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Mariana Figueroa is listed as Purpose-Oriented Brand & Strategy Leader at Leamos un libro, based in Buenos Aires, Buenos Aires Province, Argentina. AeroLeads shows a matched LinkedIn profile for Mariana Figueroa.
Mariana Figueroa previously worked as Volunteer Event Coordinator at Leamos Un Libro and Product Team Lead at Personal Pay. Mariana Figueroa holds Bachelor'S Degree, Digital Communication And Media/Multimedia from I.D Charles Worth.
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After more than 13 years specializing in Marketing, Product, Fintech, and Technology, I decided to bring a dream to life: integrating a holistic vision of technology and human connection into projects, NGO’s, and brands who want to deeply connect with their collaborators and audiences to create a conscious impact.I’m passionate about communication, cultural change, strategic thinking, and eager to keep connecting people, transformation, and ideas together. I find a purpose in channeling my experiences into projects that make a real impact on the society I dream of living in.I’m committed to authenticity and advocate for a more genuine work environment, where technology enhances our true selves and connections without replacing the essence of human encounters. I believe in the importance of embracing the pause—honoring a calm, respectful process instead of the mass-produced, fleeting, and disposable.A few years ago, I embarked on an inner journey—a spiritual path where I connected with my essence and discovered the power of being connected to a purpose in life as a source of vital energy.If you share this vision, I’d love to connect with you. Drop me a message!
Listed skills include Graphic Design, Social Media Marketing, E Commerce, Wordpress, and 56 others.
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Buenos Aires Province, Argentina
Strategic creation and execution of cultural events that revitalize reading, from ideation and management to project execution, coordinating all phases of the process.As a volunteer with Leamos un Libro, a nonprofit organization, we help restore the connection between society and reading through programs and projects developed and implemented by its volunteers.
Facilitated and led the formation and growth of a 4-squad team within the B2B Payments Tribe, collaborating closely with stakeholders, business divisions, and development teams. Our collective efforts culminated in successfully developing and launching cutting-edge payment solutions, including automated QR code payments.
Led the development and implementation of an innovative automated logical solution for instant cashback and payment discounts. This initiative not only enhanced the user experience, but also significantly boosted customer satisfaction.
B2B2C Fintech SaaSDomain: Mobile Wallet | In-person & Online Payments Solutions (mPos, Payment Links, Online Checkout, QR )
Greater Buenos Aires, Argentina
B2B solutions & B2C Marketplace Integrate usability studies, research and market analysis into product requirements to enhance user satisfactionDefine and analyze metrics that inform the success of productsLead the ideation, technical development, and launch of innovative productsEstablish shared vision across the company by building consensus on priorities leading to product executionQuickly assess market opportunities and threats and incorporate into Product vision, strategy and principles for stakeholders internal and external
Greater Buenos Aires, Argentina
B2C marketplace Identifying new product development opportunities for the businessDesigning and implementing new processes to help scale our businessOwn the planning and execution of our B2B product line (web, product catalog and backoffice) Define product features/requirements, roadmaps and release plans Drive feature prioritization and work closely with engineering for successful, timely product delivery Lead the product feature planning process; ensure that the product line meets the requirements Define, track, and interpret KPIs and drive activities that support continued deploymentWork with Marketing, CX and business areas to work on feature prioritization and product visionAbility to think strategically and make data-driven decisions to drive significant impact to end-to-end users and clients
Buenos Aires, Argentina
Build and actively manage a product backlog of features and capabilities that are groomed and prioritized in close collaboration with the business and development teams. Facilitate resolution of risks, issues and changes.Full participation in and support of agile practices and ceremonies to reinforce agile development and incremental deliveryOwnership and accountability of the vision, requirements and performance across digital loyalty features, which may include membership rewards, benefits and offers.Manage and coordinate asset delivery to an engineering team building the key loyalty program experiences on site
Valencia, Carabobo, Venezuela
- Work with different Digital & Creative Agencies in monitoring all the communication. - Responsible for ensuring the product line and every aspect of the brand strategy. - Development and executing engagement strategies in RRSS and online store.- Keeping the online store updated, monitoring the usability and content improvements. - Leading the design team in the production of creative pieces, campaigns, and content for different channels and accounts.
Valencia, Carabobo, Venezuela
Set strategy that delivers the vision for the company brandsOwn the pricing strategy to maintain appropriate margins & competitivenessEstablish strong relationships with partners & markets to ensure effective implementation of strategy & annual plan
Gain hands-on practice in all the key areas of UX
HTML 5, CSS3, Advanced
Quick answers generated from the profile data available on this page.
Mariana Figueroa works for Leamos un libro.
Mariana Figueroa is listed as Purpose-Oriented Brand & Strategy Leader at Leamos un libro.
Mariana Figueroa is based in Buenos Aires, Buenos Aires Province, Argentina while working with Leamos un libro.
Mariana Figueroa has worked for Leamos Un Libro, Personal Pay, Geopagos, Fanbag, and Mrm.
You can use AeroLeads to view verified contact signals for Mariana Figueroa at Leamos un libro, including work email, phone, and LinkedIn data when available.
Mariana Figueroa holds Bachelor'S Degree, Digital Communication And Media/Multimedia from I.D Charles Worth.
Mariana Figueroa is listed with skills including Graphic Design, Social Media Marketing, E Commerce, Wordpress, Marketing Strategy, Google Adwords, Microsoft Office, and Product Development.
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