Mariana Vasconcelos

Mariana Vasconcelos Email and Phone Number

Senior Global Marketing Manager @ MPB
New York, NY, US
Mariana Vasconcelos's Location
New York, New York, United States, United States
About Mariana Vasconcelos

Hi there! I'm Mari, a curious and innovative Project Manager driven by a passion to positively impact people's lives. With experience working with diverse companies, from Nasdaq to the HOSE market, I've developed a unique ability to manage a wide range of projects, from marketing to technology and products.My adventurous spirit has taken me on an incredible journey as a digital nomad, immersing myself in various cultures and languages across Mexico, Brazil, Argentina, and now the United States. This experience has broadened my perspectives and taught me to approach challenges with a flexible and open-minded attitude. (And, I learned how to make excellent empanadas!)As a Project Manager, I believe in creating a secure and easygoing environment for projects to flourish. I'm committed to leveraging my skills and expertise to drive operational excellence, growth, and innovation, always keeping in mind the impact it can have on people's lives.Let's connect and explore opportunities to drive success together!

Mariana Vasconcelos's Current Company Details
MPB

Mpb

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Senior Global Marketing Manager
New York, NY, US
Website:
vml.com
Employees:
1395
Mariana Vasconcelos Work Experience Details
  • Mpb
    Senior Global Marketing Manager
    Mpb
    New York, Ny, Us
  • Vml
    Project Manager
    Vml May 2023 - Present
    São Paulo, Brazil
    VML is a global powerhouse in the advertising world. I collaborated with cross-functional teams across 4 global regions (CARICAM, APAC, Persian Gulf, and LATAM) and esteemed Fortune 500 companies to drive strategic projects and campaigns that delivered remarkable results.• Creative Operations Excellence: Led a 16-person team overseeing end-to-end production of various assets (web pages, social media posts, promotion videos) and strategic campaigns. Generating R$1M in additional business opportunities across international markets.• Campaign Delivery: Manage the delivery of the yearly brand campaign achieving a total impact of 1.31 billion and an impressive 83% conversion rate.• Transformation through Technology: Implemented CRM automating marketing and data workflows to provide actionable insights.
  • Shopee
    Associate Project Manager
    Shopee Aug 2022 - May 2023
    São Paulo, Brazil
    Shopee is a top company in logistics and e-commerce sector and is powered by Sea Group (a prominent global consumer internet company). As an Associate Project Manager, I drove operational excellence and growth, leveraging technology and leadership to achieve remarkable results.• CRM Implementation and Operational Optimization: Led the implementation of a CRM tool, reducing the operations team's workload and managing high-level stakeholders from Asia and Brazil. Processed over 2,000 requests and optimized 34 services within the first month of MVP launch, resulting in streamlined operations, improved efficiency, and enhanced internal customer satisfaction.• Logistics Network Expansion in Northeast Brazil: Spearheaded the expansion of the logistics network to the Northeast region of Brazil, leading a team of 13 operations and driving all expansion initiatives.• Process Re-engineering and Automation: Re-engineered management processes and developed an automated database system at Notion, significantly enhancing transparency, stakeholder autonomy, and efficiency.
  • Tera
    Project Analyst
    Tera Dec 2021 - Jul 2022
    São Paulo, Brazil
    Tera has empowered over 20,000 professionals in technology. As a Project Analyst, I collaborated with cross-functional teams (marketing, commercial, engineering, etc.) to develop tailored projects focused on change management and digital transformations, empowering organizations to become agile and adaptable.• Establishing Project Management Excellence: Working closely with C-Level executives, I played a key role in building the first department-level Project Management function, designing processes, and automating workflows through Notion.
  • Arco Educação
    Marketing Analyst (Product And Project)
    Arco Educação Feb 2020 - Nov 2021
    Fortaleza, Ceará, Brasil
    Arco is one of the biggest EdTech in Brazil and in 2018 was listed in the NASDAQ stock market. I brought together technology and education to empower schools. Mixing marketing with product development, I pioneered innovative solutions, including:• Personalized Support: Through in-depth research, I identified a critical need for tailored support among teachers. In response, I initiate an end-to-end digital product seamlessly integrating our digital solutions with physical courseware, achieving an impressive 83% adoption rate within the first month.• Pandemic Response: Student Recruitment Program: I led a marketing program guiding schools on effective student recruitment strategies during the global pandemic. By the MVP, we successfully reversed a projected 7.5% decline in student enrollment to an average 2% increase in just one semester.• Customer Support Transformation: I led a comprehensive overhaul of the customer support operation for teachers, implementing enhanced training, tools, and workflows. This resulted in a remarkable 1000% increase in time efficiency, significantly improving the support experience for educators.
  • Streetbees
    Community Manager
    Streetbees Feb 2017 - May 2018
    London, England, United Kingdom
    Supported the world's first human intelligence platform to build their remote Brazilian community. This community was recognized as the most engaged in Latin America, and through the power of collaboration, we hosted an Ambassador program that helped increase brand awareness. As a result, Brazil was considered one of the company's top markets in 2018.

Mariana Vasconcelos Education Details

Frequently Asked Questions about Mariana Vasconcelos

What company does Mariana Vasconcelos work for?

Mariana Vasconcelos works for Mpb

What is Mariana Vasconcelos's role at the current company?

Mariana Vasconcelos's current role is Senior Global Marketing Manager.

What schools did Mariana Vasconcelos attend?

Mariana Vasconcelos attended Centro Universitário Farias Brito.

Who are Mariana Vasconcelos's colleagues?

Mariana Vasconcelos's colleagues are Artur Wolke, Nuria Corral Torres, Allan Dickenson, Saqer Alsaedi, Chris Blaine, Jeremy Cohen, Marcin Matyjanka.

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