Chief Of Marketing Department
Bucharest, Romania
Company member of SSAB Group, Sweden – part of Ruukki Construction Division, providing metal-based components, systems and integrated systems to the construction and mechanical engineering industries. Ruukki Construction manufactures steel frames for buildings, roofing products, rainwater systems, facades and sandwich panels. In addition to products, the company also serves customers in design and installation. Ruukki Construction it employs a total of around 3,500 people and is headquartered in Helsinki, Finland. www.ruukki.com, www.ruukki.ro, www.ruukkiacoperis.ro, www.ssab.com Role of the job:- Developing and implementing the marketing actions plan based on sales strategy - Preparing the annual marketing budget, budget control and reporting- Launch in Romania of Ruukki brand- Planning, coordinating and running various events: training, presentations, seminars, customer events, press conferences and fairs- Planning, implementing and monitoring promotional campaigns (outdoor, radio, loyalty programs, contests)- Design and implement launching projects of new products - Planning advertising projects, media placements and communications (ADs, PR, technical articles, interviews)- Preparing all necessary sales and marketing tools (brochures, catalogues, POS materials, exposers, CDs and video presentations etc.)- Qualitative and quantitative market research, in cooperation with specialized companies - market size, market segmentation, market shares, competition, brand positioning and awareness, brand image, feedback research and customer satisfaction survey- Creation, content and permanent up-date of website and intranet