Mariana Sanchez Email & Phone Number

France

United States

Dreyers is the US business of Froneri, a joint venture between Nestlé and R&R. It is the world's second-largest ice cream player, renowned for its leading brands such as Häagen Dazs, Oreo, Outshine, Extrême, Nuii, and more.•Led the lifecycle of 5 new product launches and 3 portfolio packaging transitions. Collaborated with external agencies and internal teams (sales, finance, regulatory, R&D) on briefing, commercial planning, go-to-market strategy, consumer touchpoints, and launch monitoring. • Generated $1.5M+ in incremental sales by partnering with the omni-shopper team to lead campaigns that leveraged new tentpole moments, boosting consumption for a highly seasonal brand.• Managed brand partnerships driving $10M+ in incremental sales; developed and presented to C-Suite a brand partnership recommendation for an incoming product launch that led to two successful brand collaborations.• Manage end to end a macro influencer program with 8M+ impressions and a content extension campaign stemming from a creative campaign, featuring premium and mid-tier influencers.• Increased social media following by 70% by optimizing the content calendar and collaborating on a new photoshoot to refresh creative assets with external creative agencies.• Spearheaded a website refresh from a new creative campaign, collaborating with web designers and SEO teams.• Contributed to achieve brand sales and market share growth by analyzing IRI (Circana) data and partnering with sales teams to implement retailer-specific actions. Delivered quarterly competitive deep dives to C-suite, diagnosing challenges and proposing strategies for growth.

Evanston, Illinois, United States

GPA: 4.0/4.0Activities and societies:• Procter & Gamble Product and Business Innovation Studio Course • Global Luxury and Omni Channel marketing, London, UK• Internship at Restaurant Brands International for Popeyes (PLK)

Bogotá, Capital District, Colombia

Multinational company, processed food market leader in Colombia with 53,7% of market share.Associate Brand Manager/Marketing Analyst Ice-cream Kids Category (5 brands)• Exceeded YoY sales growth by 5% for Crem Helado Kids Brand through planning and executing a marketing campaign including brand activation at a national level (multi-city), earning 2 innovation awards for the achievement.• Achieved 37% sales growth YoY for the Dracula ice cream brand, by leading the biggest seasonal marketing campaign of the year working together with external agencies. The campaign won a Bronze Effie Award 2023: https://www.effiecolombia.com/app/dashboard/timeline_finalistas_2023.php• Developed a 3-year brand strategy for 4 consumer brands in two months. Collaborated with cross-functional teams and external agencies to deliver for each brand: the product innovation pipeline, prototypes, P&L viability, marketing mix, and marketing creative platforms (key-visuals, packaging, activations).• Promoted from Marketing Analyst to Associate Brand Manager within 3 months.

Bogotá, Capital District, Colombia

• Grew B2B client sales by 30% in 5 months, via optimizing the sales budget, implementing effective digital trade marketing campaigns, and portfolio diversification strategies. • Boosted a Regional Supermarket chain sales by 33% in 9 months, through successful trade marketing execution and motivating the sales team to promote high-disbursement products.• Increased total client sales by 39% by streamlining operations improving internal processes, freeing up time from administrative tasks, enabling the team to focus on sales and achieve significant efficiencies.• Successfully managed a team of 20 collaborators, including salespersons, commercial supervisors, a commercial leader, and a marketing agency team, building strong relationships that fostered a productive work environment.

Medellín, Antioquia, Colombia

AB InBev is the world's largest brewing company with a $59 billion dollar business and brands present in more than 150 countries.Selected from a pool of 13,000 candidates for AB InBev's prestigious Future Leaders Program, where I gained comprehensive insights into supply, logistics, and sales operations, equipping me with a holistic understanding of the FMCG business.

Bogota, D.C., Capital District, Colombia

Internationally recognized farmer-owned organic certified cooperative, specializing in organic produce and transforming cacao into premium bean-to-bar chocolate.• Spearheaded the launch of Biokoa Chocolate bar, driving brand growth through strategic 6P execution, budget management, and successful promotional events.• Enhanced brand presence by growing social media followers by 80% and increasing engagement by 30%, while also conducting in-depth market analysis to inform new product development.

Bogotá, Capital District, Colombia

Global technology and consulting company, part of Fortune 500 list. • Led the adoption of Agile (SCRUM) methodology for a large project team, enhancing collaboration and efficiency, which improved communication flows and streamlined project execution across teams.• Optimized digital marketing strategies by automating social media reporting and providing actionable insights, resulting in a 50% increase in team efficiency and more effective brand communication campaigns.

Master'S Degree, Integrated Marketing Communications, 3.9/4.0

Summa Cum Laude - Business Management, Business Administration And Management, General, Cgpa: 3.9/4.0

Activities and Societies: Received Scholarship for Academic Merit