Mariana Rasteiro Email & Phone Number

Lisbon, Portugal

Lagoas Park, Lisboa

Lisboa

Responsible for the development and support strategic Communication and Marketing Campaigns of the Red Cross Hospital. Generate and manage the internal and external brand image, reputation and stakeholders goodwill. Support the institution business objectives by establish the best healthcare marketing strategic tools with its diffrerent audiences or stakeholders. Definition and implementation of the hospital´s identity in it´s assets of excellence in health, research and education. Drive external recognition making evident the work carried out as a health reference institution. Motivate internal teams, foster a sense of belonging.

Lisboa

Shaping and driving Merck´s awareness and reputation footprint. Execution of global communication & developing brand strategies to drive and enable the business. Leads project teams for Communications & Public Affairs related i.e. issues communications; issues management and crisis planning; launch communications or branding initiatives for therapeutically areas: neurology, oncology, fertility, cardio-metabolic.Key Accountabilities: work to anticipate and prepare for stakeholders’ reactions to relevant corporate, brand and regulatory milestones and deliver appropriate communications strategy to maximize communications opportunities while mitigating risks relevant to Merck. Support the general manager with considered counsel on reputation-related matters being part of the local Leadership Team. DREAM PROJECT´s: Resolution Project on Parliament - National Register of Patients with Multiple Sclerosis; Embracing Carers- White Papper

Lisboa

Responsible for developing relationships with key healthcare stakeholders and thought leaders within the market to create optimal partnerships and support the company’s objectives - at hospital, health authority and parliament levels.Anticipation of future changes in the market, governmental authorities and healthcare environment.Adaptation and implementation of international action plans to local needs to support the development and the successful implementation of global strategies in terms of policy and public affairs strategy. Oversee the phasing and budget management – align all activities within country & facilitate the cross function budget allocation exercise.Valuing of the evolving role of the patient and how to effectively and appropriately leverage the patient voice in strategies and develop new ways of patient/consumer outreach in order to drive business performance. Working with industry and patients’ associations to build coalitions to shape external environment.Drive external recognition of Company innovation and leadership in immuno-oncology, hematology, cardiovascular, and virology.SOME ACHIEVEMENT´S: .Think Tank Immuno-oncology/ Fórum do Medicamento/TSF patient´s campaign “Alerta cancro”/ TVI awareness campaign “Viver com Cancro”/SHE Program (HIV)

Lisboa

Development/strengthening of relationships with a wide variety of community advocates, organizations and professionals, media and other influential organizations.Crisis management, working closely with cross-functional teams at both the country and regional levels. Deliver and educate key stakeholders on crisis communications process.Responsible for driving local deliver of communications to drive the success of key growth drivers, with a focus on improving execution of product launches and medical meetings.Coordination with cross-functional colleagues across the organization to ensure consistent messaging across external and internal stakeholders.Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.Direct social media strategy to engage audiences across traditional and new media.Support to the regional team on developing policy and PA strategies.Preparation of communications materials, including press releases, presentations, internal newsletters.Response to media requests and coordination of interviews with Company spokespersons and opinion leader spokespeople as appropriate.

Lisboa

Business management; team management; secure new business opportunities; strategic communication adviser to clients and team; develop strategic plans; create and maintain contacts with stakeholders including Governmental and Regulatory Authorities, patient’s associations, scientific societies and media; building strong and proactive relationships with customers and establishing regular contacts; crisis management consultancy.

Lisboa

Joint “Grupo GCI” team to create Pharmaedia, providing services in health sector, as Executive Director. Successfully established Pharmaedia as a leading company in the market place in less than two years.Strategic communication consultant of an integrated PR agency. Team leader responsible for the development of corporate/disease awareness campaigns, public affairs, corporate relations, crisis communication, media relations, 2.0 communication.

Lisboa

Responsible for the Portuguese health department. Strategic communication consultant, corporate relations, business/corporate image, product/ brand communication management, crisis communication and media relations. Communication consultant of several multinational and national pharmaceutical companies in ethical products communication and of patients/professional/scientific associations. Development of European communication strategies with an international partner for communication and public affairs.

Lisboa

Strategic communication consultant, corporate relations, ethical product/corporate communications, crisis management, media relations.

Lisboa

Cconsulting communication, press office and Corporate Image customers’ area.

Lisboa

In Media Capital Group, .Journalist responsible for society, economy and health issues.

Graduation, Media Communication, Journalism, Cinema And Television Specialization

Master´S Degree, Marketing Management

Advanced Training Course, Informative Treatment Matters To The Medicine And Health Products

Post-Garduation, Internacional Relations

Advance Certificate, Press, Radio And Audiovisual Journalism

Master´S Degree (From Pre-Bologna), Strategic Communication

Advanced Training Course, Value Dimensions Of A Medicinal Product