Mariana Maraccini Email & Phone Number

Malmö, Se

Malmo, Skåne County, Sweden

- Supporting biotech companies with new product introductions and growth strategy- Driving prioritization efforts and key initiatives to enable strategy execution- Leading quantitative analysis for strategic decisions

São Paulo, Brazil

Enabled the global Customer Experience (CX) transformation, by steering the Customer Analytics north star and key initiatives; Report to Global Customer Success VP and Head of Global Customer Analytics, indirect leadership of ~13 people. • Steered the global CX priorities, strongly advancing alignment between Global and regions by surfacing areas of focus.• Supported the development of key customer analytics for the Marketing and Sales team. • Engaged technology partners to leverage AI to integrate data and deliver actionable insights.

São Paulo, São Paulo, Brazil

Empowered the sustainable transformation of PS Latam, engaging ~2,800 people across 18+ sites in five countries. Report to Latam Product Supply SVP and leadership of ~20 people. • Shaped and enabled the execution of the regional strategy and strategic project portfolio with strong site and functional engagement, leading to accurate growth estimates and adherence to targets / KPIs.• Guided the post-merger-integration manufacturing network optimization for Seeds and Crop Protection, achieving savings targets one year ahead of schedule and helping to improve cost competitiveness.• Co-led the sustainability strategy & governance to help Bayer deliver on ambitious commitments; exceeded greenhouse gases and social impact targets for the first three years and established an innovative roadmap to address the biggest opportunity areas. Invited to lead the cross-divisional ESG strategy for Bayer Brazil.• Championed the development of the PS University, a learning ecosystem focused on business capability building that enables the organization to quickly structure and deploy strategic, functional, and essential people development programs, gaining global recognition and receiving the Winner of PS Latam Innovation Award in 2020 and 2021; pitched a similar solution for clients achieving second place in the First Latam Customer Obsession Challenge in 2022.• Championed Communications for PS Latam, advancing empowerment, simplification, and client focus.• Member of the Extended Latam Leadership Team and PS Leadership Team, Co-chair of the Regional Sustainability Committee, Sponsor of PS Digital Council, and Bayer´s representative in the Sustainable Development Committee of the Brazilian Chemical Association.

São Paulo, Brazil

Led cross-functional, Commercial teams on the Bayer-Monsanto integration & Consumer Health transformation. Report to Global and Latam Corporate Strategy & Business Consulting VPs and leadership of ~7 people.• Implemented a zero-based budgeting program in Latam / Mexico, focusing on the top three Marketing categories in spend and delivering 15% in savings within the first 12 months.• Designed the Commercial governance to enable clarity on decision rights following the Monsanto acquisition, reducing the number of forums by more than 50% and creating a benchmark for the regions.• Led the definition and transition of the legacy companies onto the interim operating model, bringing together the senior leaders from the legacy organization for the first time with a clarity and efficiency.

São Paulo, Brazil

Led cross-functional teams on strategic Marketing & Sales initiatives, with a focus on developing Bayer´s Digital Farming Strategy and setting Aspirin back on the growth path. Report to the Latam Business Consulting Director and leadership of 3 people.• Shaped the Global Digital Farming Strategy by prioritizing opportunities and products and enabling focus on a few agronomic logics and technologies, which resulted in a successful MVP within the first year and to the first service pre-launch within two years; the offering became a success case in the Digital Farming divestiture and one of the most trusted solutions.• Led the definition of global growth strategy for Aspirin Cardio with the top 13 Pharma and Consumer Health countries in 2015 and 2018 with trusted market size estimates, market engagement, and robust marketing plans for key opportunities as a result the business returned to stable growth.• Developed the business case and implementation plan that led to the implementation of a new business unit in Brazil which has been able to differentiate Bayer and gain major accounts.• Other projects: Cross-business segmentation and value proposition for soy-seed producers; Selection of solutions for the first Bayer Forward Farm in Latam; Definition of key messages to promote the agribusiness beyond efficacy.

São Paulo, Brazil

Responsible for repositioning a staffing agency into a top Field Marketing agency by leading Marketing, Business Development, Customer Relationship Management, and a Call Center. Report to COO and leadership of 20 people. • Designed the new brand strategy, service portfolio, Marketing and Business Development capabilities, and CRM system (Salesforce), leading to an effective transition to the new business model, sales growth with the acquisition of major clients, such as Ambev, and the quick launch of data-based and shared services.

Amsterdam Area

Responsible for selling and managing $2.0M+ in revenue per year; • Led an end-to-end Supply Chain and Sales assessment for a biotech and designed select initiatives including Sales and Operations Planning and product lifecycle mgmt. improvements, inventory centralization, and network rationalization to increase delivery performance from 96% to 98% in two years.• Implemented a Sales & Operations Planning (S&OP) process at a beverage OpCo, resulting in $2.0M in revenue-loss prevention in the first three months and increased satisfaction level reported by key accounts.• Conducted an operating working capital analysis for a food company that resulted in $7.8M in cash release.• Led a global, cross-functional project that aimed at improving operational efficiencies at a rapidly growing biotech; identified opportunities with a ~$100.0M NPV; $60.0M were realized within the first 8 months.• Led the Operations workstream in the integration of two pharmaceutical contract manufacturers that included the optimization of network capacity with a site closure plan that boosted EBITDA by $15.0M per year and also resulted in a $10.0M CAPEX avoidance.• Led the planning, integration, and initial execution of 200 quality improvement projects in response to a Consent Decree at a consumer healthcare company; all milestones have been reached to date.• Transitioned the Product Planning group of a large biotech to a global structure and implemented a Sales and Operations Planning (S&OP) process that resulted in the ability to guarantee 100% product availability while also increasing forecast accuracy and reducing inventory levels.

Greater Atlanta Area

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Oak Brook, Il

Durham, Nc

Triangle, North Carolina, United States

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

2-Year Mba, Marketing, Analytical Consulting, Biotechnology

Activities and Societies: Healthcare Club, Probono Consulting Mentor, Lahima Talent Acquisition, Triathlon Club

Mba, Marketing, Analytical Consulting, International Business

Bsba, Finance & Economics

Activities and Societies: - Delta Sigma Pi Business Fraternity (VP) - Investment Club - IESEC - Women in Business - Circle K - Italian Club