Key Responsibilities:• Ensure and maintain a cohesive brand voice across all channels in several countries, in strong collaboration with our European/Global Headquarters.• Foster deployment of the Global/ Regional communication/Launch strategy in several markets.• Strategic guidance to ensure a consistent 360 marketing approach (comms, PR, Digital, CRM and events).• Strategic guidance in development of local Marketing plans.• Create and deploy relevant Go-To-Market (GTM) strategies, together with key leaders&teams across the business (sales&after sales, general management and first lines) addressing business needs in each country.• Lead budget planning and implement success control measures to optimize marketing initiatives.• Ensuring alignment with multicultural teams based in several countries.Working for automotive luxury brands, in the following markets: Sweden, Denmark, Norway, Finland, Baltics, Ireland, Iceland, Malta, Cyprus.

Volunteer role at PWN, a global network of people advancing gender-balanced leadership in business and society, through professional development and cross-industry online and in-person networking.

Member of the organizing team of TEDxPorto, an official TEDx event yearly held in Porto, for more than 1200 attendees.The entire team is 100% volunteer.

TEDxPorto is one of the biggest events of idea sharing in Portugal and one of the 10 largest TEDx in the world.

Management and coordination of a Digital Acceleration Team (19 members), whose mission is to plan, define and implement digital marketing strategies for several automotive brands in Portugal, Spain and Africa. _Strategy definition for digital channels;_Definition, implementation and optimization of lead generation and traffic campaigns (PPC and social media);_Management of more than 60 social media profiles (Facebook, Instagram, LinkedIn);_Copywriting for websites and blogs, SEO copy and content creation;_Digital design;_Creation of reports of digital performance;_Team management (4 copies, 4 designers, 5 paid media specialists, 4 social media managers).

Responsible for the digital strategy of Hyundai Portugal, part of Salvador Caetano group:_Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns (with purchase of digital media);_Measure and report performance of all digital marketing campaigns;_Identify trends and insights, and optimize spend and performance based on the insights;_Building & animation of a solid e-influencers network;_CRM development;_Brainstorm new and creative growth strategies by keeping up to date with current digital trends.Responsible for creation and implementation of a brand activation active strategy:_Creation and implementation of a brand activation strategy;_Maintaining the current partnerships (running and football) and developping new ones;_E-Influencers and Ambassadors;_Organizing and producing events.About Hyundai:_World’s 35th biggest brand (Interbrand’s Best Global Brands Report 16)_3th most Googled car brand in the world (Quickco)

Corporate communication: _ Internal and external communication, in Portugal and Spain, for Sonae's specialized retail brands: MO, Zippy, Sport Zone and Worten;_Press relations and crisis communications;_Creation and optimizacion of internal newsletters and a external newsletter about Sonae and it's brands;_Definition and implementation of internal campaigns and actions;_Event's organization.Corporate Responsibility: _Daily management of Sonae's volunteering program, being responsible for implementing several volunteering and teambuilng actions; _Management and definition of community' support and patronage activities (Serralves, Casa da Música and Museu Nacional de Arte do Chiado);_Active envolvement in the group's strategy of corporate responsibility;_Consolidation and report of sustainability indicators;_Management of Fundação Belmiro de Azevedo daily activity and donations.Brand:_Support and involvement in transversal brand projects such as Sonae Retail Book of Innovation, Sonae Sustainability Report and Sonae Report and Accounts.

Definition and implementation of strategic marketing plan of the university (undergraduate, master's and executive education):_Development and implementation of national and international Marketing & Admissions Strategy for educational programs;_Definition, implementation and optimization of leads campaigns;_Development of E-mail Marketing campaigns strategy for several programs:_Development of marketing brochures, newsletters, and other materials;_Website and Social Media Management;_Press Relations and crisis communication;_Event's organization (conferences, seminars, career fairs, etc);_Media Buying;_Budget management.

Digital marketing and communications in several projects and events related to company's main clientes:Nike, Gatorade, NBA Brasil, FIFA, Olympic Committees, among others._Websites and Social Media Management;_Management of affiliation and relational marketing campaigns;_Press Relations;_Events’ Production.

Corporate internal communication for Sonaecom and Optimus' employees:_Coordination of internal marketing and communication campaigns;_Events organization;_Management of internal platforms and publications (corporate website, intranet, newsletters, email-marketing, campaign materials, internal platforms, corporate responsibility's internal website);_Communication & Management of company’s corporate responsibility programme.

_Definition and implementation of an integrated communications strategy to several events;_Production of corporate, cultural and sports events (Guinness World Records, concerts and sports festivals, corporate events, among others)._Communications coordination at Douro Film Harvest: Project of Brand Activation for Douro Tourism/Portugal Tourism.

_Brand activation and events for several brands (Continente, FCP, C.M.Nazaré, TMN, Turismo do Douro, Turismo de Portugal, among others);_Organization and achievement of Guiness World Records;_Definition and implementation of communication' strategies for several events._Communications Responsible at Douro Film Harvest, the first cinema festival in Douro: • Press relations (media contacts & press conferences);• Definition and creation of brochures, catalogues and other communication supports;• Digital communication: website, social media management, E-marketing, newsletters;The "Douro Film Harvest" event was awarded "Event of the Year" in the Tourism of Portugal Awards (2010) and top 3 in the category "Best Cultural Event" in Event Plus Awards (2010).