Mariana Bascuas

Mariana Bascuas Email and Phone Number

Lead Yield Programmatic Manager @ WEFRA LIFE
Paris, FR
Mariana Bascuas's Location
Greater Paris Metropolitan Region, France
About Mariana Bascuas

At Ogury, our team excels in fostering high-impact publisher relationships and driving revenue growth through strategic account management. Leveraging a rich toolkit including Tableau, Jira, and SSP, we've empowered publishers to enhance their advertising strategies and achieve significant growth in programmatic revenue. Our commitment to service quality and collaborative sales strategies has been pivotal in bolstering account retention.We thrive on cross-team synergy, which has led to enhanced customer experiences and the cultivation of robust partnerships within the EMEA region. With my tenure at Ogury and past experience at Dailymotion, I have honed a deep expertise in programmatic optimization and ad operations, ensuring that our media solutions consistently exceed publisher expectations and key performance indicators.

Mariana Bascuas's Current Company Details
WEFRA LIFE

Wefra Life

View
Lead Yield Programmatic Manager
Paris, FR
Website:
wefra.life
Employees:
129
Mariana Bascuas Work Experience Details
  • Wefra Life
    Lead Yield Programmatic Manager
    Wefra Life
    Paris, Fr
  • Ogury
    Senior Publisher Success Manager Emea Chez Ogury Ltd
    Ogury Aug 2021 - Present
    Paris, Île-De-France, France
    Driving incremental revenue through high-quality service.Building and maintaining strong, long-lasting relationships with publishers Identifying opportunities for account growth and collaborating with sales to increase account retentionEntertaining clients in social environments further building relationshipsCross-team collaboration delivering a better customer experienceTools: Tableau,Jira,Kibana,Asana,Metabase, DV,IAS, Moat, SSP
  • Dailymotion
    Senior Media Marketplace Ad Operations Manager
    Dailymotion Mar 2020 - Jul 2021
    Paris, Île-De-France, France
    Technical presales, setup including debuging issues with deals ID or demand tags & troubleshooting escalations management.Programmatic & demand tags/deals optimization in FR-EMEA .Build and organize PMPs, Prefered deals, Demand tags for our internal Trading activity, for external Trading Desks and Salehouses.Strategic inventory initiatives.Strategic partners fill in.Pricing and ratecard recommandation.Optimize against buyers KPIs (on target, viewability, completion…).Leverage Data or any 3rd partners capabilities to add value on top of our inventor.Provide any reporting inputs towards Sales and Finance to ensure proper sales administration and invoicing.Test / benchmark good practices or tools and provide feedback to Product.Mastering SSP, DSP, Xandr, Google Ad Manager, Beeswax, Teads, Nielsen, Moat, IAS, Tableau, Rubicon, JIRA, etc.
  • Adyoulike
    Publisher Account Manager
    Adyoulike Jul 2019 - Mar 2020
    Paris Area, France
    Team LeaderYield Management : +10% augmentation de la marge + 30% CA en programmatique. Prospection, acquisition des nouveaux publishers, fidélisation des partenariats : croissance de l'inventaire + 23%.Gestion commerciale et opérationnelle des éditeurs premium en France dont Prisma, Mediasquare, GMC, LBC, Moneytag, Orange, Altice, M6, etc)Mise en place & Gestion des opérations spéciales : native content. Implémentation et Optimisation du Header Bidding.Recommandation, Implémentation & optimisation de formats publicitaires.Trafic Management des campagnes d’extensions d’audience pour les éditeurs premium, AAF: programmation, suivi des KPIs, optimisations et réalisation de bilans
  • Sol De Mayo
    Co-Founder
    Sol De Mayo Nov 2016 - Jul 2019
    Paris Area, France
    Project Director• Responsible for recruitment and supervision of training storytelling teams. • Events’ and workshop organizer in France and abroad. • Steering of KA2 actions - Erasmus plus grants. • Responsible of administrative and financial management. Set up of storytelling workshops
  • Ebay Inc
    Advertising Yield Manager
    Ebay Inc Jan 2013 - May 2016
    Paris Area, France
    A¥ Optimisation des revenus publicitaires en programmatique et du canal direct pour la zone EMEA (plus de 7 pays)¥ Management, set up technique et stratégique des plateformes SSP en RTB (Google, Rubicon, Pubmatic, DBM) ¥ Gestion holistique du rendement des revenus publicitaires. ¥ Chef de projet pour la mise en place du header bidding. ¥ Segmentation des données first party (démographiques et comportementales). ¥ Chef de projet technique pour Deals Ids (Tracking/tagging/Bilans).¥ Gestion des outils de CRM (SalesForce) et Ad serving (Dart).
  • Timeone
    Trading Desk Media Manager
    Timeone Mar 2012 - Aug 2012
    Paris
    Trading Desk Media Manager. Permanent contract• Media trader for retargeting campaigns on ad exchanges/DSP platforms yield (Yahoo! RM and appnexus). • Publishers/networks partnership management. • Campaign set up and Bidding optimization. • Affiliation client ROI analyses, improvement and reporting.
  • Reinaazul
    Project Manager
    Reinaazul Nov 2010 - Mar 2012
    Paris Area, France
    • Creation of the e-shop brand project, market analysis and choice of positioning. • Integration and positioning of product lines pricing.  • 2.0 community management • Sales materials production.• Benchmarking
  • Easyvoyage
    Advertising Manager
    Easyvoyage Aug 2008 - Oct 2010
    Paris Area, France
    Team Leader- Sales Manager. Permanent contract• Spanish website advertising strategy (Easyviajar) development and implementation. • Prospect and create new relationships with largest advertising agencies and companies through a consultative approach.• Creation of sales materials to help to develop consistent sales pipeline• Long-term succeed advertising partnerships in 4 search engines (flight, hotel, package, and car), emailing and display with the largest media and tourism agencies.• CPM, CPC, CPA campaigns set up, analysis and reporting of KPI (CTR, CR, ECTR, delivery and bounce rate)• CRM follow & monetize 20 newsletters a month
  • Recma
    Sales Manager And International Researcher
    Recma Aug 2007 - Apr 2008
    International Researcher and Sales Manager. Fixed period contract• Benchmark & analysis of the global digital agency and global digital media networks across Latin America and Iberia• Production & Publication of agency analysis reports 
Tracking of the Major media agency budget moves • Creation of Sales and Marketing data reports, including their monetization. • Market research, studies, and reports on the worldwide media agency industry.
  • Idm
    Media Coordinator
    Idm Oct 2002 - Dec 2006
    Team LeaderMedia Coordination Manager/Media Buying• Cross-media planning and buying, strategies• KPI definition and performance follow up. • Negotiation and accounts management. • Responsible for Sales House activities for Le Figaro, The New York Times, International Herald Tribune, The Times, for LatAm. • Provided a concise analysis and optimizations to improve media performance. • Team management.
  • Yahoo!
    Account Manager
    Yahoo! Aug 2001 - Oct 2002
    SEO/SEM Marketing Assistant.• Creating and monitoring SEM campaigns and SEO. • Business development. • Accounts management focus on clients’ ROI, monitoring international audiences.• Improvement of Click Through Rate by 10% and also 90% of customer Loyalty increase on the e-commerce & Tourism market.

Mariana Bascuas Education Details

Frequently Asked Questions about Mariana Bascuas

What company does Mariana Bascuas work for?

Mariana Bascuas works for Wefra Life

What is Mariana Bascuas's role at the current company?

Mariana Bascuas's current role is Lead Yield Programmatic Manager.

What schools did Mariana Bascuas attend?

Mariana Bascuas attended Universidad De Buenos Aires.

Who are Mariana Bascuas's colleagues?

Mariana Bascuas's colleagues are Tobias Schwaiger, Tejashri Srikumar, Julia Kaiser, André Oltersdorff, Marc-Alexander Beutel, Thalea Weiß, Katja Rücker-Schweizer.

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