, Analytics, Ads, Social Media, Email Marketing, Content & Demand Generation, Software Factory (development of customized IT solutions for Marketing & Sales).· Some clients: Avon, Danone, Petix, Premier Pet, CFA Society, Katena Cloud Service, Therpol Sustainable Technology, Harald Chocolates, Cremer, Boehringer Ingelheim (Pet), Pif Paf Alimentos, Pepsico, Universidade Anhembi Morumbi, Ninho (Nestlé), Red Bull, Natural do Vale, Polimix, 2W Energia, Kibon, Ades, Estúdio de Dança Anacã, Cidade Matarazzo, among others.
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  • Unilever
    Senior Innovation Manager – Omo Global
    Unilever Jun 2008 - Mar 2010
    São Paulo, São Paulo, Brazil
    · Performing in global scope, covering subsidiaries in Latin America, Europe, Africa, the Middle East (100 countries).· Focus on brand innovation in projects related to portfolio extension, brand renewal and product concepts.· Key person in the analysis/approval of initiatives from regional teams; validation of scenario, global alignment, ROI and go/no go decisions.· Led global projects for brand relaunch with the development of new identity and communication balancing emotional and functional pillars.· Conducted several projects concerning the launch of clothing care planform and new formats; conduction of market research, workshops and presentations; integrated management of agencies (packaging, PR and advertising).· Reporting to the Global Brand VP.
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  • Unilever
    Marketing Manager Latin America – Omo And Soaps Portfolio
    Unilever May 2005 - May 2008
    São Paulo, São Paulo, Brazil
    · Responsible for managing OMO brand in Central American (17 countries), aside from brands of bar soaps in Latin America (32 countries).· Leadership of marketing activities; encompassing: market positioning, pricing, product portfolio, communication strategy, innovation/renewal pipeline, quality perceived and attributes. · P&L management of the brand; analysis of revenues, costs and margins; deviations and root cause.· Monitoring of competitive environment; players, innovations, key messages and market share.· Led pilot project comprising setup of new production unit and communication campaigns of a new proposal in laundry cleaning within Central America.· Relaunched Soap Bar OMO in the region aligned with the Global concept "Dirty is Good".
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  • Unilever
    Global Innovation Manager – Lux
    Unilever Mar 2003 - Apr 2005
    São Paulo, São Paulo, Brazil
    · Member of the Global Brand Innovation team; part of the regional team covering 100 countries.· Participated in the definition of global concept of the brand with a new portfolio architecture. · Led the development of the visual identity under the new concept, considering local nuances while delivering guidelines and arts.· Led the development of product line of moisturizer and liquid soap, aside from a new message soap bar.· Conducted creative workshops and bidding next to design agencies and photographers (definition and performance management).
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  • Unilever
    Trainee – Marketing Omo
    Unilever Jan 2001 - Feb 2003
    São Paulo, São Paulo, Brazil
    · Marketing and Brand Activation activities for Brazilian market.· Innovation: creation, development and implementation/launch of new formats, such as: family size, sachet and liquid OMO with 360 degree communication package.· Monitoring market performance and brand health indicators; management of media plan and campaigns; budget control.· Strategy definition and management o partnership and sponsorship plan.· Following up of related legal issues.
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  • Unilever
    Trainee - Corporate
    Unilever Jan 2000 - Dec 2000
    São Paulo, São Paulo, Brazil
    · Rotational program across the areas of Marketing, Sales and Trade Marketing; training in Finance, Supply Chain and Market Research.
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  • Perfumes Dana Do Brasil
    Marketing Analyst
    Perfumes Dana Do Brasil Feb 1999 - Dec 1999
    São Paulo, São Paulo, Brazil
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  • Avon Cosmetics
    Marketing Intern - Global Skin Care
    Avon Cosmetics Jul 1998 - Dec 1998
    New York City Metropolitan Area
    Intern in the skin care global department at Avon Headquarter - NY
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  • American Chamber Of Commerce In São Paulo
    Trainee And Business Consultant
    American Chamber Of Commerce In São Paulo Jun 1996 - Jul 1997
    Responsible for selling AmCham services.
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Mariana Asdourian Skills

Competitive Analysis Brand Management Marketing Strategy Strategy Market Research Marketing Management Cross Functional Team Leadership Product Development Advertising Customer Insight Marketing Consumer Products Brand Equity Fmcg Consumer Behaviour Strategic Planning Management Trade Marketing Packaging Brand Development Product Marketing Team Leadership Marketing Research Brand Architecture Marketing Communications Product Management Innovation Management Product Innovation Consumer Insight Segmentation Start Ups Market Planning Concept Development Strategic Thinking Shopper Marketing Consumer Behavior Consumer Insights

Mariana Asdourian Education Details

Frequently Asked Questions about Mariana Asdourian

What is Mariana Asdourian's role at the current company?

Mariana Asdourian's current role is Head of Marketing | Products & Brands Strategy | Innovation | Consumer Insights.

What is Mariana Asdourian's email address?

Mariana Asdourian's email address is as****@****.com.br

What schools did Mariana Asdourian attend?

Mariana Asdourian attended Digital House Brasil, Espm Escola Superior De Propaganda E Marketing, The State University Of New York, Universidade Presbiteriana Mackenzie.

What are some of Mariana Asdourian's interests?

Mariana Asdourian has interest in Arts And Culture.

What skills is Mariana Asdourian known for?

Mariana Asdourian has skills like Competitive Analysis, Brand Management, Marketing Strategy, Strategy, Market Research, Marketing Management, Cross Functional Team Leadership, Product Development, Advertising, Customer Insight, Marketing, Consumer Products.

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