Mariana Marcondes Ferraz

Mariana Marcondes Ferraz Email and Phone Number

Head de Marketing @ COLORMAQ
State of São Paulo, Brazil
Mariana Marcondes Ferraz's Location
São Paulo, São Paulo, Brazil, Brazil
Mariana Marcondes Ferraz's Contact Details

Mariana Marcondes Ferraz work email

Mariana Marcondes Ferraz personal email

n/a
About Mariana Marcondes Ferraz

Marketing professional with 15 years of career experience in Product Marketing, Communication, Team Leadership, Entrepreneurship, Consulting, Events.Product Development – innovation roadmap definition, portfolio optimization, consumer insight, new projects encompassing all of stages from marketing briefing to product launching. Line-up update increasing category’s profitability and innovation brand positioning trough new products.Category Management – responsible for business strategy, P&L management, sales planning, planning accuracy, go-to-market strategy, brand positioning definition, support on ATL & BTL campaigns. Market leadership achievement, brand awareness increase, profitability increase, inventory level control, product line launching, process restructuring.Multifunctional team management.Entrepreneurial experience as Founder for 2 years.Proactivity, resilience, business oriented, hands on, problem solving mindset, results oriented.

Mariana Marcondes Ferraz's Current Company Details
COLORMAQ

Colormaq

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Head de Marketing
State of São Paulo, Brazil
Website:
colormaq.com.br
Employees:
1226
Mariana Marcondes Ferraz Work Experience Details
  • Colormaq
    Head De Marketing
    Colormaq
    State Of São Paulo, Brazil
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  • Glamour Tools
    Head Marketing E Comunicação - Revlon
    Glamour Tools Apr 2022 - Present
    São Paulo, São Paulo, Brasil
    Responsible for developing the marketing and communication strategy;Structuring the Direct to Consumer (D2C) and Consumer Journey process;Planning and executing marketing campaigns on digital channels, including social media, email marketing, content marketing, SEO, and SEM;Leading product development for the company;Negotiating with suppliers;Structuring and leading the customer service area;Identifying new business opportunities and developing strategies to explore them;Developing and launching e-commerce;Developing strategies and actions for the launch of sales on e-commerce, one of the company's most representative channels.Creating solutions for POS sales.Coordinating with other areas to ensure the effectiveness of marketing actions and alignment with company goals.
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  • Semente Vital
    Co-Founder & Planning Marketing Director
    Semente Vital Oct 2018 - Apr 2022
    São Paulo E Região, Brasil
    Health & Wellbeing Startup- Planning strategy- Communication plan- Digital strategy, content, campaing, sales, customer service- Product development- Product management- Online training development- Events
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  • Midea Carrier
    Product Group Manager Home Appliances
    Midea Carrier Jun 2018 - Oct 2018
    São Paulo E Região, Brasil
    • Responsible for product development and category management of Home Appliacnes business sustaining global and regional strategy• Strategy definition• Development of category management process.• Portfolio definition• Communication Strategy• Negotiation with suppliers in China including FOB, payment terms and freight with financial and supply team• Planning and sales performance monitoring • Interface with 5 product divisions in China• Responsible for P&L of the category.• Product development with R&D and design team.• Sell out actions definition with trade market and commercial team.• Local and Global report (China)• Interim responsible for Residential Air Conditioning (set/16 a fev/17).
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  • Midea Carrier
    Product And Marketing Manager Laundry And Refrigeration
    Midea Carrier Sep 2016 - Jun 2018
    São Paulo E Região, Brasil
    • Responsible for product development and category management for Laundry and Refrigeration categories.• Introduction of Washer and Dryer category on Brazilian market.• Launching plan with trade marketing and communication areas.• Promoters team training• Negotiation with suppliers in China including FOB, payment terms and freight with financial and supply team• Planning and sales performance monitoring seeking market share increase as well as high profitability.• Tracking of full importation process.• Responsible for P&L of the category.• Roadmap creation with next 3 years launching.• Product development with R&D and design team.• Creation of reports for evaluation of products in the field• Competitor Analysis• Sell out actions definition with trade market and commercial team.• Interim responsible for Residential Air Conditioning (set/16 a fev/17).
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  • Electrolux
    Product And Marketing Manager Home Comfort
    Electrolux Aug 2014 - Sep 2016
    São Paulo E Região, Brasil
    Home Comfort Category. Residential Air Conditioning, Water Dispenser & Water Purifiers.- Leading product development process from marketing side. - Interface with multi-fuctional team from R&D, Design and Purchase conducting activities such as market analysis, volume forecast, P&L, - Communication strategy - Product launching.- Strategy Definition- Team leadership- Potfolio management- Action plan based on sell in and sell out data- P&L analysis- New customers development with multi-functional team from Sales, Trade Marketing- Business Intelligence and Controlling areas. - Local and global report aligning categories to institutional strategies.
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  • Electrolux
    Product Marketing Supervisor Fabric Care
    Electrolux Nov 2012 - Aug 2014
    São Paulo E Região, Brasil
    Laundry Category. Top Load Washers. - Product Development based on market trends and consumer needs. - Interface with multi-fuctional team from R&D, Design and Purchase conducting activities such as market analyzes, volume forecast, P&L, consumer researches, communication strategy and product launching.- Category Management conducting activities such as potfolio management and definition, product and clients segmentation, sell in and sell out analyzes, P&L. - Interface with multi-functional team from Sales, Trade Marketing, Communication, Business Intelligence and Controlling areas.
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  • Electrolux
    Marketing Analyst Fabric Care
    Electrolux Apr 2010 - Nov 2012
    São Paulo Area, Brazil
    Laundry category. Top Load, Front Load, Washer & Dryers and Dryers.- Product Development based on market trends and consumer needs. Interface with multi-fuctional team from R&D, Design and Purchase conducting activities such as market analyzes, consumer researches, briefing for Ad angecies, project briefing.- Category Management conducting activities such as potfolio analysis, product and clients segmentation, sell in and sell out analyzes, Interface with multi-functional team from Sales, Trade Marketing, Communication, Business Intelligence.
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  • Deloitte
    Business Analyst Customer And Market Strategy
    Deloitte Jan 2008 - Apr 2010
    São Paulo Area, Brazil
    Customer and Marketing Strategy area.Experience in projects related to marketing intelligence (focused on studying the market, players performance, trend analyzes, mapping opportunities, potential demand and go to market strategy for B2B and B2C companies) in sectors such as healthcare, insurance and finacial;Experience in Mystery Shopping and Customer Experience, analyzing market attractiveness, formulating strategic client related initiatives and process redesign.
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  • Bbra Industria De Plasticos Ltda
    Coordinator
    Bbra Industria De Plasticos Ltda Mar 2005 - Dec 2006
    São Paulo Area, Brazil
    Responsible for a special projects in partinership with Ri Happy retail sotore.Experience in volume analyzes, P&L, negotiation with suppliers, management of a team with 20 demonstrators, trainnings, communication and expansion.
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Mariana Marcondes Ferraz Skills

Product Development Market Intelligence Market Analysis Competitive Analysis Marketing Strategy Customer Segmentation Strategy Management Consulting Product Marketing Product Launch Pricing Marketing Market Planning Marketing De Produtos Desenvolvimento De Produtos

Mariana Marcondes Ferraz Education Details

Frequently Asked Questions about Mariana Marcondes Ferraz

What company does Mariana Marcondes Ferraz work for?

Mariana Marcondes Ferraz works for Colormaq

What is Mariana Marcondes Ferraz's role at the current company?

Mariana Marcondes Ferraz's current role is Head de Marketing.

What is Mariana Marcondes Ferraz's email address?

Mariana Marcondes Ferraz's email address is ma****@****.com.br

What schools did Mariana Marcondes Ferraz attend?

Mariana Marcondes Ferraz attended Escola Superior De Propaganda E Marketing, Fundação Getulio Vargas.

What skills is Mariana Marcondes Ferraz known for?

Mariana Marcondes Ferraz has skills like Product Development, Market Intelligence, Market Analysis, Competitive Analysis, Marketing Strategy, Customer Segmentation Strategy, Management Consulting, Product Marketing, Product Launch, Pricing, Marketing, Market Planning.

Who are Mariana Marcondes Ferraz's colleagues?

Mariana Marcondes Ferraz's colleagues are Davi Emanoel, Gustavo Garcez, Eliel Felipe, Endriw Oliveira, Wendrew Gomes, Heitor Peviani Vellone, Luciana Squeruque.

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