Mariana Vasconcelos Email & Phone Number

New York, Ny, Us

São Paulo, Brazil

VML is a global powerhouse in the advertising world. I collaborated with cross-functional teams across 4 global regions (CARICAM, APAC, Persian Gulf, and LATAM) and esteemed Fortune 500 companies to drive strategic projects and campaigns that delivered remarkable results.• Creative Operations Excellence: Led a 16-person team overseeing end-to-end production of various assets (web pages, social media posts, promotion videos) and strategic campaigns. Generating R$1M in additional business opportunities across international markets.• Campaign Delivery: Manage the delivery of the yearly brand campaign achieving a total impact of 1.31 billion and an impressive 83% conversion rate.• Transformation through Technology: Implemented CRM automating marketing and data workflows to provide actionable insights.

São Paulo, Brazil

Shopee is a top company in logistics and e-commerce sector and is powered by Sea Group (a prominent global consumer internet company). As an Associate Project Manager, I drove operational excellence and growth, leveraging technology and leadership to achieve remarkable results.• CRM Implementation and Operational Optimization: Led the implementation of a CRM tool, reducing the operations team's workload and managing high-level stakeholders from Asia and Brazil. Processed over 2,000 requests and optimized 34 services within the first month of MVP launch, resulting in streamlined operations, improved efficiency, and enhanced internal customer satisfaction.• Logistics Network Expansion in Northeast Brazil: Spearheaded the expansion of the logistics network to the Northeast region of Brazil, leading a team of 13 operations and driving all expansion initiatives.• Process Re-engineering and Automation: Re-engineered management processes and developed an automated database system at Notion, significantly enhancing transparency, stakeholder autonomy, and efficiency.

São Paulo, Brazil

Tera has empowered over 20,000 professionals in technology. As a Project Analyst, I collaborated with cross-functional teams (marketing, commercial, engineering, etc.) to develop tailored projects focused on change management and digital transformations, empowering organizations to become agile and adaptable.• Establishing Project Management Excellence: Working closely with C-Level executives, I played a key role in building the first department-level Project Management function, designing processes, and automating workflows through Notion.

Fortaleza, Ceará, Brasil

Arco is one of the biggest EdTech in Brazil and in 2018 was listed in the NASDAQ stock market. I brought together technology and education to empower schools. Mixing marketing with product development, I pioneered innovative solutions, including:• Personalized Support: Through in-depth research, I identified a critical need for tailored support among teachers. In response, I initiate an end-to-end digital product seamlessly integrating our digital solutions with physical courseware, achieving an impressive 83% adoption rate within the first month.• Pandemic Response: Student Recruitment Program: I led a marketing program guiding schools on effective student recruitment strategies during the global pandemic. By the MVP, we successfully reversed a projected 7.5% decline in student enrollment to an average 2% increase in just one semester.• Customer Support Transformation: I led a comprehensive overhaul of the customer support operation for teachers, implementing enhanced training, tools, and workflows. This resulted in a remarkable 1000% increase in time efficiency, significantly improving the support experience for educators.

London, England, United Kingdom

Supported the world's first human intelligence platform to build their remote Brazilian community. This community was recognized as the most engaged in Latin America, and through the power of collaboration, we hosted an Ambassador program that helped increase brand awareness. As a result, Brazil was considered one of the company's top markets in 2018.