Mariana De Castro Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

Develop and implement the marketing activities for the Global Banking EMEA business, within the Corporate and Institutional Banking (CIB) operational division, as well as the contents for internal communication - mass mails, newsletters, intranet - and external - website and social media.

Lisbon

Leadership of the team in charge of implementing and communicating events for the members of the Portuguese Engineers' Association-South Region - training courses, conferences, technical visits, seminars and cultural happenings - as well as widening their training possibilities through the establishment of protocols and partnerships with new entities and increasing the visibility and awareness of the Association, via external communication, sponsorship management and brand activation in events.

Lisbon Area, Portugal

- Developed the health plan for the members of the Portuguese mutual association “Associação Mutualista Montepio” and defined the communication plan for the launch of the product (in collaboration with the consultancy firm Miranda Duarte & Associados, Lda - 2017); - Contributed to the turnaround of the business model of the company “Sagies - Occupational Health” (Health and Safety at Work), by conducting its analysis and restructuring project and with the proposal of a new business model, with organizational and governance implications, as well as a new financial model. Prepared the respective implementation plan (in collaboration with the consultancy firm Orbisbinário, Lda. – 2016);

Porto Salvo

Leadership of the Marketing and Communications Department of the asset management company. Management of the internal and external communications of the company. Monitoring of the competition and trends in the Domestic and European markets. Until December 2012, leadership of the Commercial Department as well, a team of 6 relationship managers who provided support to the commercial networks of Millennium bcp in selling the mutual investment funds under the Millennium brand.

Lisbon

Creation from scratch and leadership of the Communications and Public Relations Division. Definition of the communications plan for the investment bank of the group. Internal and external institutional communication (above and below-the-line campaigns), rebranding, organization of events, content production and review (internal communication, website, press releases, research publications, reports and presentations). Management of the respective budget of 300,000 euro.

Lisbon Area, Portugal

Leadership of the Production and Control Department. Control of communications budget execution for the group, of 1 million euro, supervision of invoicing and management of contractual relationships with media e merchandising providers - February to June 2006.Co-leadership of the Commercial Communications team. Development of commercial campaigns in several media and production of merchandising. Leadership of the DOC 1 project team - December 2004 to January 2006.

Lisbon

Coordination of product campaigns for the Means of Payment Product Unit, to be included in the annual commercial plan of the retail branches network.

Lisbon

Leadership of the Added Value Services Department, a team of 4 product managers. Development, launching and management of a range of services targeted to the segment of large and medium-sized companies. Internal and external communications.

Lisbon

Manager - Correspondent Banking Department (September 1999 - June 2000). Leadership of a team of 3 relationship managers, organized by geographical regions. Coordination of the institutional and commercial relations and management of partnership with financial institutions abroad.Regional Relationship Manager - Europe (1996 - August 1999)Correspondent Banking Officer (March 1994 -1995)

Master’S Degree (Bsc), Economics

Executive Education Program, Digital Transformation Strategy

The Digital Transformation Opportunity; Reframing Customer Value; Leading Organizations in the Digital Age

Advanced Program For Marketing Executives, Marketing

Post-Graduate Diploma, European Business