Marian Abaffy Email & Phone Number

Bratislava, Slovakia

Bratislava, Slovakia

Nižná, Zilina, Slovakia

Marketing strategy, it´s implementation into overal and monthly marketing plans, bi-weekly social media content plans and marketing budgeting. Brand management of Kondela brand in Slovakia, Romania andHungary. Campaigns management, mainly ATL, PR, digital and social media (FB, IG, YT and LinkedIn). Managing, mentoring and coaching the team up to 10 colleagues: marketing specialists, social media & content specialists and internal grafic team. Set up and realising market research and marketing, social and online performance reporting.

Bratislava, Slovakia

Responsible for:- new business development, primarily via proactive approach to potential clients through deep clients and segment understanding, identification markets opportunities or threats for the brands, design marketing strategy and come up with solutions for potential clients, their brand, product or services,- ambassador of the new business innovation approach within agency and also within all business units of Kreator Group, which consist except agency Wiktor Leo Burnett from media agency Starmedia, social media agency Socialists, production hause Leopard, data driven team DataSience and online agency Digata.sk,- leading and coordinating the business innovation projects by cross - selling whole communication group Kreator,- building long term relations with marketing decision makers (CEO, CCO, CMO and Key Brand Managers), mainly from Slovak and Czech market, build up internal database,- responsible for setting up long term business acquisition strategy, KPIŚ and business reporting processes,- management of the tenders, including the presentation of strategy proposals and communication solutions, Main achievements:- key responsibility for the acquisition well know brands: Burger King, Hornbach, Generali, Eduscho, VW Slovakia, Kia Motors and employer brand Heineken SK,- key responsibility for the acquisition of the local brands: Sedita, Satur, Primabanka, Czechoslovakia Vodka, Rajo, etc..- played an active role of successful pitches such as: Škoda Auto Slovakia, Lidl, Swiss Re, Eurovea, etc..- also with the contribution of the established business innovation culture into the agency, Wiktor Leo Burnett is currently from the commercial point of view the most successful advertising agency in Slovak market.

Bratislava

Responsible for:- marketing strategy of the whole FMCG segment , it´s implementation and overall marketing budgeting,- brand management for the following brands - mineral waters: Kláštorná a Slatina, leader of the craft beer in Slovakia Kaltenecker, energy drink: UP, Tune UP and Upgrade, - marketing campaigns management including ATL, BTL, trade marketing, communication through social media responsibility for the key marketing projects,- market research and product bechmarking,- communication with suppliers and outsourcing partners,- participation on overall corporate business plans, controlling and reporting of the marketing achievements.

Bratislava, Slovakia

Responsible for: - group marketing strategy, it´s implementation and overall marketing budgeting, - brand management of Union and Union HIC and also Eureko Financial Group in Slovakia campaigns management including ATL, social media and BTL activities, responsibility for the key marketing projects- direct sale (online and SMS), for the setting of complex strategy of direct sale, participation on direct products development, management of the key direct sale projects, sale reporting. - achieving overall X-sell company goals, X-sell planning, monitoring X-sell campaigns and reporting X -sell results- long-term CRM strategy, development plans, implementation of key CRM tools and achieving the overall company CRM KPI's- market research and product benchmarking, market research strategy setting, survey planning, monitoring of the implementation of surveys and benchmarking, analysis of the results and interpreting to the internal clients- PR and CSR management, internal communication, partial responsibility for the internal comm. within the Eureko group- managing, mentoring and coaching the team of 10 people- communication with suppliers, outsourcing partners and the national authorities- reporting to the Board of Directors, communication with HQ in Netherlands, closely cooperation with Business Units, with Product Development Departments, with customer service centre and agency network

Bratislava, Slovakia

Responsible for: - brand and marketing strategy, it´s implementation and overall marketing budgeting, - campaigns management including ATL, social media and BTL activities, responsibility for the key marketing projects,- designing of the agency premises, merchandising, POSM and other corporate materials- market research and product benchmarking, - PR and CSR management, internal communication, - managing, mentoring and coaching the team of 5 people- communication with suppliers, outsourcing partners and the national authorities- reporting to the Board of Directors, closely cooperation with Business Units, with Product Development Departments, with customer service centre and agency network

Marketing activities focused on the sale support of the insurance products via agency networkMarketing planning and budgeting for the distribution channel Realization of the ATL and BTL activitiesMarket and competitors monitoring, analysis and researches of the relevant insurance market Merchandising, POSM and other corporate materials Creation of the incentive tools for agency network, evaluation and publication of resultsCommunication with suppliers, budget monitoring and reporting the cost – effectiveness and achieved results

Faculty Of Commerce, Business And Marketing

Business Development

Development Programme For The Young Talented Managers Within The Eureko Financial Group