• Lead the development and execution of brand communication and storytelling projects across multiple channels: Media, Website, Industry Events and Social Media accounts. • Understand and research local and regional (Central, the Caribbean & Latin America) markets, industry trends, consumer behavior to drive engagement, inspire customers around global brands strategy. • Measure and analyze PR results, report findings to clients and applying insights to future strategies and plans to ensure ROI.• Collaborate with local and regional teams in Mexico, Miami and Brazil and leading of 4 to 10 direct reports.• Build and strengthen relationships with corporate, FMCG, Tourism, Tech, and Lifestyle accounts, such as: PepsiCo (Doritos, Sabritas, Pepsi, Gatorade, Quaker), BMW Group, Amazon Music, Tequila Patron, Marriott Hotels, GBCVM, among others. • Strategic Brand and Corporate content strategy. Including but not exclusive of content calendar, content editing and drafting. • Media training, talking points, brief development for key spokespersons. High executive communication projects supervision and implementation. • Crisis Management. • Deep understanding of media, influencers, and key opinion leaders landscape. Outreach and engagement for both Mexico and Latin America region. • Project managing budgets, deliverables, deadlines, staff hirings and KPIs. • New business proposals and strategy design. Achievements:• Won a SABRE Award for “Best Latin American Campaign” 2019 for Doritos Rainbow #UnblockTheLove campaign

- Leading high-profile, local and regional communications projects spanning a broad range of topics (corporate, lifestyle, product, brands). - Strong local and regional (CALA) market knowledge and experience working for global brands and organizations. -Collaboration and leading of local and regional teams and/or offices (MEX/MIA/BRA). -Strategy creating, and implementation for FMCG, tourism, tech and lifestyle accounts. Among them, but not restricted to, PepsiCo (Doritos, Sabritas, Pepsi, Gatorade, Quaker), BMW Group, Amazon Music, Tequila Patrón, Marriott Hotels, Enterprise and GMCVB.-Team leading, supervising and coaching. -Media training, talking points, brief development for key spokespersons. High executive communication projects supervision and implementation.-Deep understanding of media, influencers and key opinion leaders landscape. Outreach and engagement.-Project managing budgets, deliverables, deadlines, staff hirings and KPIs. -Risk assessment and crisis management. -New business proposals. -Strategic Brand and Corporate content design and proposals. -Strategic alliances.

• Lead and coordinate the corporate communication strategy, integrated by Media and PR, Influencer Marketing, Digital Marketing, OOH, Content, Social Media, and Branded Content. • Ensure events coverage and awareness strategy to drive key business metrics (Carnaval de Bahidorá, Phono Música, Festival Akamba and Comilona).• Define the vision and write clear, actionable key campaign documents, including the integrated marketing plan, campaign creative briefs, work back schedules, etc.• Create the strategy for positioning brands, platforms and events from scratch which translated into them becoming cultural icons. • Manage internal and external teams to ensure programs launch on time and on budget.• Work with media outlets to publish timely company information such as press releases and other pertinent information.• Timelines and calendars design and implementation. Achievements:• Bahidorá Carnaval: Complete sold out for the Carnaval de Bahidorá 2019 weekend, which translated into +12K people in assistance in the spam of three days. • Positioning and awareness of Festival Akamba as a brand-new cultural event, ensuring sufficient awareness to reach a Sold Out for its first edition as well as media coverage.

• Develop strategic marketing communications, PR plans and provide strategic counsel to Nike.• Drive successful media relations efforts on behalf of Nike through key message development, media training, pitching compelling stories and building strong relationships with agencies and media and influencers.• New business propositions and plans, staff hirings and crisis management. Achievements: More than 200 media and influencers assistance and 54 M in Media Reach and 18 M in Social Media Reach for Air Max Day, one of the highlights of Nike Mexico. Throughout my managing of the account, all four Nike categories KPI’s grew in a 150% in media and social media impacts. For the “Chilangos Sin Límites” campaign, a two-week non-stop campaign to elevate the Olympic games and local activations, the KPI’s were of 84 media stories with 40 Mio impact and 225 Social Media Stories (w/o Instagram Stories and Snapchats).

Dialogue is an award winning PR and Content Marketing agency with offices in Miami, D.C. and Mexico City. 1. Coordinate, supervise and plan strategies for Pernod Ricard luxury brands (Absolut Elyx, Chivas Regal, The Glenlivet), tech startup Kichink, WOBI, streaming service Deezer, e-learning school Engoo. Decide the Content Marketing, media and influencer strategy for each brand, considering its final consumer. Creating complete and 360º stories that are both attractive and interesting to media, influencers and consumers. 2. To organize top tier media events and FAM trips. Organizing and be the project leader during special events that were previously proposed in the strategic planning. To invite media and influencers and create an amplification strategy, create all the important documents (press releases, images and giveaways) and follow-up a posteriori. To pitch stories with media and follow up with them. To calendarize all the major dates for the brand. 3. Have great relationships with media, influencers and Brand Managers. To deal directly with the media/influencers and editors to provide content of interest to both the media and the brand. 4.Be aware of trends, events and changing opinion leaders. To have contacts with influencers of different areas (art, culture, design, entertainment, gastronomy, travels, technology) and of the most important events happening in the city to be able to provide the client with relevant strategies and campaigns that also catch the attention of the media and consumers.

Pedir textos, definir los temas del front de la revista, pedir y editar las historias y las notas de los colaboradores, escribir notas. Estar al pendiente de novedades y tendencias. Travesías es la revista de viajes completamente mexicana más importante del país, con doce años en el mercado. Cada número se tratan temas como gastronomía, arquitectura, arte, diseño, moda. Mi trabajo incluía estar enterada de estos temas: aperturas de hoteles, restaurantes tanto en México como el extranjero, exposiciones y tendencias. Saber quiénes son los personajes más importantes en cada uno de estos rubros.