Mariana G. Email & Phone Number

State Of São Paulo, Brazil

Brazil

One of the largest private education organizations in Brazil and Latin America, serving over 2.4 million students nationwide.Responsible for launching new products and initiatives, reporting directly to the portfolio manager and C-level executives.• Leadership: Managed an educational platform pilot across five states, leading a central team and coordinating with over 30 stakeholders from 20+ departments.• Market research: Conducted market studies, competitive analysis, and product positioning to support the development of new offerings.• Marketing Strategy: Worked closely with marketing teams to design, plan, and execute comprehensive campaigns, including content creation and coordination with creative teams.• Customer engagement: Maintained ongoing interaction with the customer service team to understand feedback and complaints, supporting sales teams and enhancing customer engagement.• Business Model: Improved the business model through consumer behavior analysis, pricing data, omnichannel strategies, and diversified revenue sources.• Financial modeling: co-developed financial models, defined key performance indicators (KPIs), and monitored metrics such as Customer Lifetime Value (CLV) and churn rate to guide strategic decisions.• Operational management: Designed and managed the operational model for product expansion, including budget management, team coordination, and strategies to ensure sustainable growth.

The World Economic Forum is an international organization bringing together leaders from business, government, academia, and civil society to address global economic, social, and environmental challenges. The New Frontiers of Nutrition initiative focuses on global issues related to nutrition and food systems through innovation, collaboration, and research.PMO and Consultant for the New Frontiers of Nutrition initiative• Market research: Conducted market studies across corporate, academic, and innovation sectors to analyze global trends and advancements in the field of nutrition.• Reporting: Translated complex regulatory and scientific research into coherent global insights.• Executive engagement: Managed relationships with high-level executives (C-level) from major corporations, synthesizing complex information into relevant, tailored content for this demanding audience.• Project management: Led resource management and project rituals, ensuring optimal resource utilization and on-time delivery.• Progress tracking: Monitored project progress and provided regular reports to senior stakeholders, ensuring alignment with objectives, scope, and budget.• Client alignment: Facilitated weekly meetings with senior World Economic Forum clients to align strategic goals and deliverables.

Brazil

Accenture is a globally renowned consulting firm. Song, its creative and marketing branch, offers services such as strategy, advertising, and UX design.In my role, I supported business leaders in their digital transformation journeys and market disruption challenges. I conducted in-depth analyses to identify actionable business opportunities and open new growth pathways.•Innovation: Identified emerging trends, technologies, and business models to drive growth and keep the brand at the forefront of the industry.• Market analysis: Conducted competitive analyses, consumer behavior studies, and market research to provide strategic recommendations on product development and market entry.• Sales support: Prepared commercial presentations, proposals, and benchmarking reports to support sales teams and ensure effective client engagement.• Project coordination: Led a strategic research project for a mining company, managing agile sprints to identify five key convictions about the sector’s future and prioritize innovation opportunities.• Data Analysis: Performed quantitative and qualitative analyses for telecommunications projects, evaluating market opportunities and using insights to inform decision-making and economic modeling.• Workshops and Events: Collaborated closely with senior executives of a mining company to design an innovation framework, facilitate workshops, and present findings, aligning stakeholders with the strategic vision.

São Paulo, Brazil

A boutique consulting firm within the Founders Forum network, a leading European community of entrepreneurs, investors, and business leaders. Acquired by Accenture.I conducted market analyses, developed business cases, and identified strategic opportunities for partnerships and investments, helping companies explore new markets and drive growth.• Sales support: Drafted proposals, participated in client meetings, and managed project timelines and deliverables.• Market benchmarking and partnerships: Collaborated with founders, venture capital funds, and marketing agencies to identify clients and partnership opportunities.• Partnership deals and negotiations: Contributed to preliminary due diligence for a joint venture between a high-growth e-commerce platform and a beauty brand in Brazil.• Beauty market analysis: Researched strategies of luxury cosmetic and fragrance brands, focusing on digital content, social media campaigns, community building, and branding on platforms like WeChat to engage customers.• Digitally Native Vertical Brands (DNVBs): Analyzed the evolution of DNVBs and their impact on CAC and CLV. Identified key omnichannel strategies, including gamified sales, shoppable content, digital communities, and data-driven personalization.• Startup and Investment Insights: Collaborated with the London team to analyze over 150 startups, providing insights that guided a European entertainment company’s investment in a fitness content platform.

São Paulo Area, Brazil

São Paulo Area, Brazil