As a Marketing Analytics & Insights professional, I have a passion for innovation and data-driven decision making. I have a Bachelor of Business Administration degree from ESPM, one of the most prestigious institutions in Brazil, where I received multiple honors and awards for my academic excellence and strategic thinking.I have leveraged my skills in online marketing, digital marketing, and social media marketing to deliver impactful insights and solutions for multiple brands and clients, such as Mondelēz International, Nestlé, and HP. In my most recent role as a Senior Marketing Analytics & Insights at Mondelēz International, I was responsible for the measurement and generation of insights for the performance tracking of multiple brands, such as Tang, Clight, Fresh, Bubbaloo, Trident, and Halls. I also coordinated all the Marketing Mix Modeling projects within the company with Nielsen, and used the insights to optimize the media plans. I have a solid understanding of the market and competitive landscape, and I can communicate complex issues effectively and persuasively. I am always eager to learn new tools and techniques, and to collaborate with diverse teams and stakeholders. My goal is to continue to grow and contribute to the marketing analytics and insights field, and to help businesses achieve their objectives and reach their full potential.