Mariana Gomez Unamuno Email & Phone Number

Madrid, Es

Desarrollo de la planificación estratégica para proyectos y marcas de Cokrea.

Venezuela, Costa Rica, Miami, Madrid

Brand consultant, strategist and storyteller, advise clients on methods and techniques to increase consumer awareness of their products and effectiveness in their brand and communication strategy. Create and develop brand's positioning, guide workshops to define strategies as well as go to market plan. Conduct research, review market data to identify insights, challenges, barriers, success factors and new business opportunities. Create and execute marketing and communication plan and advertising campaigns including digital. (Guiding and directing creativity) Define audiences and messages with stakeholders.Clients: Edica Constructora, Ferreteria EPA (Guatemala & Costa Rica), Grupo Agroindustrial Numar, Dry Comfort, Constructora 506, Regal. During 2020 and 2021 Create, define and express, Focalyx , a new Healthcare methodology for Prostate cancer in Miami, Florida,US. Empresas Polar y Kino Táchira.

Caracas, Venezuela

Led Brand Consulting and Planning unit as well as the shopper marketing area and new business. Developed positioning and communication strategies, facilitated workshops on new directions and repositioning. Analysed data, trends and pain points to evolve an ongoing marketing strategy. Uncover Insights. Developed and implemented creative marketing strategies and targeted advertising seeking effectiveness of the communication and business objectives as well as differentiation and relevance. Define key messages and communication per audience.Launched multinationals campaigns (Dove- Real Beauty, Tang –Long live kids- Coca-Cola –Happiness, BAT (Pall Mall -Market test, Vogue (dark market)). Developed strategy to launch Fiat/Alfa Romeo Colombia.• Won pitches for the following brands: Lipton Iced tea, Yukery juices, Polar Zero (beer), Polar Solera (beer), Maltín Polar light, Huawei, Rum of Venezuela (Rum producers in Venezuela), Caracas Paper Company (Caribe notebooks), all of them based on the strategic planning proposal. Won contract to manage the whole Polar beer portfolio in BTL.• Worked closely with the creative department ensuring alignment with strategy as well as leveraging creative level.Clients: Kraft, Tetra Pak, Dove, BAT, Motorola, Coca-Cola Company, Unilever, Kia Motors, Wyeth, Kimberly Clark (Kotex, Huggies), Protinal Venezuela, Banco Exterior, Advil, Supercable, Ron de Venezuela, Bionaire, Empresas Polar (Yukery, Solera beer, Zero beer, Maltín Polar Light, Lipton tea, Sustainability, wines, Rikesa), Panorama newspaper, Mattel, IVECO, Regal, Fiat, Alfa Romeo, Caracas Paper Company, Rum of Venezuela, IBM BTB.

Caracas, Venezuela

Planning Director for the following brands.Clients & Brands: J&J (Stayfree, Modess), EPA, Bimbo, American Airlines, Nestle (Nescafe y Coffe Mate), MasterCard, Unilever (Tío Rico- Ice.Cream), General Motors, Coca-cola. Led new business and pitches.

Account Director for Cantv (local telecom) and Monaca (Harina Juana, Aceite Gold Bell y arroz Mary)

Product Placement tv promos with insured prizes: Pepsi, Tang, Henkel, Mc Donalds, Sony, Bimbo, Nestle.

Brands: Ariel, Pampers, Always, Tess.

Brand: Ariel and Corning Ware

Master En Comunicación Corporativa, Business/Corporate Communications

Extension School.Certificate Of Special Studies In Administration And Management., Especialización En Administracion Y Gerencia

Abogado