Soy Co-Fundadora de la empresa XANA, donde nos dedicamos a la producción y distribución de sazonadores hechos a base de sal de mar, en la cual hemos generado un impacto social y económico en nuestra localidad, brindando nuevas oportunidades de empleo en una región marginada y utilizando ingredientes cultivados en el estado de Baja California.Gracias a este emprendimiento he tenido la oportunidad de vivir experiencias como: el haber sido seleccionada para el Facebook Communities Summit en el año 2019 en Menlo Park, participar en el programa Dreambuilder de AWE México en 2021, presentarme frente a los tiburones dentro del tanque de Shark Tank México 2022, ser una de las 10 mujeres seleccionadas en Trascender 2022 organizado por Unreasonable México, además de ser Top 6 y acreedora a un premio en la iniciativa Empoderador de PEPSICO. También fui elegida por el Gobierno de Estados Unidos para participar en el Programa YLAI Fellowship 2023.
Xana
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FounderXana Feb 2020 - PresentMexicali, Baja California, MéxicoAt XANA we offer sea salt seasonings, made from hand-harvested sea salt from a marginalized village in Mexicali's Valley, employing locals. All of our ingredients used are from local producers, we value sustainability so we make massive production whenever our seasonal ingredients are available. We created every product's recipe and every process is hand-made.As co-founder of a micro-business i´m in charge of different aspects of the company:- Brand manager- Content creation- Sales promoter- Delivery- Working with suppliers- Research for new market opportunities- Logistics- Business development- Raising social awarenessThanks to the social impact we are creating, I had the opportunity to participate in the Academy for Women Entrepreneurs México (AWE México) program in 2021. Also, i'm selected to participate in the 2023 YLAI Fellowship Program that will take place next year.
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Freelance Copywriter & Ux WriterCultivo Jan 2017 - PresentRemoteAs a freelancer i've had the opportunity to work in different kinds of projects for a variety of sectors.- Naming and concept creation.- UX/UI Audits for tech companies.- Social media buyer. (Facebook & Instagram)- Social media brand strategies.- Script writing and storyboards for video and animation.- Social media content creation.- Social media consultancy services.- Digital & traditional marketing campaigns.
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Lead CopywriterSales-Hub Sep 2021 - May 2022- UX Writing for website, mobile apps and software platforms.- Copywriting for websites, mail, newsletters, social media, SOPs.- Script writing and storyboards for video and animation.- Editing and proofreading of texts.- Translation Spanish/English.- Naming and concept creation for new products and services in tech.- Worked with UX/UI team to create: moodboards, storyboards, user flows, wireframes, brand guidelines, ux writing. -
Lead CopywriterBuwo Multimedia May 2017 - Feb 2022Mexicali Y Alrededores, México- Created the Copywriting Department and established processes for every product.- Naming and concept creation for +20 brands.- Script writing and video/animation storyboard creation for clients in the following sectors: industrial, health, educational, tech, finance, e-commerce, restaurant, automotive, fitness, and non-profit.- Copywriting & UX Writing for websites.- Social media strategy and content creation for local, national and international brands.- Social media buyer. (Facebook & Instagram)- Editing and proofreading texts and content.- Translation Spanish/English. -
Co-FounderVitaki Apr 2018 - May 2019Mexicali Y Alrededores, México
Mariana Madrigal Skills
Mariana Madrigal Education Details
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Marketing
Frequently Asked Questions about Mariana Madrigal
What company does Mariana Madrigal work for?
Mariana Madrigal works for Xana
What is Mariana Madrigal's role at the current company?
Mariana Madrigal's current role is Founder XANA | YLAI 2023 Alumni | Emprendedora Social | Copywriter.
What schools did Mariana Madrigal attend?
Mariana Madrigal attended Cetys Universidad.
What skills is Mariana Madrigal known for?
Mariana Madrigal has skills like Marketing, Medios Sociales, Estrategia De Mercadotecnia, Copywriting, Social Media Ads, Facebook Ads.
Not the Mariana Madrigal you were looking for?
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1academic-med.com1 (214) 7XXXXXXX
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2smu.edu, academic-med.com3 +121473XXXXX
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Mariana Madrigal
Cuernavaca, Mor
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