Mariana Perondi Email & Phone Number

Barcelona, Catalonia, Spain

Atlanta, New York, United States

Strategic expert and consult on delivering strategies spanning Digital Products, Marketing and Customer Experience. I leverage design thinking methodologies & workshops, data insights and customer research to support internal product teams to deliver best-in-class customer experiences and identify opportunities for innovation and partnerships.

Greater New York City Area

• Managed the strategy to launch a pilot for banking services on Smart Speakers. Partnered with big tech companies, Developers, Product teams, Governance, Marketing, PR, Operations and Executives to build roadmap and.
• Spearheaded the beta launch of 2 mobile apps aimed at helping users overcome the initial barrier to budgeting. Coordinated the testing strategy, design, marketing and agile team to launch application to a group of 500.
• Led the design and implementation of marketing survey program to collect real-time insights on customer satisfaction. Collaborated with vendors and internal teams across 18 markets to design the program, survey.

New York

Conducted data analysis across 7 lines of businesses and 4 international regions to identify key customer pain points and evaluate global opportunities to improve customer experience. Recommendations were approved and used as a benchmark across the organization.

São Paulo Area, Brazil

- Brand development for IBM Brazil: developed market, competitor & consumer analysis to identify best positioning and messaging for IBM Advertising campaigns-Designed and executed the strategy for IBM's World Cup 2014 campaign, which included developing a second screen app with the largest TV broadcaster in Brazil. IBM reached more than 1.8 million users.

São Paulo Brazil

Sunset is an Advertising agency focused on direct marketing and CRM marketing. As a Strategic Planner, I led communication strategies for the following brands: Itaú Bank, Havaianas, Philips and Bayer. Strategic Planning Manager: Itaú Bank, Havaianas, Philips and Bayer, 2011-Managed the launch campaign for Philips Brazil’s online product review platform..

São Paulo Area, Brazil

Brands Accounts: Nova Schin, Santander, Goodyear, Colgate, Toyota, Sony Ericsson, Electrolux. -Participated in the first advertising campaign for Mini Cooper in Brazil, which helped to sell 63% more units than expected for the year.

Master Of Business Administration (Mba)

Activities and Societies: Marketing Chair of the Latin America Student Association, Brazil's Admissions Representative for Latin America.

Bootcamp De Planejamento, Advertising Strategic Planning

Extension course focused on Branding and Strategic Communications Planning for Advertising Campaigns.

Graduated, Marketing And Advertising

Activities and Societies: Advertising Copywriter for the ESPM Advertising Agency, Member of ESPM Group Theater, Final Graduation Project.