At Ogury, our team excels in fostering high-impact publisher relationships and driving revenue growth through strategic account management. Leveraging a rich toolkit including Tableau, Jira, and SSP, we've empowered publishers to enhance their advertising strategies and achieve significant growth in programmatic revenue. Our commitment to service quality and collaborative sales strategies has been pivotal in bolstering account retention.We thrive on cross-team synergy, which has led to enhanced customer experiences and the cultivation of robust partnerships within the EMEA region. With my tenure at Ogury and past experience at Dailymotion, I have honed a deep expertise in programmatic optimization and ad operations, ensuring that our media solutions consistently exceed publisher expectations and key performance indicators.
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Lead Yield Programmatic ManagerWefra LifeParis, Fr -
Senior Publisher Success Manager Emea Chez Ogury LtdOgury Aug 2021 - PresentParis, Île-De-France, FranceDriving incremental revenue through high-quality service.Building and maintaining strong, long-lasting relationships with publishers Identifying opportunities for account growth and collaborating with sales to increase account retentionEntertaining clients in social environments further building relationshipsCross-team collaboration delivering a better customer experienceTools: Tableau,Jira,Kibana,Asana,Metabase, DV,IAS, Moat, SSP -
Senior Media Marketplace Ad Operations ManagerDailymotion Mar 2020 - Jul 2021Paris, Île-De-France, FranceTechnical presales, setup including debuging issues with deals ID or demand tags & troubleshooting escalations management.Programmatic & demand tags/deals optimization in FR-EMEA .Build and organize PMPs, Prefered deals, Demand tags for our internal Trading activity, for external Trading Desks and Salehouses.Strategic inventory initiatives.Strategic partners fill in.Pricing and ratecard recommandation.Optimize against buyers KPIs (on target, viewability, completion…).Leverage Data or any 3rd partners capabilities to add value on top of our inventor.Provide any reporting inputs towards Sales and Finance to ensure proper sales administration and invoicing.Test / benchmark good practices or tools and provide feedback to Product.Mastering SSP, DSP, Xandr, Google Ad Manager, Beeswax, Teads, Nielsen, Moat, IAS, Tableau, Rubicon, JIRA, etc. -
Publisher Account ManagerAdyoulike Jul 2019 - Mar 2020Paris Area, FranceTeam LeaderYield Management : +10% augmentation de la marge + 30% CA en programmatique. Prospection, acquisition des nouveaux publishers, fidélisation des partenariats : croissance de l'inventaire + 23%.Gestion commerciale et opérationnelle des éditeurs premium en France dont Prisma, Mediasquare, GMC, LBC, Moneytag, Orange, Altice, M6, etc)Mise en place & Gestion des opérations spéciales : native content. Implémentation et Optimisation du Header Bidding.Recommandation, Implémentation & optimisation de formats publicitaires.Trafic Management des campagnes d’extensions d’audience pour les éditeurs premium, AAF: programmation, suivi des KPIs, optimisations et réalisation de bilans
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Co-FounderSol De Mayo Nov 2016 - Jul 2019Paris Area, FranceProject Director• Responsible for recruitment and supervision of training storytelling teams. • Events’ and workshop organizer in France and abroad. • Steering of KA2 actions - Erasmus plus grants. • Responsible of administrative and financial management. Set up of storytelling workshops
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Advertising Yield ManagerEbay Inc Jan 2013 - May 2016Paris Area, FranceA¥ Optimisation des revenus publicitaires en programmatique et du canal direct pour la zone EMEA (plus de 7 pays)¥ Management, set up technique et stratégique des plateformes SSP en RTB (Google, Rubicon, Pubmatic, DBM) ¥ Gestion holistique du rendement des revenus publicitaires. ¥ Chef de projet pour la mise en place du header bidding. ¥ Segmentation des données first party (démographiques et comportementales). ¥ Chef de projet technique pour Deals Ids (Tracking/tagging/Bilans).¥ Gestion des outils de CRM (SalesForce) et Ad serving (Dart). -
Trading Desk Media ManagerTimeone Mar 2012 - Aug 2012ParisTrading Desk Media Manager. Permanent contract• Media trader for retargeting campaigns on ad exchanges/DSP platforms yield (Yahoo! RM and appnexus). • Publishers/networks partnership management. • Campaign set up and Bidding optimization. • Affiliation client ROI analyses, improvement and reporting.
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Project ManagerReinaazul Nov 2010 - Mar 2012Paris Area, France• Creation of the e-shop brand project, market analysis and choice of positioning. • Integration and positioning of product lines pricing. • 2.0 community management • Sales materials production.• Benchmarking
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Advertising ManagerEasyvoyage Aug 2008 - Oct 2010Paris Area, FranceTeam Leader- Sales Manager. Permanent contract• Spanish website advertising strategy (Easyviajar) development and implementation. • Prospect and create new relationships with largest advertising agencies and companies through a consultative approach.• Creation of sales materials to help to develop consistent sales pipeline• Long-term succeed advertising partnerships in 4 search engines (flight, hotel, package, and car), emailing and display with the largest media and tourism agencies.• CPM, CPC, CPA campaigns set up, analysis and reporting of KPI (CTR, CR, ECTR, delivery and bounce rate)• CRM follow & monetize 20 newsletters a month -
Sales Manager And International ResearcherRecma Aug 2007 - Apr 2008International Researcher and Sales Manager. Fixed period contract• Benchmark & analysis of the global digital agency and global digital media networks across Latin America and Iberia• Production & Publication of agency analysis reports Tracking of the Major media agency budget moves • Creation of Sales and Marketing data reports, including their monetization. • Market research, studies, and reports on the worldwide media agency industry. -
Media CoordinatorIdm Oct 2002 - Dec 2006Team LeaderMedia Coordination Manager/Media Buying• Cross-media planning and buying, strategies• KPI definition and performance follow up. • Negotiation and accounts management. • Responsible for Sales House activities for Le Figaro, The New York Times, International Herald Tribune, The Times, for LatAm. • Provided a concise analysis and optimizations to improve media performance. • Team management.
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Account ManagerYahoo! Aug 2001 - Oct 2002SEO/SEM Marketing Assistant.• Creating and monitoring SEM campaigns and SEO. • Business development. • Accounts management focus on clients’ ROI, monitoring international audiences.• Improvement of Click Through Rate by 10% and also 90% of customer Loyalty increase on the e-commerce & Tourism market.
Mariana Bascuas Education Details
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Communication/Publicité/Education
Frequently Asked Questions about Mariana Bascuas
What company does Mariana Bascuas work for?
Mariana Bascuas works for Wefra Life
What is Mariana Bascuas's role at the current company?
Mariana Bascuas's current role is Lead Yield Programmatic Manager.
What schools did Mariana Bascuas attend?
Mariana Bascuas attended Universidad De Buenos Aires.
Who are Mariana Bascuas's colleagues?
Mariana Bascuas's colleagues are Tobias Schwaiger, Tejashri Srikumar, Julia Kaiser, André Oltersdorff, Marc-Alexander Beutel, Thalea Weiß, Katja Rücker-Schweizer.
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Mariana Bascuas Delmond
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