Definition of priority strategies for the short and medium term focusing on achieving results. Implementation of governance to monitor initiatives and indicators, with participation in strategic decision-making with senior management (Offerings, Sales and Commercial Performance). Influence, conflict resolution, participating in strategic decisions.

Responsible for implementing Customer Performance team in the company. Measurement and implementation of Customer Performance KPIs. Lead of action plans to improve Customer share and Customer loyalty.

Responsible for Postpaid Mobile, Broadband and Paid TV Products and Strategy, on B2C Market. Define and deploy product, positioning and go-to-market plans for new products, such as cobranded products (Vivo Selfie Netflix, Spotify and Disney+). Also lead of fixed-mobile convergence initiatives, from deploying new process to leading news products and offers, which led to +10 p.p. converged customers.

Responsible for marketing initiatives to improve value proposition of digital services sold through Vivo (such as Vivo Meditação McAfee, BT Fit). Defining and implementing acquisition strategy to increase the segment’s revenue.

Lead of fixed-mobile convergence initiatives to increase relevance and positioning Vivo as a complete telecom provider. Responsible for defining and deploying action plans for the whole company: products, channel sales, communication, promotional offers.

Responsible for defining and deploying acquisition strategy for postpaid mobile services on SMB's segment. Create and implement action plans with the objective of increasing market share. Also responsible for improving processes for better quality and customer experience.