Mariana Marques Email & Phone Number

Madrid, Es

Madri, Comunidade De Madrid, Espanha

Client: AvoltaAs part of the loyalty team at Avolta, I am responsible for creating, managing and implementing engaging member benefits and content for a diverse range of prestigious brands, including Dior, Carolina Herrera, Lindt, Lancaster and many more. My goal is to drive deeper member engagement and deliver exceptional value through loyalty campaigns.I contribute directly to key activations and collaborate with the digital project management team to execute a variety of projects within the loyalty scope. My role combines creative strategy with seamless project execution, ensuring the success of the loyalty program.

Madri, Comunidade De Madrid, Espanha

At Dékuple, I was responsible for:Independently manage the execution of promotional marketing campaigns for diverse clients from distinct fields;Coordinating internal teams (Product, IT, Customer Service, etc.) for the campaign’s executionMaintaining continuous contact with the client, keeping them informed of the campaign’s progress Resolving any issues that may arise during the campaignEnsuring client satisfaction

Madri, Comunidade De Madrid, Espanha

Optimize the clients’ online presence through digital marketing strategiesCreating digital campaigns, monitoring clients’ social media channels, measuring the success of marketing strategies and overseeing areas of improvementCreate strong relationships with clients and help them achieve their digital marketing goalsTeam ManagementWriting reports on a monthly basis

Madrid, Comunidad De Madrid, España

Influencer Marketing - developing communication campaigns for our clients Recruiting and working alongside with influencers - seeing their content through from beginning to endManage communications between influencers and brands - responsible for building trustworthy relationships between themCoordinate actions with the rest of the marketing team to achieve results, on-time and on-brandBudget and contracts negotiationAnalysis and reporting of KPIs

Barcelona, Cataluña, España

Social Media Strategy and Community Management (Instagram, Facebook, Pinterest)Influencer Marketing - working with various influencers Press Colaborations - writing press releases and developing actions to help the brand to growCollaborations with other brands to create win-win actionsClippings and analisys for each communication campaign

Barcelona E Região, Espanha

Social Media ManagementManagement of the largest bridal community in Portugal - Casamentos.ptStrategic Planning to attract new usersKPI analysis

Coimbra E Região, Portugal

Led dynamic coverage of news and events, capturing visuals and providing real-time updates do the audienceCreate compelling storytelling assets, curating content to deliver impactful messages

Porto

Proficiently filmed and edited television reports, showcasing a keen eye for video production and a focus on developing storytelling skills.

Postgraduate Course, Audiovisual And Multimedia

Erasmus Programme, Journalism

Communication - Journalism, Marketing And Multimedia