Mariana Brack Email & Phone Number

📍 Spaces - 30 Moorgate - Office 306 (3Rd Floor) - London - Ec2R 6Da

EU Network provides recruitment and consultancy for Higher Education establishments, to assist candidates to settle into academic life, responsibilities include:• Managing a team of 18 admissions staff and student advisors to work efficiently and cohesively to exceed KPIs and deliver effective liaisons between universities and candidates.• Recruiting students from a wide range of international countries, ensuring they are perfectly placed into universities to achieve their full career aspirations and ambitions.• Overseeing the admissions process including application processing, validation and preparation for candidate interviews and examinations.• Assisting with UCAS and student finance applications and requirements.• Working closely with the marketing team to design and implement strategies for course releases and organisational advertisements.Achievements:• Designed and implemented new systems and procedures including the introduction of a digital system for recruitment, registration and assessment to streamline processes and reduce costs. This action increase candidate numbers and conversion percentage into enrolled students.• Re-branded company communication and developed the website content to increase brand awareness.

London, Greater London, United Kingdom

Cannes Lions is the largest gathering of the advertising and creative communications industry and includes the presentation of the Cannes Lions Award, responsibilities include:• Engaging with global agencies and campaign databases using a range of CRM software packages.• Contacting agencies as part of the cross-selling team to encourage them to apply for other categories to enhance the chances of winning an award.• Ensuring optimum quality control, checking submissions and processing for judging.• Coordinating the jury sessions and liaising with top-level representatives from agencies.• Providing an outstanding customer service experience, ensuring accurate attention to detail and using skills and initiative to identify and rectify problems.Achievements:• Integral part of the cross-selling team that increased the number of entries by 20%.

São Paulo Area, Brazil

Holding Clube is an experiential marketing holding company providing total brand experience, responsibilities include:• Full operational responsibility for the main business unit with four key accounts: B3 – Brazil Stock Exchange; Nissan; Ipiranga Petrol Company; Bradesco Insurance Company and 12 non-exclusive clients across different industry sectors including aviation, technology, publications, financial services, sports, beauty products, construction services, entertainment, and public sector.• Managing marketing budgets over £7m per annum.• Designing and strategically planning bespoke marketing strategies, working with the creative and production teams to develop projects, giving innovative insights and ensuring high-quality delivery.• Managing a team of 12 professionals including the creative and artistic directors, designers, planners, 3D artists, architects and executive producers to work harmoniously to deliver objectives.Specific Event Management Projects:• Managing the challenging Volleyball House for the Fédération Internationale de Volleyball – FIVB, during the 2016 Rio Olympics that involved a complex social responsibility and corporate hospitality activation.• Organising the Ipiranga Convention, the largest international petrol company product and services exhibition, with 30,000m2 of structures, 6,500 attendees, 7 days of strategic content and 5 entertainment shows.Achievements:• Increased the business unit revenue by 300% through active team management and strong client relationship.• Development and delivery of 30 events including exhibitions, launches, awards, congress, brand activation

Rio De Janeiro Area, Brazil

• Strategic event planning, management and delivery of projects for Coca-Cola, CNN, BIC, TV Globo, CWT, Vale, Rio 2016 Olympic Committee, Shell & International Mathematical Olympiad Committee.• Managing processes to improve efficiencies and reduce production risks.Specific Event Management Projects:• Development and delivery of CNN Rio de Janeiro office launch event.• Multiple brand activation and sports events for the Rio 2016 Olympic Committee.• Content development and management for the Shell Convention in 2015 and 2016.Achievements:• Developed a new delivery process within 4 agencies for revenue increase, deadline follow up and targets plan• Successfully launched a personal project of a Food Truck Festival, attracting 15,000 visitors.

Rio De Janeiro, Brazil

• Together with the head office team, we won the competition to be the promotional marketing agency for Nissan during the Rio 2016 Olympics sponsorship. This new account allowed the branch office's growth and reinforced my local team. • I was responsible for the Rio de Janeiro branch office, dealing with all office administration duties and two key accounts: Nissan (sponsorship team) and National Trade Confederation.• The National Trade Confederation contract budget's used to be 10 million (BRL)/year for a single event. I did an intense internal prospecting with other sectors and achieved an increase in the events number to 18 projects/year, and raised the income with this client with projects outside of the main contract.

Rio De Janeiro, Brazil

• Prospect of new clients and projects.• Management of accounts within entertainment, oil & gas, offshore, technology, telecommunication, construction, pharmaceutical, intellectual property and global development areas (ONU and PNUD).• Responsible for events planning, delivery management and closures with the financial department.• Weekly reports to the agency director about improvements and business unit results.

Rio De Janeiro, Brazil

• Identify opportunities and integrate them into marketing and communication plans.• Negotiate with Points of Sale for better product's display.• Social Media platforms updates and online content generation.• Development of marketing campaigns and over 30 events annually to promote company’s products including magazines and books launches, participation in exhibitions, delivering the company own wedding sector fair and other brands/product activations in several locations.

Account & Strategic Planning, Advertising

Master'S Degree, Business Administration And Management, General

Brand Activation | Point Of Sale

Bachelor'S Degree, Advertising