Responsible for deliver value to business’ clients, trough data and technology. I am a problem solver and I believe in hardworking to build strong relationships. Experience in Data Analysis and how to translate to business impact. As a Business Analytics Manager my role is understanding the main pains of clients, drive teams to work efficiently and support their development. Different clients attended: SulAmerica, Record, Via Varejo, Telecine, Globoplay, C&A, Raiadrogasil.

Discipline: Data Intelligence

Disciplines: 1) Metrics and Analytics2) CRM

Responsible for data governance, helping the Communication team to develop the business intelligence mindset to become more data driven.I use the taxonomy system to guarantee the data visibility, tagging to understand the media journey and A/B tests to validate hypothesis.Defining main KPIs to follow the media results, using benchmarks and historical values to data analysis and insights. The main challenge is to provide optimizations and route changes during the campaign period. Using different data tools to achieve morelearnings and insights, to understand the best media mix and to make more efficient communication efforts.

Helping entrepeneurs to build Strategies focused on digital marketing: e-commerce, e-mail marketing, performance, BI, social networks, content, etc. Also suggest the best way to organize marketing activities, including Branding and Business Communication.

Responsible for launching the new platform of Jaleko and for building the marketing team and processes. Jaleko is an online content for medical students and I was responsible for the digital strategy: inbound marketing to generate leads using automation tool (RD Station), paid media (fb, google, instagram, youtube) and social media content. In the first year we achieved more than 3.000 paid subscriptions.

Convergence Hub for GM (nbs employee)Responsible for digital strategy, data analysis and insights for Chevrolet, General Motors. The main goal is to increase the lead generation by digital channels to achieve more sales. As GM is a global account, I'm responsible for execute in the local market the global solutions for naming convention, tagging and reporting with a team with 7 people. The main challenge of my area is to guarantee the analysis of media activation to provide constantly learnings and insights to media, business and client.My area is also responsible for leading the DMP strategy using Navegg Platform, in order to provide the best use of GM audiences at remarketing activations.

Responsible for the strategic planning for Oi Telecom, generating insights for retail communication and digital activation. Also responsible for competitive intelligence reporting for the client. In the last year, also became Manager of the Business Intelligence team: social monitoring, webanalytics and media reporting.Brands: GM, Oi, BR, Bob's, CCAA, Powerade, i9, O Boticário, iFood, Bom Negócio.

Manager of a social networking focused on reading with more than 140 thousand of subscriptions. Product owner responsible for digital strategy and the knowledge of users/consumers. Leader of the digital marketing activation and also off-line actions. Coordination of a team with 5 people, with different skills. Results reporting using Omniture, Google Analytics and Ibope Netview.

Expert in digital strategy for different brands like: Fiat, Roche, Nextel, Sesi, Petrobras and Sadia. Responsible for consumer knowledge and insights to drive the creative area to build the digital campaign. Also responsible for following the results of brand activation.

Responsible for website and e-commerce management and the monthly retail offers of e-learning courses. Also responsible for digital activation and the implementation of e-mail marketing process increasing digital sales at the customer base. Experience with Site Catalyst (Omniture) to monitoring the website results. Excellent relationship with partners, agencies and internal areas.

Responsible for E-mail Marketing process at Shoptime.com (e-commerce website). My daily goal was selling R$ 50.000,00 by e-mail activation. The process: 1) Define the target with CRM area. 2) Definition of the subject and negotiate the offers with commercial area. 3) Define the briefing for creative area. 4) Create the offers discount at the Oracle system. 5) Build the HTML at the Dreamweaver. 6) Use the cluster segmentation, test and schedule the e-mail delivery. 7) Follow up of the results of email activation