🎯 PERFORMANCE MARKETING- Managed a team of 9 across Performance Marketing, Data Analysis, and CRO.- Led the overall planning, creation, implementation, coordination, and success of ad campaigns.- Worked closely with internal stakeholders to ensure that paid campaigns were fully integrated and aligned with business requirements and marketing strategies.- Collaborated with the Data Science team to conduct rigorous analyses of all paid acquisition efforts.- Served as the primary point of contact for stakeholders across the company, ensuring clear communication and alignment on campaign objectives.- Evaluated the feasibility of new client proposals for the Sales team.🎯 PROJECT & TEAM MANAGEMENT- Developed and implemented task management and documentation processes from scratch, establishing efficient workflows for the team.- Managed team tasks, ensuring the timely completion of goals and objectives.- Developed and optimized team processes, resulting in improved efficiency and effectiveness of marketing campaigns.- Created a detailed onboarding and training program.- Onboarded and trained new team members.

- Conducted daily monitoring, planning, and optimization of ad campaigns.- Planned, forecasted, and managed budgets across all paid media channels.- Ensured that KPI targets were achieved on a monthly basis.- Performed testing, analysis, and reporting based on performance indicators.- Used real-time data to ensure campaign profitability and successfully achieve ROAS objectives.- Tested new ideas inspired by insights gained from campaign management.- Worked directly with clients to understand and meet their needs.- Wrote copy for various advertising initiatives.

• Brand Audit.• Database Update.