Mariana Poleto

Mariana Poleto Email and Phone Number

Marketing and Communitaction Director at Integrity - AML Group Company @ Integrity Gestão de Riscos de Terceiros
Mariana Poleto's Location
São Paulo, São Paulo, Brazil, Brazil
Mariana Poleto's Contact Details

Mariana Poleto work email

Mariana Poleto personal email

About Mariana Poleto

. Professional with an 18-year career in the marketing space, working in national and multinational companies in the technology, retail, and other industries;. Marketing strategies lead and management, ensuring that they are aligned with business objectives and drive the growth and success of the organization;. Team lead and management, working with recruitment, training, setting goals and priorities, assigningresponsibilities and monitoring performance;. Market research and competition analysis to identify trends and opportunities;. Target audience identification and definition, developing strategies to achieve results;. Brand management, ensuring consistency and impact across all communication channels;. Digital marketing strategies supervision, including social media, online advertising, SEO, email marketing, and others;. Marketing budget management, allocating resources effectively and ensuring positive ROI ;. Data and metrics evaluation to measure the performance of marketing campaigns and adjust as necessary;. Definition of strategic partnerships with other companies, influencers, or relevant organizations;. Constant update on marketing trends, technological innovations, and new tools that can benefit the company;. Monitoring of KPIs: customer acquisition cost, cost per lead, average navigation time, new monthly leads, clickthrough rate, cost per click, conversion rate (MQL, SQL, QSQL), churn rate, return on investment, retention rate, and more;. Planning and execution of special events, promotions, and seasonal campaigns;. Regular reporting to high-level management on the performance of marketing strategies and the impact of business objectives;. Alignment of marketing activities to ensure compliance with legal regulations and ethical standards ;. Team management focused on results in constructive collaboration with the company’s strategic planning, putting into practice creative and sustainable solutions;Tools: Photoshop, Illustrator, Microsoft 365 (Word, Excel, PowerPoint, Outlook, OneNote, SharePoint, OneDrive, Microsoft Teams), Power BI, Salesforce, Impartner, Hootsuite, Asana, Concur, NetSuite, Highspot.

Mariana Poleto's Current Company Details
Integrity Gestão de Riscos de Terceiros

Integrity Gestão De Riscos De Terceiros

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Marketing and Communitaction Director at Integrity - AML Group Company
Mariana Poleto Work Experience Details
  • Integrity Gestão De Riscos De Terceiros
    Superientendente De Comunicação E Marketing
    Integrity Gestão De Riscos De Terceiros Jun 2024 - Present
    São Paulo, São Paulo, Brasil
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  • Alvaria, Inc
    Director Of Partner Marketing
    Alvaria, Inc Apr 2023 - Nov 2023
    United States
    . Partner marketing team lead, responsible for developing the partner co-marketing program at a global level;. Focus on partner sales enablement and programs designed to impact new business acquisition;. Team management in the building of the new and improved partner portal;. Working with Alvaria’s main partners to develop a go-to-market strategy;. Setting annual marketing goal, lead development, MDF consumption and pipeline acceleration;. Development of a plan and strategy… Show more . Partner marketing team lead, responsible for developing the partner co-marketing program at a global level;. Focus on partner sales enablement and programs designed to impact new business acquisition;. Team management in the building of the new and improved partner portal;. Working with Alvaria’s main partners to develop a go-to-market strategy;. Setting annual marketing goal, lead development, MDF consumption and pipeline acceleration;. Development of a plan and strategy for recruiting and onboarding new reseller and referral partners, as well as technology alliances. Show less
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  • Alvaria, Inc
    Global Channel Marketing Manager And Latam Marketing Manager –
    Alvaria, Inc May 2021 - Apr 2023
    United States
    . Planning and management of global channel marketing activities, monitoring and creating business plans, control ling and strategizing the consumption of the marketing budget for partners;. Global performance aligned with sales team and focused on business partners;. Management of Latin America team and activities, developing a strategic marketing plan based on the region’s objectives and goals;. Support to the sales team, lead generation and follow up (MQL/SQL), brand positioning… Show more . Planning and management of global channel marketing activities, monitoring and creating business plans, control ling and strategizing the consumption of the marketing budget for partners;. Global performance aligned with sales team and focused on business partners;. Management of Latin America team and activities, developing a strategic marketing plan based on the region’s objectives and goals;. Support to the sales team, lead generation and follow up (MQL/SQL), brand positioning (market share/share of mind), and event planning and execution (cases: ACE, CMS, Conarec e Cine Aspect);. Strategic control of ROI, budget, and forecast;. Support for partners and direct customers (customer engagement);. Management and elaboration of endomarketing and marketing activities in Latin America;. Creation of advertising pieces, monitoring and guidance of the actions of the Press Office, as well as the communication team. Show less
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  • Aspect Software
    Channel Marketing Manager & Latam Marketing Manager
    Aspect Software Sep 2019 - May 2021
    . Planning and management of global channel marketing activities, monitoring and creating business plans, control ling and strategizing the consumption of the marketing budget for partners;. Global performance aligned with sales team and focused on business partners;. Management of Latin America team and activities, developing a strategic marketing plan based on the region’s objectives and goals;. Support to the sales team, lead generation and follow up (MQL/SQL), brand positioning… Show more . Planning and management of global channel marketing activities, monitoring and creating business plans, control ling and strategizing the consumption of the marketing budget for partners;. Global performance aligned with sales team and focused on business partners;. Management of Latin America team and activities, developing a strategic marketing plan based on the region’s objectives and goals;. Support to the sales team, lead generation and follow up (MQL/SQL), brand positioning (market share/share of mind), and event planning and execution (cases: ACE, CMS, Conarec e Cine Aspect);. Strategic control of ROI, budget, and forecast;. Support for partners and direct customers (customer engagement);. Management and elaboration of endomarketing and marketing activities in Latin America;. Creation of advertising pieces, monitoring and guidance of the actions of the Press Office, as well as the communication team. Show less
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  • Aspect Software
    Marketing Manager Latam (Brasil)
    Aspect Software Jan 2018 - Sep 2019
    São Paulo E Região, Brasil
    • Gerenciamento das atividades de Marketing na América Latina. Planejamento estratégico de Marketing com base nos objetivos e metas da região, gestão, elaboração e execução.• Suporte a equipe comercial, acompanhamento e geração de Leads (MQL/SQL). Posicionamento da marca (marketig share/share of mind)• Gestão de Marketing para Canais (panejamento estratégico dos parceiros Aspect).• Planejamento, elaboração e execução de eventos (Case: Conarec e Cine Aspect)… Show more • Gerenciamento das atividades de Marketing na América Latina. Planejamento estratégico de Marketing com base nos objetivos e metas da região, gestão, elaboração e execução.• Suporte a equipe comercial, acompanhamento e geração de Leads (MQL/SQL). Posicionamento da marca (marketig share/share of mind)• Gestão de Marketing para Canais (panejamento estratégico dos parceiros Aspect).• Planejamento, elaboração e execução de eventos (Case: Conarec e Cine Aspect). Elaboração estratégica de planilhas de ROI, Budget e Forecast.• Apoio a parceiros e clientes diretos (customer engagement).• Gestão e Elaboração de Ações de Endomarketing.• Acompanhamento de ações de Marketing na América Latina.• Criação e Elaboração de Peças Publicitárias.• Acompanhamento e orientação das ações da Assessoria de Imprensa, bem como do setor de Comunicação. Show less
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  • Aspect Software
    Especialista De Marketing
    Aspect Software Dec 2014 - Jan 2018
    São Paulo E Região, Brasil
    Planning| Event and People management | Branding | Strategy
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  • Altitude Software
    Marketing Coordinator - Latam
    Altitude Software Dec 2010 - Dec 2013
    São Paulo E Região, Brasil
    . Management of the marketing team and activities;. Management and elaboration of strategic planning of marketing and communication, creation of advertising campaigns and market research, generating a better brand awareness and positioning;. Development, planning and management of promotion activities and events, monitoring and guiding the actions of the Press Office and participating in congresses and exhibitions;. Organization of promotional and relationship events, with… Show more . Management of the marketing team and activities;. Management and elaboration of strategic planning of marketing and communication, creation of advertising campaigns and market research, generating a better brand awareness and positioning;. Development, planning and management of promotion activities and events, monitoring and guiding the actions of the Press Office and participating in congresses and exhibitions;. Organization of promotional and relationship events, with dissemination of new products, brand reinforcement and networking actions;. Leadership and people management, working with feedback, training, evaluation and development plan;. Creation, organization, and planning of sales campaigns for direct customers ;. Budget control and general planning and management of the advertising budget;. Management and elaboration of endomarketing and marketing activities in Latin America, coordination of events and creation of advertising pieces. Show less
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  • Jorge Alex Calçados Ltda.
    Communication And Development Analyst
    Jorge Alex Calçados Ltda. Jul 2009 - Aug 2010
    Principais atividades:• Desenvolvimento de ações e campanhas internas, endomarketing.• Mapeamento de atividades dentro dos setores da empresa, levantamento de problemas bem como soluções para o mesmo.• Planejamentos junto ao setor de marketing, auxiliando na criação de peças publicitárias e ações diversas no PDV.
  • Yamamura Oficial
    Marketing Assistant
    Yamamura Oficial Mar 2006 - Nov 2007
    Principais atividades: • Planejamento de Marketing e execução de ações: pesquisa de mercado, contato com fornecedores e gerenciamento de equipe, atuava também no processo de análise de mercado. • Endomarketing: planejamento, criação de peças, e verificação de resultados, eventos.Promoção: captação de recursos, negociação e compra de espaços na mídia junto à agência de publicidade e participação na aprovação das peças publicitárias.
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Mariana Poleto Skills

Marketing Management Direct Marketing Marketing Online Supervisor R Salesforce.com Illustrator Online Marketing Call Center Financial Forecasting Pesquisa De Mercado Operating Systems Dos Event Planning Photoshop Networking Mql Bem Cti Layout Software Piano Netsuite Return On Investment Editorial Das Html Altitude Ivr Microsoft Office Marketing Event Management Marketing Direto Mind Email Marketing Marketing Por E Mail Budgets Sql Customer Engagement Marketing Communications Corporate Events Publicidade Marketing Strategy Forte Shares Musical Theatre Freight Propaganda Crm Latam

Mariana Poleto Education Details

Frequently Asked Questions about Mariana Poleto

What company does Mariana Poleto work for?

Mariana Poleto works for Integrity Gestão De Riscos De Terceiros

What is Mariana Poleto's role at the current company?

Mariana Poleto's current role is Marketing and Communitaction Director at Integrity - AML Group Company.

What is Mariana Poleto's email address?

Mariana Poleto's email address is ma****@****ect.com

What is Mariana Poleto's direct phone number?

Mariana Poleto's direct phone number is +5511314*****

What schools did Mariana Poleto attend?

Mariana Poleto attended Fundação Getulio Vargas, Espm Escola Superior De Propaganda E Marketing, Harvard Business School Online, Pontifícia Universidade Católica De São Paulo / Puc-Sp, Centro Universitário Fmu | Fiam-Faam.

What skills is Mariana Poleto known for?

Mariana Poleto has skills like Marketing Management, Direct Marketing, Marketing Online, Supervisor, R, Salesforce.com, Illustrator, Online Marketing, Call Center, Financial Forecasting, Pesquisa De Mercado, Operating Systems.

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