Hello! I’m Mariana, a seasoned multidisciplinary designer and advertiser with a decade of experience spanning creative and consulting domains. I specialize in human-centered design methodologies, delivering innovative and impactful solutions that resonate with audiences. My expertise covers the full scope of advertising campaigns—from conception to execution—elevating storytelling, content creation, and social media strategies. I’m passionate about branding and crafting visually compelling designs for digital products, including mobile apps and websites, always aiming to exceed user expectations.
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Web DesignerRed Rooster Golf Inc.Toronto, On, Ca
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Visual DesignerRed Rooster Golf Inc. May 2024 - PresentOttawa, Ontario, Canada• Establishes design guidelines, standards, and best practices for optimal design.• Maintains the visual integrity of websites and digital products by enforcing content standards.• Designs visual imagery for websites and digital products, ensuring consistency with the organization's branding.• Creates and optimizes content for websites and digital products using various graphics and other software tools.• Leads and coordinates multidisciplinary teams to develop graphics, content, capacity, and interactivity for websites.
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Graphic DesignerRed Rooster Golf Inc. Apr 2022 - Jun 2024Ottawa, Ontario, Canada• Developed graphic content for the Brand's newsletter, website, events and social media.• Ensured design aligned with brand guidelines and overall account management direction.• Stayed on top of trends in design, tools, and production processes for print, websites, and digital campaigns.• Led product design projects from start to finish, with a high degree of detail and communication.
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DesignerBanfield Dec 2022 - May 2023Ottawa, Ontario, Canada•Developed innovative branding, creativity and communication design deliverables for diverse clients such as the National Art Centre and the Government of Canada.• Interpreted creative briefs to develop and produce innovative insights and creative solutions.• Researched and understood the client's needs and targeted audiences through online searches, reviews of existing research, and meetings with the internal team.• Collaborated with cross-functional teams to ensure quality consistency throughout the creative phases. -
Visual DesignerFjord, Part Of Accenture Song Sep 2019 - Dec 2022• Led interviews, analysis, and identification of insights to provide high-quality prototypes. • Participated in the product design process throughout its phases, including research, interaction design, usability tests, and visual design.• Created and maintained the design system and graphical interface of the prototypes.• Developed branding and naming workshops that helped clients sell their products more efficiently. • Advocate for the user's interests and requirements throughout the process, balancing customer needs and technological capabilities. -
Visual DesignerCode Nation Australia Jul 2021 - Jun 2022• Improved usability of ten different websites by making strategic design and user-experience decisions, and developing new functions and features.• Coordinated cross-functional teams (developers, product managers, UX researchers, UX writers, fellow designers) to drive design vision and strategy according to each client’s needs.• Worked collaboratively with the engineering team to implement new features and iterations, ensuring quality standards were met. -
Senior Art DirectorGeometry Global Colombia Jan 2019 - Jul 2019Bogotá D.C., Colombia• Led the design and art direction of inspirational advertising campaigns for over twelve brands, such as Cotton USA, Phillips, Heineken, and other Colombian national brands. • Designed campaigns that celebrate and showcase each client's diversity and uniqueness through various resources, including events, branding, illustration, print, and social media.• Worked cooperatively with eight cross-department team members to complete projects ahead of deadlines. -
Graphic DesignerIlumno Jul 2018 - Jan 2019Bogotá D.C., Colombia• Conducted the conceptualization, creation, and design of social media content for three universities across Latin America, developing gifs, banners, and advertising campaigns.• Contributed to art direction by creating assets like images, illustrations, and mailings that supported the client's requirements.• Proposed and identified development areas for the team and helped to provide mentoring when any team member required it. -
Art DirectorGeometry Global Colombia Feb 2017 - Jul 2018Bogotá, Bogotá D.C., Colombia• Led the design and art direction of inspirational advertising campaigns for over various Colombian national brands. • Collaborated with a diverse group of internal stakeholders, including the CEO, Chief Creative Officer, and other team members creating the company's book portfolio.• Contributed to project design and development creation of storyboards and graphic concepts, conceiving functional design solutions, generating site grids and interface demos, and providing QA for all creative deliverables.
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Graphic DesignerSistole En Vivo Aug 2015 - Jan 2017Bogota, D.C., Capital District, Colombia• Led the creation, design, and implementation of digital advertising campaigns for brands such as the Government of Colombia, Colombia’s country brand, and other important Colombian national brands.• Partnered with key stakeholders to create visual narratives that brought their content to life in an engaging and easy-to-understand way.• Visually established different brand consistency across all communication platforms and channels. -
Digital Art DirectorMedia Interactive S.A. Mar 2014 - Jul 2015Bogotá, Capital District, Colombia• Created consistent brand design interphases between the client’s social media platforms by maintaining effective communication with team members and external stakeholders.• Created innovative assets by collaborating with team members.• Worked with art, production, and technical leads to coordinate schedules’ milestones.
Mariana Rivera Silva Skills
Mariana Rivera Silva Education Details
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Postgraduate Diploma In Digital Marketing Management. -
Bachelor’S Degree In Advertising. -
Bachelor’S Degree In Graphic Design.
Frequently Asked Questions about Mariana Rivera Silva
What company does Mariana Rivera Silva work for?
Mariana Rivera Silva works for Red Rooster Golf Inc.
What is Mariana Rivera Silva's role at the current company?
Mariana Rivera Silva's current role is Web Designer.
What schools did Mariana Rivera Silva attend?
Mariana Rivera Silva attended Universidad Del Rosario, Fundación Universidad De Bogotá 'jorgetadeo Lozano', Fundación Universidad De Bogotá 'jorgetadeo Lozano'.
What are some of Mariana Rivera Silva's interests?
Mariana Rivera Silva has interest in Social Media, Identidad De Marca, Medios Editoriales, Ilustración Infantil.
What skills is Mariana Rivera Silva known for?
Mariana Rivera Silva has skills like Indesign, Photoshop, Illustrator, Flash, Joomla, Dreamweaver, Branding And Identity, Typography, Social Media, Merchandising, Identidad Corporativa.
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