Mariana Barros Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Leads development and execution of integrated marketing campaigns for Limited Time Offers across multiple channels, collaborating with cross-functional teams.Works closely with franchise partners to identify and enhance new opportunities.Manages local store marketing through traditional and digital channels.Oversees the creation of high-quality marketing materials, ensuring brand consistency and alignment with company values.Stays updated on industry trends, and conduct market research to discover growth and innovation opportunities.Analyzes marketing data and KPIs to evaluate campaign effectiveness and make data-driven decisions.Manages a team of 5, including a Marketing Assistant, Graphic Designer, Digital Marketing Coordinator, Creative Content Assistant, and Marketing Automation Specialist.

Toronto, Ontario, Canada

Acts as liaison between the Director of Marketing, direct reports, and third-party agencies to develop and implement marketing initiativesSupervises the launch of national advertisement campaigns across multiple channels of distributionPrepares sales reports and summarizes campaign results for leadership utilizing pre-established performance metrics. Develops paid content strategies to amplify brand reach and increase digital salesPrepares and distributes sales and franchisee communications such as e-blasts, newsletters, and loyalty program activationsAdvises the content creation team to maintain each brand's identity across all social platforms while incorporating current trendsLeads one-on-one meetings with franchisees to develop local marketing plans and oversees the implementation of community engagement strategiesActively collaborates with culinary, operations and purchasing departments during menu development and product innovation sessions

39 Prince Arthur Avenue, Suite 300, Toronto, On.

Develop creative digital marketing strategies aligned with the marketing plan's yearly goalsOversee implementation of digital sales software, reservation and scheduling toolsLaunches and monitors paid media campaigns to ensure geo-targeted distribution of promotional assetsActs as a content creator, designing, editing, writing and scheduling posts across social media channelsCoordinates menu photoshoots and digital influencers' eventsDesigns and distributes email marketing campaigns and loyalty communicationsConducts market and competitor analysis to ensure trends are being incorporated accordinglyAssists in customer relationship managementPrepares digital sales reports focused on third-party aggregatorsResponsible for point-of-sale system updates and menu management

39 Prince Arthur Avenue

400 University, Toronto, On.

Honours Bachelor Of Commerce, International Business Management

Chinese Studies

Education record