Responsible for Product Marketing strategies for Global Transaction Banking (GTB) products in Santander Corporate & Investment Banking (CIB), which comprehends solutions of Cash Management, Trade Finance & Trade Services (COMEX), Confirming (Supply Chain Finance), and Local Lending, for the largest business groups in Brazil and the world.

As the Product Marketing Manager for LatAm and Iberia, I was responsible for the definition of the positioning and value proposition for product lines in 6 countries: Brazil, Chile, Argentina, Peru, Spain and Portugal, such as:- content and asset creation for the different stages in the buyer/seller’s journeys for product marketers’ key audiences: clients, sales, marketing (inbound and outbound), and trainers;- content and asset activation through trainings, webinars, media… Show more As the Product Marketing Manager for LatAm and Iberia, I was responsible for the definition of the positioning and value proposition for product lines in 6 countries: Brazil, Chile, Argentina, Peru, Spain and Portugal, such as:- content and asset creation for the different stages in the buyer/seller’s journeys for product marketers’ key audiences: clients, sales, marketing (inbound and outbound), and trainers;- content and asset activation through trainings, webinars, media partners, e-mail campaigns and events;- planning and execution of product launches in alignment with Product Management’s roadmap;- discovering ways to drive demand and accelerate growth for the Sales teams and support them to deliver their results. Show less

Area of activity was in the Marketing Services business unit, which provides solutions to help customers prospect new clients using all types of data via online and offline channels, help them manage their database and help them communicate with their clients and prospects in a cross channel environment.My role was to manage global Data Quality products through the product development lifecycle. I had the opportunity to manage mature local products by planning new features and product… Show more Area of activity was in the Marketing Services business unit, which provides solutions to help customers prospect new clients using all types of data via online and offline channels, help them manage their database and help them communicate with their clients and prospects in a cross channel environment.My role was to manage global Data Quality products through the product development lifecycle. I had the opportunity to manage mature local products by planning new features and product improvement projects. However, the last project I was responsible for was to import global Experian products into Serasa's local portfolio, comprehending several go to market methodologies and strategies. Show less

Abril is publisher who owns a vast database that can be sold to external clients or also to the magazines Abril manages. In order to accommodate the need of a complex management of this database, there is a full department called YouFind Solutions (aka Alhpabase or Datalistas) to act as a consultancy to these external and internal clients about their database marketing projects.I was the point of contact for the internal clients (magazines), when a new communication strategy was… Show more Abril is publisher who owns a vast database that can be sold to external clients or also to the magazines Abril manages. In order to accommodate the need of a complex management of this database, there is a full department called YouFind Solutions (aka Alhpabase or Datalistas) to act as a consultancy to these external and internal clients about their database marketing projects.I was the point of contact for the internal clients (magazines), when a new communication strategy was demanded to contact their clients or prospects, responsible for:- Organizing database marketing projects for internal clients (email marketing, telemarketing, and direct mailings campaigns) from the initial brief to the final presentation;- Intermediating client needs and technical teams in order to ensure a frictionless understanding of the briefings;- Creation of new process of order creation on SugarCRM in order to have a better tracking of SLAs and historical records (every new order used to be requested by email before a CRM software);- Responsible for weekly KPI tracking. Show less

Confrade is a restaurant managed by my family in Cuiaba, where I could develop management skills and create nonexistent financial routines:- Managed P&L and cash flows of the financial asset;- Responsible for the creation of a KPIs tracking routine;- Designed and created weekly and monthly spending reports;- Scheduled and forecasted payments of provider companies.

Taught English (grammar and conversation) as a Second Language to children and adults at different levels (from beginner to advanced) in a foreign country.